Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Interests
Previous Name
Timeline
Generic
Mehak Arora Baweja

Mehak Arora Baweja

Auckland

Summary

Mehak has professional Category management and Merchandise Planning expert experience both international and locally. She holds proven track record in optimising inventory and sales performance. She is known for fostering collaborative teamwork and consistently achieving measurable results. She is skilled in trend analysis and strategic forecasting, ensuring adaptability in dynamic retail environments. Her experience spans across multiple channels and routes to market, and has experience in rapidly evolving e-commerce. She has worked for both suppliers, retailers and resellers, across multiple brands such as Farmers, Mitre 10, Jacqui E,DKNY, Amazon.com, Monte Carlo, Vero Moda, ONLY, Puma). She has a working experience to tackle speed,agility and pressure required for organisations with rapidly expanding customer bases such as of Paytm serving 280 million registered users, and Monte Carlo (reaching over 50 million customers), .She is adaptive to change, and has the ability to create and execute strategic category plans throughout the end to end product lifecycle. She is detail-oriented professional with strong background in purchasing, vendor management and inventory control. She has a proven track record of identifying cost savings opportunities and developing and executing strategies to maximize sales and profits.

Overview

12
12
years of professional experience

Work History

Merchandise Planner

Farmers Trading Company
09.2022 - Current

Current role- Merchandise planner Kitchen and Seasonal Food

Previous Role: Merchandise Planner Manchester

  • Collaborated with cross-functional teams (Buyer,Store Design,Visual Merchandising) to align procurement and sales activities with marketing initiatives.
  • Developed seasonal merchandise strategies to enhance product assortment and drive sales growth.
  • Predicted, analyzed and maintained Open to Buy (OTB),participated in open-to-buy meetings, presenting data-driven recommendations for assortment planning decisions.
  • Monitored sales performance to identify opportunities for improved inventory turnover.
  • Monitored key performance indicators, adjusting plans accordingly to maximize sales potential.
  • To ensure price management of category, providing accurate forecasting and recommendations.
  • Maximise profitability through sound stock and price management, data analysis and reporting.
  • Analyse results from post-seasonal analysis.
  • Visit stores and identify sales and promotional opportunities.
  • Evaluated vendor performance regularly, ensuring a consistent supply of high-quality products and addressing any issues proactively.
  • Developed strong relationships with suppliers, resulting in favorable terms and exclusive product offerings.

Product Manager

InZone Industries Ltd.
09.2021 - 08.2022

The product manager role in InZone is a matrix role aimed at bringing ensuring product is aligned with company objectives and budgets.

This role involves regular exposure to

  • Evaluation of product range, to align with agreed targets on Sales and Margin
  • Onboarding new product ranges and categories involving market share research, business case development and launch.
  • Evaluate and participate in tenders & RFP's.
  • Established relationships with key stakeholders, facilitating effective communication and collaboration across departments for successful project execution. This included a range of clients varying between retail clients like Panasonic to government agencies like EECA
  • Developed product documentation to communicate upcoming features and products to internal teams.


Category Assistant

Mitre10 New Zealand Ltd.
06.2019 - 09.2021

As a category assistant, no one day has been the same and this role has given exposure to understand the various aspects of the ever-evolving Brick and Mortar retail, with ability to constantly improve category potential through application of different concepts and being agile with change.


  • Whilst working as a category assistant, key skills gained (but not limited to):
  • Working with category manager for strategic growth plans of the category along with individual planning and execution of range reviews.
  • Working knowledge of annual Go To Market to achieve sales and GP targets.
  • Close review of seasonal categories to ensure high sell-through and demand planning.
  • Maintaining high standards of stakeholder management and liaising with suppliers.
  • Ability to engage in product range enhancement and improvement ideas.
  • Executing category and price point reviews including working through a pricing strategy to manage market competitiveness with an ability to maintain profits.

Assistant Store Manager

Jacqui E (The Just Group)
07.2018 - 05.2019
  • Store management including stock handling, inventory planning.
  • Visual merchandise analytics.
  • Cross merchandise selling.
  • Multitasking store operations.
  • Customer experience management.
  • Enhancing customer buying experience.
  • Store operations optimisation.

