Madeleine Foster

• Executive Relationship Management: Developed and scaled a high-value C-suite partnership with Lumin (SaaS), driving 171% QTD growth and 147% YoY revenue increase. Successfully navigated the account’s transition into the MMS pod by aligning long-term strategic roadmaps with business KPIs.
• Portfolio Health & Retention: Maintained a high-performance portfolio with a 93% rollover rate and 24% overall growth. Achieved 70% growth retention and accelerated the top 15 highest-value customers by 44% YoY.
• Executed precision budget forecasting for seasonal peaks and viral market trends. Partnered with Pure Mama for fortnightly strategic reviews, achieving 120% performance against finance targets and 460% QTD YoY growth.
• Strategic Portfolio Management: Engineered a comprehensive go-to-market framework to consolidate and prioritise a 55 client portfolio. This system optimised opportunity headroom analysis, consistently achieving 96%+ pitch coverage per quarter.
• Spearheaded nationwide analysis into Demand Gen adoption gaps. Designed and led NZ Demand Gen webinar, increasing regional adoption from 96% to 107% while delivering 116% DV depth.
• Developed account management and outreach frameworks for Engage Nooglers, facilitating fast start initiatives like shadowing programs and technical implementation workshops to accelerate quarterly ramp-up.

• Rebrand Execution: Lead a comprehensive site overhaul to integrate new brand identity and enhance UX across all digital touchpoints.
• UX & SEO Optimisation: Reconstructed site architecture to enhance crawlability and user flow, directly improving SEO rankings and navigation efficiency.
• Audience Architecture: Engineered detailed customer personas to standardise cross-channel messaging and optimise campaign relevance.
• Digital Ecosystem: Deployed Google Workspace and advanced analytics suites to centralise operations and enable real-time performance tracking.
• Brand Strategy: Developed a data-driven marketing road map to align brand positioning with high-growth targets and evolving audience segments.

Digital Commerce and Merchandising

• Growth & Scaling: Directed Black Friday and monthly events, driving 100% incremental revenue and increasing total online contribution from 3% to 10%.
• Category Optimisation: Orchestrated multi-channel campaigns and weekly merchandising, resulting in a 24% YoY increase in AOV.
• Platform Migration: Key stakeholder in Magento-to-SAP transition, delivering a 70% lift in conversion rates and a 40% reduction in bounce rates.

Performance Marketing and Governance

• Search Strategy: Implemented SEO/SEM frameworks that boosted combined organic and paid revenue by 37%.
• Partnership Expansion: Scaled new channel acquisition by onboarding Tier 1 affiliates including Qantas, Shopback, and Cash Rewards.
• Compliance: Partnered with Legal to ensure enterprise-level adherence to all regulatory and brand standards.

• Led Leapfrog Life's rebrand and website relaunch to reflect a modern financial advisory approach.
• Created style guides and templates for consistent Meta management.
• Built eDM automations and crafted targeted content to drive engagement.

• Curated product displays to meet Louis Vuitton's style standards, elevating brand aesthetics and client experience.
• Managed inventory efficiently to support smooth store operations and product availability.
• Built lasting client relationships through personalised service, fostering loyalty and brand connection.

• Acted as second-in-command, overseeing client relationships and retention.
• Led marketing strategy, website design, and Meta channel management.
• Developed eDM content and designs for targeted communication.