Mansi Anand
Auckland,New Zealand
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills. Adept in implementing strategic and tactical marketing campaigns and using digital marketing platforms to drive engagement, sales, and overall company productivity.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Branch Administrator
Barfoot & Thompson
Greenlane, Auckland
10.2023 - Current
- Created and maintained listings on company's website & other marketing channels, related documents, and correspondence (worked on MyDesktop (DBMS), Campaign Track, MyInfo & Canva)
- Generated weekly sales reports for Sales Agents for review purposes.
- Provided administrative support to the Branch Manager and other staff members in Sales and Rentals.
- Handled Social Media channels like Facebook and Instagram for Sales and Rentals by posting new listings and other engaging stuff for the branch.
- Greeted clients and visitors to the branch office in a professional manner.
- Answered incoming phone calls from sales agents, tenants and landlords seeking assistance or information.
- Handled customer inquiries regarding account balances, payments, returns. via telephone or email promptly and professionally.
- Maintained cleanliness of reception area to ensure a professional atmosphere.
- Managed petty cash transactions on behalf of the branch office.
- Planned inventory schedules (signage, flyers & other advertising material) to maintain adequate supply levels.
Office Support & Marketing Specialist
Eshpreet Kohli Real Estate (Barfoot&Thompson)
Auckland, New Zealand
06.2023
- Marketing Campaigns for Brand Awareness and Social Media Presence along with Customer Engagement
- Social Media Management via Meta for Business (Facebook), Instagram, Twitter, & TikTok
- Campaign Management, Graphics & CRM via tools like Active Campaigns, Vault, MyDesktop, Canva Pro, Figma, MarQ etc
- Office Support & Administration Work for all the important documents related to Selling and Viewing.
Youtube Growth Manager
Unacademy
Bengaluru, India
08.2022 - 12.2022
- Grew 5+ YouTube channel(s) with thousands of subscribers and millions of views
- Achieved a good number in audience retention metrics (e.g., Average view duration vs
- Completion, watch time) deeply
- Increased channel views by leveraging/implementing In-video programming mechanisms (e.g., link cards and end screens)
- Achieved 99.9% SEO score via SEO/SMM (YouTube Analytics, Google Analytics, VidIQ, Tube buddy, etc.) tools and grew the channels organically
- Did Brand positioning, PR management and content creation for Community channels on Youtube
- Achieved 40k+ subscribers in a span of 48hrs by implementing content strategy, video optimization, subscriber growth and viewership growth for the company's existing and newly created YouTube channels
- Collaborated with the internal content & graphics team to ensure a continuous pipeline of content & graphics as per programming
- Developed data-driven recommendations, organized, and analyzed data to form actionable plans and created KPIs
- Optimized channel and video content viz
- Titles, tags, descriptions, playlist, thumbnails, homepage, etc
- Audited existing channel to uncover short- and long-term recommendations to improve audience engagement and growth metrics
- Tools/Skills: VidIQ, TubeBuddy, YouTube analytics, Google analytics, SEO, Canva.
Category Manager
Unacademy
Bengaluru, India
05.2022 - 08.2022
- Launched 3 new categories by on-boarding and managing 38 new Content Creators as per Category requirements
- Owned the entire Content Creators/SMEs funnel for Relevel
- Led a team of Category Managers & Category Associates to deliver all sourcing requirements
- Owned Test Promoter Score: Key metric to control the quality of the Relevel Tests
- Maintained the entire content creators' pipeline to deliver top class content for Relevel Tests
- Owned new initiatives to build up a strong content creators' pipeline like Inbound Posting/Referral/LinkedIn Marketing etc
- Skills: LinkedIn Marketing.
Category Manager (Marketing & Growth)
Edukemy Services Pvt. Ltd.