Assistant Manager-Key Accounts (Apparel)

Monte Carlo Fashions LTD
03.2016 - 06.2017
  • Collaborated with cross-functional teams to streamline operations and optimize service delivery.
  • Profit driven merchandise strategy plan and category plan for Men, Women and Kids.
  • Assortment Planning for the season for the partners and aligning with OTB plan/Brand budgets.
  • Managed vendor relationships, resolving disputes, addressing performance issues, and facilitating communication between parties as needed.
  • Focusing on growing and developing existing clients, together with generating new business.
  • Sales driven marketing and promotional activities Plan for key partners-order analysis, ranging, forecasting, submissions, sales tracking, reporting and analysis.
  • Inventory Management including demand and supply lead time planning.

Associate Category Manager-Women Apparel

Paytm Mall (Online Marketplace)
05.2014 - 03.2016
  • Brand partnership (Business negotiations with new brands and growth planning).
  • Manage Open to Buy (OTB) with distributors.
  • Mentored junior team members on best practices in category management and strategic sourcing techniques.
  • Product development and Product Analysis-product quality selection, pricing and positioning.
  • Competition mapping, market trend analysis and strategic planning -Sales, Marketing- Forecasting, budgeting.
  • Implemented data-driven strategies to enhance inventory management, minimizing stockouts and excess inventory risks.
  • Vendor negotiation and Vendor Management- Build strong working relationship with clients for new business opportunities.
  • Enhancing user experience by application of customer centric approach.
  • Increased category revenue by launching innovative products that met consumer needs and preferences.
  • Analyzed SKU-level performance on an ongoing basis to inform assortment optimisation decisions based on sales velocity, margin contribution, and consumer feedback data points.

Executive Category Manager-Women Apparel

Fashionandyou.com (Goldsquare Sales India Pvt. Ltd.)
06.2013 - 05.2014
  • Campaign Management and Devising the sales calendar.
  • Pricing accuracy and improvement.
  • Merchandise and Assortment planning.
  • Product Development and Commercial Negotiation.
  • Strategic formulation and deployment for formulating profitable business.
  • Marketing and promotion planning.
  • Supply chain management and coordination.
  • Administrative tasks for assistance to Assistant Category manager and category manager.

Education

Masters of Fashion Management - undefined

National Institute of Fashion Technology (NIFT)
India
01.2013

Bachelors Commerce (Hons) - undefined

University of Delhi
India
01.2011

Skills

  • Category Management and Buying
  • Supplier relationship management
  • OTB Management and Margin optimization
  • Space planning
  • Vendor negotiation and Relationship building
  • Allocation planning
  • Data Driven Financial Thinking
  • Advanced Excel and Microsoft office
  • Working knowledge of multiple tools like- SAP, Arthur, HALO and Tableau sales planning, Adobe Indesign, Salesforce CRM

Accomplishments

  • First in line to uptake AI based tools in forecasting in current role
  • Employee of the Year-Apparel Category, Paytm, 2014-01-01
  • Culture card for Initiatives and Success, Jacqui E (The Just group)

Languages

English
Full Professional
Hindi
Native or Bilingual
Punjabi
Native or Bilingual

Interests

  • I participate in a variety of outdoor recreational activities including camping,hiking,kayaking
  • Swimming

Previous Name

Mehak Arora

Timeline

Merchandise Planner

Farmers Trading Company
09.2022 - Current

Product Manager

InZone Industries Ltd.
09.2021 - 08.2022

Category Assistant

Mitre10 New Zealand Ltd.
06.2019 - 09.2021

Assistant Store Manager

Jacqui E (The Just Group)
07.2018 - 05.2019

Assistant Manager-Key Accounts (Apparel)

Monte Carlo Fashions LTD
03.2016 - 06.2017

Associate Category Manager-Women Apparel

Paytm Mall (Online Marketplace)
05.2014 - 03.2016

Executive Category Manager-Women Apparel

Fashionandyou.com (Goldsquare Sales India Pvt. Ltd.)
06.2013 - 05.2014

Masters of Fashion Management - undefined

National Institute of Fashion Technology (NIFT)

Bachelors Commerce (Hons) - undefined

University of Delhi
Mehak Arora Baweja