Matthew Milne

I am an experienced and skilled leader with 10+ years of extensive operational management both regionally and nationally within Australian and New Zealand markets. I possess solid commercial acumen with a process-led, data-driven, and outcome focused approach. My expertise is across Sales, Marketing, Operations, and Financial management with an eye for detail to enhance Product delivery and Execution, while leading and encouraging high-performing team culture.

Foremost, as the National Sales and Marketing Manager for Orangetheory Fitness - one of the largest international fitness franchises - I have been successful in helping introduce the brand in new markets, launching multiple locations in Australia and New Zealand. My focus leading strategic development, business growth, maximising sales, and revenue growth across multi-locations in a very competitive industry.

Prior to Orangetheory, I had success as a multi-club manager for Snap New Zealand for several years, as well as becoming a Senior Analyst for Verusco Technologies providing in-depth statistical analysis to contracted organisations, including SANZAR and NRL. Working alongside and within large corporate bodies enhanced key attributes I have found instrumental in my growth and success: determined, goal-orientated, well-organised, loyal, and effective problem-solver.

I am passionate about driving change to improve efficiency and profit, using my problem-solving skills. I thrive in a fast-paced environment and can navigate changes. My consumer-centric approach, combined with a continuous improvement mindset, provides a high-value contribution to business.

With a track record of P&L delivery, I can adapt operational strategies to drive profit maximisation through sound commercial decisions based on data-led financial insights. I can strategise and execute plans to adapt effective solution-based selling to improve performance and adjust to changes in market.

Within my role as National Sales and Marketing Manager, I have worked closely with the Global Executive Team while reporting directly to the Area Developer, who is the Owner and CEO. I partner cross-functionally with departments including Finance and Fitness, while leading all Sales, Marketing, and Operational strategies of the business, consulting directly with the Area Developer. 

Driving major aspects within the National market from sales, operations, financial management, product delivery, new studio development, and pre-sales has allowed me to develop key areas: 

• Large team leadership and fostering high performance culture: leading five direct reports and 40+ staff has enabled me to learn effectively about managing different personalities and learning styles. Encouraging team performance and utilising individual strengths to enhance customer experience and produce positive effects on brand growth, revenue and operational KPI targets across a multiple of pillars, while allowing individual personal development to foster an engaging culture.
• Strategic thinking, planning, and execution to scale business: working closely with the Global Leadership groups, I have been able to support and identify growth opportunities within the region. I have streamlined operational best practices while still executing decisive and deliberate local data-driven insights to improve efficiencies and drive increased commercial presence to upscale business performance.
• Sound data analysis with valuable insights to drive improvements: I use sales data to identify business opportunities. Multiple platforms to drive differing facets of the business operations. I use BI tools such as DOMO, OT Dash, and various CRMs such as GymLeads and OrangeBook to seek and recommend both retention and growth strategies.
• Planning and execution to grow business at scale: experience in successfully scaling small to high-volume facilities. I’ve supported consistent growth through member acquisition and retention while collaborating with key marketing agencies to identify further lead acquisition opportunities while upskilling and training staff on sales to enhance funnel conversions and execution. Resulting in higher conversion rates and positive ROI on marketing campaigns to grow the business.
• Multi-site management and ownership of P&L to drive commercial outcomes: Facilitating multi-site performance by consolidating expenses where relevant, while learning upon differing customer experience and satisfaction to drive continued progression of revenue to maximise profit margins.
• General management and cross-functional leadership: Leading sales, marketing, operations, financial strategy, and product execution with focus on member experience. As a result, driving studio profitability collaborating all areas by building strong relationships between all staff roles to allow for the ongoing execution of driving customer satisfaction and growth to maximise profitability.