Marwa Khaled
Auckland,New Zealand
Summary
With a background in Electrical and Electronics Engineering and nearly 10 years of experience in the NZ IT industry, I have gained a broad range of expertise working across distribution, reseller channels, and vendor relations. I specialize in client relationship management, business development, and sales strategy, with a strong focus on fostering partnerships that bring businesses, people, and solutions together. My diverse experience includes managing SMB and enterprise accounts, driving revenue growth, and executing targeted marketing campaigns. I thrive in dynamic environments, always seeking new challenges and opportunities to think outside the box and drive impactful results.
Overview
9
9
years of professional experience
Work History
Commercial/Enterprise Account Manager
Hewlett Packard Enterprise
01.2023 - Current
- Develop and nurture trusted relationships with key decision-makers within enterprise accounts and cross-business unit sales teams at HPE and HP.
- Communicate the value proposition of HPE Financial Services to support IT investment strategies.
- Apply consultative selling techniques to assist internal stakeholders in building compelling IT investment proposals.
- Drive business growth by actively contributing to the account planning process, ensuring alignment through scheduled reviews and updates.
- Collaborate on strategic enterprise account plans, identifying and integrating financial solutions into service engagements.
- Conceptualize and present targeted financial solutions to enhance IT service offerings and maximize customer value.
Product & Marketing Manager
Elive Limited
01.2021 - 01.2023
- Planned, executed, managed, and reported on Elive’s entire product portfolio and vendor marketing activities.
- Led overall revenue and profit growth through strategic marketing and product management initiatives.
- Secured and optimized marketing development funds, rebates, and certifications while ensuring market research, price competitiveness, and supplier/vendor collaboration.
- Monitored and managed financial incentives to maximize profitability and market positioning.
Client Marketing Specialist
Dicker Data New Zealand
01.2019 - 12.2019
- Developed expertise in marketing strategies to drive business growth and client engagement.
- Collaborated with cross-functional teams to identify target markets and develop data-driven strategies to increase sales and lead conversion.
- Assisted in creating and executing marketing initiatives aimed at converting opportunities into sales.
Internal Account Manager
Dicker Data New Zealand
01.2018 - 12.2018
- Gained in-depth knowledge of the product portfolio, engaging with resellers, end users, and vendors.
- Completed extensive product training to develop a strong technical understanding across various vendors.
- Managed keying, quoting, and order processing for a wide range of products.
- Collaborated with Product Managers (PMs) and Business Development Managers (BDMs) to refine sales strategies.
- Built and maintained strong relationships with multiple vendors across the portfolio.
- Conducted inbound and outbound calls, including telemarketing, to drive sales opportunities.
Key Account Representative
Dicker Data New Zealand
01.2017 - 12.2017
- Managed a portfolio of 800+ SMB reseller accounts, focusing on growth and retention.
- Strategically identified and expanded high-potential accounts to offset business loss from top-tier clients.
- Achieved 80% growth within my assigned territory by fostering strong partnerships and leveraging targeted marketing campaigns.
- Developed and executed account growth strategies to maximize revenue and long-term client engagement.
Customer Onboarding Manager
Dicker Data New Zealand
01.2016 - 12.2016
- Served as the first point of contact for all new customers, representing Dicker Data and its values.
- Assisted newly onboarded customers in navigating company processes, tools, and systems for a seamless experience.
- Planned, organized, and conducted face-to-face meetings with target customers to strengthen relationships.
- Owned the measurement, reporting, and forecasting of acquisition activities to drive business growth.
- Suggested, implemented, and monitored engagement strategies based on data insights.
- Conducted competitor analysis and provided strategic recommendations for improvement.
- Collaborated cross-functionally with concierge, business intelligence, sales, and other key business units to enhance customer experience and business performance.
Education
Bachelor of Electrotechnology - Electrical & Electronics Engineering
Unitec Institute of Technology / Auckland University of Technology
01.2015
Skills
- Client relationship management (SMB & enterprise accounts)
- Business development, lead generation & account growth
- Consultative selling & sales forecasting
- Vendor & product portfolio management
- Targeted marketing campaign execution & market research
- Onboarding & customer lifecycle management
- Cross-functional collaboration with sales, BI, and PM teams
- Revenue growth & pricing strategy optimization
- CRM & ERP system proficiency
- Quoting, order processing & financial reporting
- Vendor certification & compliance management
Timeline
Commercial/Enterprise Account Manager
Hewlett Packard Enterprise
01.2023 - Current
Product & Marketing Manager
Elive Limited
01.2021 - 01.2023
Client Marketing Specialist
Dicker Data New Zealand
01.2019 - 12.2019
Internal Account Manager
Dicker Data New Zealand
01.2018 - 12.2018
Key Account Representative
Dicker Data New Zealand
01.2017 - 12.2017
Customer Onboarding Manager
Dicker Data New Zealand
01.2016 - 12.2016
Bachelor of Electrotechnology - Electrical & Electronics Engineering
Unitec Institute of Technology / Auckland University of Technology
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