Matt Kenrick

Shift from Marketing to Product Management. Lead the Relevant & Meaningful Communications squad with key platform of Salesforce Marketing Cloud. Picked up an additional second squad supporting Customer Care technology with Salesforce Service Cloud in April 2023.

- Everyday Rewards launch lead for MarTech & Customer Care tech.

- Product vision & roadmapping against OKRs.
- Financial responsibility for squads (Capex & Opex)
- Stakeholder communication & value prioritisation.
- Saved $195k annual cost for FY23.

2x Quarterly Champion award winner

1x Annual Legend award winner

Working in an Agile framework and managing three direct reports. Leveraging behavioural data for communications driving commercial value.

- Leading email health strategy with a data-driven approach to Salesforce Marketing Cloud.
- Line management, recruitment, & onboarding of three direct reports.

Collaborating with business partners to deliver commercial performance and customer value across direct digital channels (airnewzealand.co.nz & 2m eDM database).

- Global retail marketing driving $120m revenue through eDM in FY19 1 Jul - 30 Jun.
- Airpoints coalition lead in direct digital channels driving Airpoints Dollar issuance.

Consulting whilst working COVID reduced hours at Air NZ. Enhanced performance of eCommerce & marketing across digital channels.

- Competitor review with actioned recommendations across eCommerce flow.
- Loyalty lifecycle strategy & execution for George Rewards using Klaviyo, Shopify & Facebook.

Driving retail conversions in digital channels using IBM Marketing products.

- Retail marketing execution across global portfolios (Unica, Watson Campaign Automation etc).
- Workflow efficiencies and conversion optimisation.

Contract role ranging from media events to reporting using Facebook, Google, & Twitter analytics.

Junior role creating content & reporting insights to drive strategy across clients.