I have always valued an active lifestyle and love getting outdoors. I enjoy playing (and following) football, snowboarding, rugby, tennis, surfing and paddle boarding. I love spending time with my friends and family and love to travel when I get the chance. I also value physical fitness and have set personal goals that I’m determined to achieve.
I am a passionate individual who enjoys a high energy environment and connecting people through positive experiences. Following success in B2C sales, I spent the past two seasons working in professional football with Wellington Phoenix FC (A-League), playing a key role in the club’s commercial success. I have a proven track record in driving revenue growth, managing high-value partnerships, and executing large-scale commercial operations across the Club in elite sports.
· Partnership Management: Successfully serviced a diverse range of partners, ensuring all contractual rights were met through collaboration with internal and external teams.
· Responsible for all Commercial operations for the A-League Men’s, Women’s, and National League Academy, including Chairman’s Lounge, hospitality lounges, LED, virtual and static signage, and stadium dressing across eight+ areas.
· Business Development & Revenue Generation: Drove matchday partnership sales and lead generation, developing and executing successful cold approach strategies to increase revenue.
· Partnership Growth & Renewals: Proven track record in securing partnership renewals and uplifts, maximizing commercial opportunities. Experienced in creating proposals and pitching 6-figure deals.
· Operational Efficiency & Strategy: Initiated and developed internal systems such as the ‘Master Directory’ and ‘Master Partnership Deliverables’ to centralize data, streamline reporting, and improve commercial efficiency.
· Led and coordinated corporate events to enhance partner engagement, including: The Corporate Cup curtain raiser, Chairman’s Luncheon (2023 A-League Semi-Final), Porirua Park Corporate Hospitality – designed and executed a pitch-side experience from scratch.
Sports Marketing (200 Level) | Otago University
· Successfully retained over 15 partners across two seasons including multiple pitches and proposal development
· Responsible for GPS Technology Tender. Successfully transitioned the entire Club (x10 teams) to the world’s leading technology, achieving commercially beneficial outcomes
· Created Hospitality from scratch working with contractors to create a corporate space
· Sold Matchday Partners and Player Partners when necessary to provide commercial revenue
· Restructured the club-wide Hospitality Offering
· AIDA: Ranked consistentlyamong the top 5 sales agents nationally.
· Les Mills: Sales leaderboard shows consistency among the top consultants in New Zealand.
Sales Consultant | Les Mills Auckland City Gym (April 2022 – Present)
· Professionally communicated with prospects through consultations. Experienced in objection handling and closing sales.
· Successfully utilizing key relationships while networking to generate a strong database.
· Collectively working towards sales targets while consistently delivering an exceptional Les Mills experience.
· Key performance measures show I have a great work ethic with a fantastic ability to close sales.
· Effectively conduct sales administrative tasks through CRM, following essential processes.
· Sales leaderboard shows consistency among the top consultants in New Zealand.
Sales Promotion Rep | AIDA (November 2021 - January 2022)
· Generating memberships for not-for-profit organisations via door-to-door sales.
· Integrated myself quickly into the existing sales team displaying an optimistic, positive and driven attitude.
· Easily built rapport with individuals from diverse backgrounds, remaining calm, friendly and confident when facing objections.
· Succeeded in generating new memberships through a helpful yet energetic demeanor and a natural sense of urgency; ranked consistently among the top 5 sales agents nationally.
Warehouse Member in Production and Dispatch | Molly Woppy (2015 - 2020)
· Excellent communication skills and teamwork to ensure customer requirements and deliveries are all met on time.
· Required initiative and a strong work ethic to identify and resolve problems when orders go wrong.
· Tom Shaw (Head of Commercial, Wellington Phoenix): toms@wellingtonphoenix.com
· David Dome (General Manager, Wellington Phoenix): davidd@wellingtonphoenix.com
· Emma Rogers (Head of Brand and Marketing, Wellington Phoenix) emmar@wellingtonphoenix.com
· Cyrus Rad (Sales Manager at Les Mills, April 2022 - January 2023): +64 27 455 5022