Mackenzie Houghton-Lamb

Enthusiastic, attentive and adaptable recent graduate with a degree in Marketing and Tourism Management and a strong foundation in sales and customer service. Seeking a challenging position in Marketing where I can learn and grow.

I thrive in energetic environments and enjoy creating customer-centric experiences that deliver results for customers and the business.

Reliable, efficient, and eager to learn quickly. Focused and hardworking in any given situation. An upbeat and friendly team player with a good attitude and willingness to take on any task. Strong communication skills, working with a range of people has taught me to be adaptable and to resolve problems quickly.

Audience Acquisition

• SEO- or websites through keyword research, on-page SEO using links, headlines and meta-tags.
• Google Analytics- Analysed site traffic for client websites to understand and inform audience/customer growth tactics.
• SEM- Created and analysed search engine marketing campaigns to deliver cost-effective customers to site using a range of tools, including SEMrush.
• Email Marketing- researched various options to target via email with outcomes learnt regarding best practice for customer groups.
• Digital Display Marketing
• Created media campaigns for display advertising via the Google Ad network. Identifying target customers and creating campaigns to attract new customers.
• Analysing results and presenting reports on campaign effectiveness against success criteria.

Audience Engagement

• Content Marketing and social media to engage new customers across various social media channels.
• Use of AI tools for SEO and content creation

• Hubspot
• Adobe Applications
• Microsoft Office 365
• Canva
• Rocketspark
• Google Analytics