Melissa Verry
Auckland,AUK
Summary
Performance-driven professional with over 10 years of experience exceeding sales goals as a National Sales Manager. Skilled at motivating and leading teams to achieve outstanding results. Highly creative Marketing and Brand Manager with a proven track record of transforming marketing and advertising strategies into profitable campaigns. Proficient in marketing metrics and collaboration to achieve targeted outcomes.
Overview
16
16
years of professional experience
Work History
Head of Marketing and Partners
Supie
01.2023 - 10.2023
- Created company brand messaging, collateral materials, promotional strategies, and product commercialization.
- Boosted company awareness while managing internal and external marketing campaigns and programs.
- Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Built and improved customer engagement plans, boosting conversion rates by 20% each month.
- Managed high preforming team
- Devised and deployed digital marketing plans with effective SEO, social media, and viral video campaign strategies.
Brand and National Sales Manager
The Beauty Assembly
08.2019 - 12.2022
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Trained and developed exceptional sales leaders.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Managed national sales programs, supervised 7 sales representatives and evaluated KPIs for promotional opportunities.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Organized and delivered training sessions for new product content and technological advancements.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
Brand and Sales Manager (Part Time)
Trilogy
10.2018 - 08.2019
National Brand Sales Manager
K-Cosmetics
08.2014 - 10.2018
National Sales and Marketing Manager
World Beaute
01.2010 - 08.2014
Marketing Coordinator
Pumpkin Patch
01.2008 - 01.2010
Education
Related Sales Courses
Online
Digital Marketing Course
Online
10.2022
Bachelor of Business Marketing - Marketing
AUT
Auckland11.2008
Skills
- Task Prioritization
- Supervision and Leadership
- Cultural Awareness
- Team Management
- Organization
- Understanding of sales retention
Timeline
Head of Marketing and Partners
Supie
01.2023 - 10.2023
Brand and National Sales Manager
The Beauty Assembly
08.2019 - 12.2022
Brand and Sales Manager (Part Time)
Trilogy
10.2018 - 08.2019
National Brand Sales Manager
K-Cosmetics
08.2014 - 10.2018
National Sales and Marketing Manager
World Beaute
01.2010 - 08.2014
Marketing Coordinator
Pumpkin Patch
01.2008 - 01.2010
Related Sales Courses
Online
Digital Marketing Course
Online
Bachelor of Business Marketing - Marketing
AUT
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