Mary Angeline Diane Calaycay

• Worked collaboratively with different teams in different departments to create a marketing strategy aligned with the client's vision and needs.
• Provided accurate, efficient, and effective executions per the client's brief, timeline, and budget and ensured appropriate brand and creative standards were followed.
• Contributed to the development of marketing content across all digital platforms.
• Led a team of junior designers and provided assistance, training, and mentoring to enhance their skills and capabilities.
• Analysed data and metrics to ensure KPIs were met and provided solutions for critical areas that needed improvement.

• Developed strategic communication and integrated
marketing plans for digital and offline execution.
• Managed campaigns focusing on meeting client needs
and creative marketing visions.
• Monitored industry trends to keep creative materials fresh
and engaging.
• Led team of designers to create comprehensive
corporate identity system and execute digital marketing
strategy.
• Monitored progress of projects, keeping on schedule and
within budget.

• Created innovative advertising campaigns that increased
brand awareness, conversions, and recognition.

• Enforced uniform style guide for project consistency
across contributors.

• Researched industry trends and evaluated competitive
landscapes to enhance creativity and gather fresh ideas.

• Managed workloads of designers, illustrators, and other
team members to optimize productivity and timeliness of
task completion.

• Created campaigns that increased
brand awareness, conversion, and recognition. Provided effective and efficient executions related to client's brief and deliverables.
• Made collaterals to support various digital marketing
campaigns and visually communicate concepts.
• Oversaw and provided assistance on the implementation of editing, color correction, and other post-production processes.
• Directed photo shoots for print and digital media,
reviewing each element against client standards and
expectations.