Marco Stand
Auckland,AUK
Summary
As a seasoned marketing professional with over ten years of experience, I Bring a diverse skill set and a proven track record of success in driving impactful marketing strategies and campaigns. Leveraging psychology background and extensive marketing experience, I specialize in developing and executing innovative marketing initiatives tailored to both B2B and B2C markets.
Expertise encompasses project and budget management, comprehensive customer data and insights, and strategic sales promotion design. Through strategic planning and execution,
Passionate about delivering value and excellence to customers and stakeholders alike, I am driven by a relentless pursuit of new opportunities and challenges within the dynamic beverage and health industries. I am committed to driving growth, fostering innovation, and achieving sustainable success in every endeavor.
Overview
17
17
years of professional experience
Work History
Customer Marketing Executive
Campari-Thirsty Camel limited
2023.04 - Current
- Led and execute NAG (national activity Grid) in alignment with brand marketing plan and sales strategy
- Collaborate cross-functionally with marketing team, agency, and commercial sales teams to meticulously execute and evaluate below-the-line (BTL) plans for both off-premise and on-premise customers
- Ownership of project updates within agency and customer activation work-in-progress (WIP) reports, ensuring clear visibility and progress tracking and sales Cycle Meeting tools and information
- Planning, executing, and updating National Activity grid to maintain accurate and up-to-date information
- Ensure and co-design point-of-sale (POS) materials effectively guide consumers through the purchase journey while strictly adhering to brand guidelines, thereby maximizing brand visibility across all channels
- Budget management of CCM dark spirits brands and portfolio activities
Trade Marketing/ Category
Health Solutions Limited
2020.02 - 2022.12
- Support growth of sales and profitability by collecting and analyzing customers' profiles, constantly analyzing customers' attributions and preferences
- Execute marketing plan, according to 5P
- Build secure relationship with customers for win-win relationship
- Develop brand and portfolio strategies based on trends, market development, consumer, customer, and competitor insights
- Ensuring execution of strategies and campaigns for all retailers
- Design distinguishing sales promotion events to match different retailers
- Develop and maintain excellent relationships with broader company team, and especially Sales team who will rely on innovation and collateral to bring in new business leads
- Analyze and evaluate competitor's products to create selling features and benefits of Newbay
- Understanding of the P&L, especially margins, pricing, and business assumptions.
Brand Manager
Pernod Ricard NZ
2019.09 - 2019.12
- Develop an activation plan as part of the annual planning process in conjunction with Marketing Manager Digital and social media
- Activation Planning; Calendar Management and Program development
- In conjunction with the Marketing Manager provide community management support for brand sites/pages where relevant
- Ensure all brand website content is up to date in conjunction with Global Marketing Team Project Management and Review
- Lead the execution of promotion plans, SKU management
- Work with the Marketing Manager to build up a program database and benchmarking process to assist with future program development and objective setting
- Manage external agency and supplier relationships to drive optimal programs development and ROI
- Manage goggle AdWords campaigns and another social media insight.
Marketing Specialist / Part Time
Health Solutions Limited
2019.02 - 2019.09
- Ensure effective project and budget management of new and existing marketing activity that delivers to brand image and sales growth objective
- Create campaigns and content to build awareness and elevate customers' experience towards brand new product range
- Support the growth of sales and profitability by collecting and analyzing customers' profile, constantly analyzing customers' attributions and preferences
- Design distinguishing sales promotion events to match different sales channels for boosting new products
- Coordinate daily communications and content on all channels
- Ensuring they are targeted, engaging and specific for the chosen channels
- Lead new products from the beginning across to the different stage and marketing funnel
- Develop and maintain excellent relationships with the broader company team, and especially the Sales team who will rely on the innovation and collateral to bring in new business leads
- Identify distribution channels and market opportunities for new product range.
Trade Marketing Director (Multichannel)
Dicorp
2013.10 - 2018.02
- Leads the trade marketing strategies and executes sales standardization in traditional and modern distributional channels
- Leading the Go to market plan for each channel
- Responsible for Sell Out volumes in both wholesale and retail, manage Trade Inventory Days, Assortment Strategies, Portfolio Strategy and Sell Out Mix to boost brand image
- Effectively manage the key marketing and communication activities
- Leading the social media activity and enhancing the online presence
- Developing the trade activation material and driving the execution with the sales teams
- Ensuring consistency of the brand guidelines and enhancing the brand image in the industry
- Providing industry insights, trends and developing the strategies to align where appropriate.
Trade Marketing Specialist (Off-On)
Diageo Colombia
2011.07 - 2013.10
- Responsible for category management process to develop portfolio captaincy impacting POS execution and development of Sell Out strategies
- Develop brand and portfolio strategies based on trends, market development, consumer, customers and competitor insights
- Launch products and concepts, develop product and brand positioning and messaging
- Provide input on pricing strategy.
Trade Marketing Executive (Retail)
Nestlé Colombia
2008.02 - 2011.07
- Execute promotional activities aimed at increasing demand for the product among the various supply chain partners
- Carry out promotional activities to grow the brand image and sales
- Provide prominent display of the product, branded merchandise to help sales team
- Communicate the value of the product to the consumer
- Ensure the consistent supply and availability of the product to the end consumer.
Trade marketing assistant
Unilever Colombia
2007.07 - 2007.12
- Execute promotional activities aimed at increasing demand of the product among the various supply chain partners
- Track report promotional activities to grow the brand image and sales
- Manage the weekly Balance score card
- Provide prominent display of the product, branded merchandise to help sales team
- Lead the communication of the Trade Marketing plan to the sales team
- Track the consistent supply and availability of the product to the end consumer.
Education
Master - Consumer Psychology
Konrad Lorenz University
Bogota-Colombia05.2015
Bachelor degree, Psychology -
Simon Bolivar University
Colombia02.2008
Skills
- Customer Marketing manager
- Multichannel strategy
- Perfect store
- Team Player
- Team Leadership
- Research and analysis
- Budget Administration
- Strategic Planning and development
Additional Information
Permanent Resident Visa, Open to reallocation
Languages
English
Spanish
Timeline
Customer Marketing Executive
Campari-Thirsty Camel limited
2023.04 - Current
Trade Marketing/ Category
Health Solutions Limited
2020.02 - 2022.12
Brand Manager
Pernod Ricard NZ
2019.09 - 2019.12
Marketing Specialist / Part Time
Health Solutions Limited
2019.02 - 2019.09
Trade Marketing Director (Multichannel)
Dicorp
2013.10 - 2018.02
Trade Marketing Specialist (Off-On)
Diageo Colombia
2011.07 - 2013.10
Trade Marketing Executive (Retail)
Nestlé Colombia
2008.02 - 2011.07
Trade marketing assistant
Unilever Colombia
2007.07 - 2007.12
Master - Consumer Psychology
Konrad Lorenz University
Bachelor degree, Psychology -
Simon Bolivar University
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