Marnie Burke
Marketing Professional
Mount Wellington,AUK
Summary
Marketing professional with marketing and communication qualifications and extensive practical experience. Demonstrated success delivering highly effective marketing campaigns that produce tangible and measurable outcomes. Proficient in website content management systems and desktop publishing applications to design and create graphics, publications and collateral.
Overview
15
15
years of professional experience
Work History
Group Marketing Executive
Fairview Systems Ltd
Auckland
10.2013 - 12.2019
- Delivered both B2B and B2C marketing campaigns and materials, demonstrating versatility and adaptability in catering to a diverse audience needs and business objectives.
- Developed technical and non-technical marketing content.
- Collaborated with cross-functional teams (Sales, Technical and HR) to establish successful execution of projects and campaigns.
- Worked with with agency partners to developed innovative and targeted advertising and collateral.
- Planned and executed internal and external events.
- Provided marketing support to a nationwide network of Fairview manufacturers, fulfilling diverse promotional requirements and contributing to their business growth.
- Contributed to a comprehensive rebranding initiative across the Fairview network. This led to successful repositioning of the brand, an increase in brand awareness, and acquisition of new customers.
- Collaborated with Fairview manufacturers to foster engagement in industry awards, leading to a significant surge in subsequent entries. This initiative not only enhanced the brands reputation but also culminated in numerous accolades, including national finalist positions and winner statuses.
- Played a pivotal role in the creation of a new website and assumed responsibility for the management of the Fairview site. Leveraged site analytics to refine content, optimise user experience, and successfully increase web traffic.
Fundraising and Events Coordinator
Alzheimers Auckland Charitable Trust
Auckland
07.2012 - 10.2013
- Development and delivery of creative campaigns to support fundraising activities.
- Conducted prospect research to identify and engage potential donors and partner organizations.
- Planned and implemented fundraising events.
- Researched and identified potential donors.
- Oversaw in-house solicitation mailings and other fundraising initiatives by developing and materials, generating mailing lists, executing mail merges and managing collation and sends.
- Researched grant opportunities which corresponded with organisational mission and objectives, coordinating preparation and submission of applications.
- Cultivated relationships with existing and potential donors to increase donations.
- Played a pivotal role in the orchestration of various high-impact fundraising events, including the Countdown Annual Golf Day, which successfully raised over $100K, and the Rotary Club Quiz and Comedy Gala, generating $30K. Additionally, made significant contributions to the development of the 'Cuppa for a Cause' initiative, resulting in increased donations and bolstered volunteer participation during the annual street appeal.
Personal Assistant
Successful Internet Strategies
08.2009 - 01.2012
- Managed and updated the membership database effectively.
- Spearheaded new client acquisition strategies.
- Developed and prepared compelling proposals, ensuring timely follow-ups.
- Oversaw social media marketing efforts and website content development.
- Led the curation and editing of content for the business blog, articles, and newsletters.
- Administered general duties including tracking income and expenses.
- Created engaging content, and assisting with the writing and editing four instructional productivity books.
- Implemented and streamlined the acquisition process, improving lead generation and boosting sales.
Sales And Marketing Coordinator
Rinnai New Zealand Ltd
09.2007 - 09.2008
- Coordinated all media and advertising
- Managed website updates
- Planned meetings and trade shows by developing schedules, establishing contacts and coordinating product displays.
- Implemented advertising campaigns and prepared promotional materials.
- Provided support to marketing initiatives by producing creative content and copywriting - both technical and non-technical.
- Collaborated with sales and marketing teams to coordinate promotional activities.
Administrative Assistant
Auckland RSA
11.2004 - 09.2007
- Managed payroll operations and processed creditor payments efficiently.
- Maintained a database of client contact information, ensuring confidentiality, accuracy, and meticulous attention to detail.
- Fostered professional and collaborative relationships with internal team members and external partners.
- Provided comprehensive support for other administrative staff as needed.
- Prepared and organized agendas and materials for meetings and conferences.
- Acted as the primary liaison for operational and administrative inquiries.
- Identified and implemented operational improvements to enhance efficiency.
- Authored an operational manual and established working databases to boost and sustain membership.
- Coordinated major fundraising events, including Poppy Day and the ANZAC Day Civic Service.
Education
Bachelor of Arts - Marketing & Event Management
AUT University
02.2010 - 08.2014
Adobe InDesign Bootcamp
Bring Your Own Laptop
05.2013 - 05.2013
Copywriting
Marketing Association NZ
11.2013 - 11.2013
Skills
Marketing Campaign: Designing and executing successful marketing campaigns that drive brand recognition and revenue growth
Communication & Collaboration: Excellent interpersonal skills to effectively communicate and collaborate with diverse teams, stakeholders, and customers
Project Management: Ability to manage multiple marketing projects simultaneously, ensuring timely completion within budgetary constraints
Digital Marketing Expertise: Familiarity with digital marketing platforms, SEO, SEM, content marketing, email marketing, and social media campaigns
Data Analysis: Utilizing data analytics tools to measure campaign performance, identify trends, and make informed decisions
Brand Development: Skill in building and maintaining a strong brand image that aligns with company values and mission
Creativity: Developing creative marketing messaging and campaigns that resonate with target audiences and differentiate the brand from competitors
Timeline
Copywriting
Marketing Association NZ
11.2013 - 11.2013
Group Marketing Executive
Fairview Systems Ltd
10.2013 - 12.2019
Adobe InDesign Bootcamp
Bring Your Own Laptop
05.2013 - 05.2013
Fundraising and Events Coordinator
Alzheimers Auckland Charitable Trust
07.2012 - 10.2013
Bachelor of Arts - Marketing & Event Management
AUT University
02.2010 - 08.2014
Personal Assistant
Successful Internet Strategies
08.2009 - 01.2012
Sales And Marketing Coordinator
Rinnai New Zealand Ltd
09.2007 - 09.2008
Administrative Assistant
Auckland RSA
11.2004 - 09.2007