Matthew Jeffery
Balclutha,OTA
Summary
Experienced Web Developer with over 7 years in the industry, passionate about creating interactive websites that exceed client expectations. Deep understanding of WordPress and other CMS for custom theme and plugin development. Proficient in HTML, CSS, JavaScript, and PHP, with experience in React and Node.js. Leverages SEO expertise to enhance site visibility and performance. Skilled in managing large-scale projects and improving website design and functionality. Committed to enhancing user experiences and delivering exceptional customer support through technical expertise and strong interpersonal skills.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Developer & SEO Executive
MHP Digital
09.2023 - Current
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Created and updated re-usable code libraries to streamline WordPress development cycle.
- Designed and implemented website from initial concept, site architecture and wire frames to finished deliverable.
- Referenced web analytics reporting to enhance designs and improve site performance.
- Teamed with design and project developers to understand project scope and offer elegant, creative and scalable solutions.
- Installed required plugins and additional coding to fit final design and functionality requirements.
- Developed and implemented WordPress sites, themes and plugins.
- Reviewed and optimised client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Optimised copy and landing pages for search engine marketing purposes.
MANAGING DIRECTOR & LEAD DEVELOPER
Netbloom Limited
01.2020 - 10.2023
- Developed Websites and Bespoke Web Applications
- I was involved in the full process, right from our first meetings with clients, where I can get an understanding of what they are after and offering solutions and quotes to build the site
- In addition to building websites and software from the ground up, I also worked on redesigns and overhauls of existing websites
- Developed efficient and maintainable software according to business objectives and needs of clients
- Maintained complex technology infrastructure and collaborated with the team to implement new features and strategically plan for future products
- Reviewed code, debugged problems, and corrected issues
- Developed functional databases, applications and servers to support websites on back-end
- Analysed existing software implementations to identify areas requiring improvement
- Discussed project progress with customers, collected feedback on different stages and directly addressed concerns
- Oversaw and implemented automated build and deployment pipelines
- Built Bespoke CRM systems from the ground up for large organisations internal teams.
FULL STACK WEB DEVELOPER
The Logic Studio Ltd
01.2018 - 01.2021
- Developed Websites and Bespoke Web Applications
- I was involved in the full process, right from our first meetings with clients, where I can get an understanding of what they are after and offering solutions and quotes to build the site
- In addition to building websites and software from the ground up, I also worked on redesigns and overhauls of existing websites
- Developed efficient and maintainable software according to business objectives and needs of clients
- Maintained complex technology infrastructure and collaborated with the team to implement new features and strategically plan for future products
- Reviewed code, debugged problems, and corrected issues
- Developed functional databases, applications and servers to support websites on back-end
- Analysed existing software implementations to identify areas requiring improvement
- Discussed project progress with customers, collected feedback on different stages and directly addressed concerns
- Oversaw and implemented automated build and deployment pipelines
- Built Bespoke CRM systems from the ground up for large organisations internal teams.
Education
Bachelor of Science - Information Technology
Otago Polytechnic
Dunedin, NZ12.2017
Skills
- PHP
- JQuery
- CSS
- SASS
- WordPress
- Analytical Skills
- Independent Work
- Remote Work
- Leadership
- Debugging
- SEO
- Git
- Communication
- User Experience
- Project management experience
- Documentation And Reporting
- React
- Sanity CMS
- Silverstripe
- Performance Improvements
Certification
- AWS Certified Cloud Practitioner
Some Websites I've Built
- Jobnow.nz
- Netbloom.co.nz
- Cetc.org.au
- Sb2build.co.nz
- Brobike.co.nz
- Balcluthamitsubishi.co.nz
- Customcabins.nz
- Omrf.org.nz
- Queenstownholidayhomes.co.nz
- Maleinfertility.co.nz
- Kakapointcamping.co.nz
- Westmeadowsmotel.co.nz
- Cruiseteanau.co.nz
- Ferry.co.nz
- Boystrip.co.nz
- Embarkaccounting.nz
- Wordwizard.co.nz
- Summitshoot.nz
- Otagodairyservices.co.nz
- Mmsouth.org.nz
- Stablesdunedin.nz
- Entireit.nz
- Prosouth.co.nz
- Gilbertsfinefood.co.nz
- Outofafrica.nz
- Vbe.nz
- Nsgardening.nz
Happy Clients
- Dan Cole-Bailey, The Ferry Bed & Breakfast, By working with Matthew, we completely overhauled our website and rebuilt it from the ground up. This time the focus was not only on the look and feel, but how it actually will run. Matthew made the whole process extremely easy, from design to completion. We would 100% recommend any business owner looking to get a competitive edge or stand out in a crowded market, to invest their marketing spend on SEO or Design services undertaken by Netbloom.
- Lynnaire Johnston, Word Wizard, The difference Matthew has made to my website ranking is nothing short of astonishing. Often it can take weeks for pages to be indexed by Google but our new ones showed up in searches almost immediately. As well, page views rose dramatically with all the important metrics showing increases and we reached #1 for our key search term unbelievably quickly. Matthew is an outstanding young man who is a pleasure to work with.
- Peter Kirker, Cruise Te Anau, We contacted Matthew from Netbloom last year to upgrade our website. Matthew had been referred to us by another company. Matthew suggested we completely redo our website by creating a new platform as our existing website was working on old technology. My concern was that we would lose 15 to 20 years of google & other search engine history. Matthew assured me that he could make the change seamless & all history would remain & he would include SEO (search engine optimisation). Matthew listened to what we wanted, he worked around to make what we want work....He didn't just tell us what he was going to give us. We are very happy with the finished website & combined with the SEO we are now getting way more traffic & bookings from our website than we have ever had before. I have no hesitation in recommending Matthew & Netbloom.
Timeline
Senior Developer & SEO Executive
MHP Digital
09.2023 - Current
MANAGING DIRECTOR & LEAD DEVELOPER
Netbloom Limited
01.2020 - 10.2023
FULL STACK WEB DEVELOPER
The Logic Studio Ltd
01.2018 - 01.2021
Bachelor of Science - Information Technology
Otago Polytechnic
- AWS Certified Cloud Practitioner
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