Bengaluru, India
10.2021 - 04.2022
- Achieved 27K+ subscribers on YouTube channel in first month of the new product category launched
- Led a Team of 5 BDMs and BDAs to drive revenue and achieved more than the desired revenue targets
- Sold 110 courses/products within a month and achieved 107% of the revenue target
- Developed plans to improve business metrics by increasing conversion, AOV, and other KPIs
- Organized 3 Seminars in a month at college level and gave a lead flow of 5700 prospects; 120 new enrolments achieved
- Managed Social Media Accounts as a communications specialist (Insta, FB, Linkedin and Twitter) to build the subscribers/followers base along with the market presence
- Was responsible for running social media campaigns and other related stuff
- Handled public relations, information output and media requests
- Was involved in other digital advertising efforts, promotions & communications via MoEngage
- Drove Business Growth, Market Share of the managed category with strong product, competition, and consumer analytics
- CRM was the forte here
- Owned Top Line and Bottom Line of the category for the online business and P&L Management
- Planned and executed marketing calendar & program across various platforms and took corrective actions to stay on course of the plan
- Tools/Skills: Marketing Automation via MoEngage; LeadSquared; Google/FB/Insta/Youtube Ads.
Associate Category Manager (Marketing)
Testbook Edusolutions Pvt. Ltd.
Navi Mumbai, India
04.2020 - 10.2021
- Achieved 100%+ revenue target consistently for 5 months while managing 3 product categories by experimenting in marketing campaigns
- 3 new courses (or products) launched resulting into 470 total enrolments with 58% success/selection rate
- 2 new exam categories launched with 200K+ subscribers within 6 months achieved
- Led a Team of 13 BDMs and BDAs to drive revenue and achieve desired revenue targets
- Incorporated suggested changes to layouts and promotions to drive sales
- Drove, managed, and tracked sales productivity initiatives and online marketing campaigns for the said category
- Referral programs, influencer campaigns, and other top-of-funnel growth initiatives to boost sales
- Designed and improved visual content for social media ads (FB, Insta, Linkedin, TikTok & Twitter), email marketing, website, etc
- To deliver digital marketing activities for targeting Key Audiences
- Applied SEM/SEO skills to apply across all digital platforms while positioning with PR & Brand team
- Analyzed and converted data to workable insights with the help of GA4
- Developed plans to improve business metrics by increasing conversion, AOV, and other KPIs
- Created user journeys, ran business communications, and handled other public relations including digital media and advertising efforts via WebEngage
- For Revenue and Budget Planning/Forecasting, owned Top Line and Bottom Line of the category for the online business and P&L Management
- Devised strategy for category direction based on customer and business needs & developed the core positioning for the category
- Juggled with various projects and digital activities and met deadlines under pressure e.g., successful organization of events at college/institutions level, Live marathons & hackathons on D2C (now Unstop), Contests on Social Media Platforms etc., to nurture thousands of leads
- Conducted comprehensive industry trend analysis, including market, competitive, and pricing needs
- Tools/Skills: WebEngage, Redash, Salesforce, Google Ads, FB Ads, Google Analytics, SEO/SEM.
Course Operations (Content) Manager
Byjus ExamPrep (formerly Gradeup)
Noida, India
09.2018 - 03.2020
- Coordinated whole community along with Youtube Channels of Banking Exams Category
- Content Creation for Social Media platforms in collaboration with Brand & PR team
- Resolved 11K+ customer queries on Redash, achieved top place in the whole organisation for doing so
- Main Tasks: Includes all the major tasks from designing to launching to management of courses in the category such as drafting the first cut of course structures after a proper analysis (exam as well as competitive) and faculty discussions, getting all the creatives and SEO requirements fulfilled, Translation of Courses, Faculty & Slot finalization, Designing of the Course pages on LMS (Learning Management System) and then launching it when all the verification is done
- It majorly included Modifications in Delivery of Content, Frontend Check, Faculty Issues, Sanity Check of Support & Video Content, Course Flow Revamps, Important Course Announcements, Course Doubt Resolution, etc
- Hiring Piece: Includes faculty Demo videos reviews, Discussions with recruiters and Final Interviews of Faculties
- Apart from this, the hiring piece includes that of Course/Content Managers and SMEs in the category
- Product Renovations: Coordination with Product Team regarding Product Testing/Renovations, Product Updates Trainings and Resolution of Tech issues in Courses, both on LMS and frontend
- Introduction of new & innovative ideas for the products and category in whole as an outcome of competitive analysis, New Exam Course Launches along with finalization of resources required, Course Details (duration, Phases to be covered, content to be delivered, etc.), Onboarding and Trainings/Re-trainings of New Joinees (Course Managers, Faculties), Running of Communications of Special Info among Students, Looking after the Content Audit Feedbacks, etc
- Tools/Skills: Clevertap, Redash, Advance Excel.
