Summary
Overview
Work History
Education
Skills
Certification
Timeline
ADDITIONAL NOTES
Generic

Madelyn Cowie

San Diego, CA/New Zealand

Summary

Experienced content manager with a rare and powerful combination of international K–12 teaching experience and strategic digital marketing expertise. Deeply passionate about the intersection of AI and education, I bring 3+ years of experience managing content teams, shaping brand voice, and driving growth through SEO-driven storytelling and conversion-focused messaging. As a former educator turned content strategist, I understand what teachers need—and how AI can help lighten the load. With deep knowledge of generative AI tools and a strong commitment to closing the digital literacy gap, I lead content teams, build data-informed strategies, and craft messaging that resonates with educators while delivering measurable results for mission-driven brands.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Content Manager

Traffic Lab
10.2023 - 07.2025
  • Owned and executed comprehensive content strategy spanning blogs, technical guides, landing pages, and branded articles.
  • Managed content production workflows, editorial calendar, and coordination across SEO, design, and product teams.
  • Used content performance data to refine strategy, optimized for engagement and search rankings, and identified new content opportunities.
  • Implemented on-page SEO best practices including salience, E-E-A-T, and keyword targeting.
  • Led brand voice development, ensuring consistent tone and storytelling across digital touchpoints.
  • Led and managed a content writing team of 3 full-time staff and multiple freelancers, overseeing content creation, quality, and deadlines.

Content Strategist & Funnel Copywriter Consultant

Self Employed
04.2020 - 10.2023
  • Designed and implemented full-funnel content strategies for digital-first and education-adjacent businesses.
  • Led messaging strategy, editorial planning, and production of web copy, high-converting sales pages, email sequences, and online course content.
  • Analyzed content performance data to optimize conversion rates, refine messaging, and scale content impact.
  • Advised clients on brand voice, tone guidelines, and strategic positioning in competitive markets.
  • Built custom learning and customer education experiences via Kajabi and similar platforms.

K–12 Educator

Inspire Charter School (CA) & Havelock Primary School (NZ)
01.2014 - 01.2023
  • Integrated EdTech tools into virtual classroom practice and acted as a local technology leader among staff.
  • Delivered engaging and effective lessons in a fully virtual learning environment, utilizing digital tools to enhance student participation and learning outcomes.
  • Developed a tech-infused localized curriculum to meet regional standards and cultural contexts, ensuring relevance and accessibility for diverse student populations.
  • Mastered innovative local-based inquiry frameworks and implemented a student-led teaching approach to foster critical thinking and active learning.

Education

Bachelor’s Degree -

San Diego State University

Diploma of Teaching - undefined

National University

Skills

  • Content Team Leadership & Editorial Operations
  • Brand Voice & Messaging Frameworks
  • Multi-Channel Content Strategy (Web, PR, Email, Social)
  • SEO Optimization (Ahrefs, SurferSEO, Accuranker)
  • Performance Analysis & Content ROI Tracking
  • Conversion Copywriting & Funnel Development
  • Educator-Focused Storytelling & Thought Leadership
  • WordPress, Kajabi, Google Workspace
  • Vendor & Stakeholder Coordination
  • Generative AI Content Tools (eg, ChatGPT)

Certification

  • MagicSchool AI Certified (Levels 1–4)
  • Credentialed in California & New Zealand (K–12)
  • WordPress, Kajabi, Google Suite, Intercom
  • SEO: SurferSEO, Ahrefs, Accuranker
  • AI Writing Tools: ChatGPT, Jasper, Notion AI
  • Email Marketing & Funnel Platforms (Kajabi, Mailchimp, ConvertKit)

Timeline

Content Manager

Traffic Lab
10.2023 - 07.2025

Content Strategist & Funnel Copywriter Consultant

Self Employed
04.2020 - 10.2023

K–12 Educator

Inspire Charter School (CA) & Havelock Primary School (NZ)
01.2014 - 01.2023

Diploma of Teaching - undefined

National University

Bachelor’s Degree -

San Diego State University

ADDITIONAL NOTES

  • Deep familiarity with K–12 educator challenges and technology pain points
  • Passionate about making AI tools more accessible and valuable to teachers
  • Highly organized, data-informed, and mission-aligned

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Madelyn Cowie