Marisa Van Lier
Summary
Seasoned Operations Manager and talented leader with thirteen years of experience applying exceptional planning and problem-solving abilities toward enhancing business plans and day-to-day activities. Results-driven and resilient in developing teams while improving processes and increasing productivity. Solid understanding of industry trends, excellent communication skills, talent for spotting areas in need of improvement and implementing changes with strategic approach.
Overview
20
20
years of professional experience
Work History
Operations Manager
Van Lier Nurseries Ltd
01.2022 - Current
- Develop systems and procedures to improve operational quality and team efficiency.
- Implement business strategies, increasing revenue and effectively targeting new markets.
- Lead hiring, onboarding and training of new hires to fulfill business requirements.
- Manage inventory and supply chain operations to achieve timely and accurate delivery of goods and services. Including the importation and clearance of sea and air freight.
- Developed and maintained relationships with external vendors and suppliers. Attend industry trade fairs such as the IPM ESSEN, Flower Trials, Green Tech and Flora Holland Trade Fair.
- Source tissue culture and plant material, navigate the PBI and IHS, apply for import permits and oversee the clearance of shipments. Administer and complete documentation for Level 2 PEQ facility.
- Assisted with the implementation of Agriware Microsoft Business Central ERP system into the business, Responsible for the implementation and smooth running of the software in the plant production department.
Product Manager
Van Lier Nurseries Ltd
08.2016 - 12.2021
- Identified opportunities for new products and improvements to existing products to increase sales.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Sourced new overseas vendors to obtain quality products in both plant material and complementary retail items.
- Administered preparation of marketing copy, images, videos, emails, and other collateral.
Owner
The Flower Delivery Company
11.2013 - 08.2021
- Responsible for business budget planning and administration, accounting functions, purchasing, and weekly payroll.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Maintained website and completed digital marketing activities.
- Purchased flowers from UFG Auction.
- Evaluated suppliers to maintain cost controls and improve operations.
Sales and Marketing Manager
Van Lier Nurseries Ltd
07.2010 - 07.2016
- Implemented, executed and strategically expanded selling directly to customers through a B2B website and direct marketing strategies.
- Evaluated costs to grow against expected market price points and set structures to achieve profit targets.
- Built direct relationships with customers to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events such as the David Austin Rose Launch, NZ Flower Week, Pink Breakfast Fundraiser and open day, Van Lier Nurseries 50th Anniversary.
Waitress, Maitre D' and Duty Manager
Lonestar Cafe And Bar
01.2004 - 12.2009
Education
Bachelor of Commerce - Management And Marketing
University of Auckland
Auckland, NZ07.2010
Bachelor of Arts - History
University of Auckland
Auckland, NZ07.2010
NCEA Level 3 -
St Dominics College
Auckland12.2005
Skills
- Awareness of financial management; strong numeracy skills and an understanding of financial reports
- Excellent understanding of the cut flower and green life market in New Zealand
- Strong communication and interpersonal skills with the ability to build effective and collaborative relationships
- Self motivated and driven, thrives under pressure, enjoys a challenge
Timeline
Operations Manager
Van Lier Nurseries Ltd
01.2022 - Current
Product Manager
Van Lier Nurseries Ltd
08.2016 - 12.2021
Owner
The Flower Delivery Company
11.2013 - 08.2021
Sales and Marketing Manager
Van Lier Nurseries Ltd
07.2010 - 07.2016
Waitress, Maitre D' and Duty Manager
Lonestar Cafe And Bar
01.2004 - 12.2009
Bachelor of Commerce - Management And Marketing
University of Auckland
Bachelor of Arts - History
University of Auckland
NCEA Level 3 -
St Dominics College
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