Content/Community Manager
Adda247 (Metis Eduventures)
New Delhi, India
03.2018 - 09.2018
- Content Creation & Management (English Language, Reading Ability) for specific Community/blog of exam category
- Created Free Content like Class Exercises, Quizzes and Mock Tests for publishing on blog
- Handled Youtube and Facebook channels while managing a pipeline of influencers related to it
- Organised live sessions & events with some known/famous/successful of the related field or exam category
- Organized collected information to produce well-written articles per timeline
- Managed competing deadlines with efficiency.
Subject Faculty
Make It Easy Pvt. Ltd.
New Delhi, India
10.2017 - 02.2018
- Did Classroom teaching for competitive subjects of the specific exam category
- Subject Taught - Verbal Ability and English Comprehension
- Counseled students by understanding needs and provided excellent service
- Enrolled students into a suitable course considering their career prospects
- Used coordination and planning skills to achieve results according to schedule.
Education
Bachelor of Commerce -
MJP Rohilkhand University
06.2014
Intermediate -
Holy Angels' School
03.2011
High School -
Holy Angels' School
03.2009
Skills
- Office Administration
- Relationship Management
- Document Management
- Customer Service
- Staff Management
- Branch Operations Management
- Digital Marketing
- Marketing Research
- Communications
- SEO/SEM
- Digital Ads
- P&L Management
- Budgeting & Allocation
- Product Development
- Analytics
- Graphics
- Mailchimp
- Trello
- HubSpot
- WordPress
- MS Office
- G-Suite
Working Rights
Partnership Work/Open Visa
Languages
- English
- Hindi
Hobbies and Interests
- Hiking
- Cooking
Certification
- The Complete Digital Marketing Course, Udemy
- Product Management Course, YourStory Education
- Marketing: Strategic Framework Marketing & Research, Great Learning
- Data Analytics Foundation, Linkedin Learning
- Course on Computer Concepts, DOEACC Society
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Timeline
Branch Administrator
Barfoot & Thompson
10.2023 - Current
Office Support & Marketing Specialist
Eshpreet Kohli Real Estate (Barfoot&Thompson)
06.2023
Youtube Growth Manager
Unacademy
08.2022 - 12.2022
Category Manager
Unacademy
05.2022 - 08.2022
Category Manager (Marketing & Growth)
Edukemy Services Pvt. Ltd.
10.2021 - 04.2022
Associate Category Manager (Marketing)
Testbook Edusolutions Pvt. Ltd.
04.2020 - 10.2021
Course Operations (Content) Manager
Byjus ExamPrep (formerly Gradeup)
09.2018 - 03.2020
Content/Community Manager
Adda247 (Metis Eduventures)
03.2018 - 09.2018
Subject Faculty
Make It Easy Pvt. Ltd.
10.2017 - 02.2018
Bachelor of Commerce -
MJP Rohilkhand University
Intermediate -
Holy Angels' School
High School -
Holy Angels' School
- The Complete Digital Marketing Course, Udemy
- Product Management Course, YourStory Education
- Marketing: Strategic Framework Marketing & Research, Great Learning
- Data Analytics Foundation, Linkedin Learning
- Course on Computer Concepts, DOEACC Society
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