Mia Patel

Launch of the new ASB Mobile app and features.

Plan and prioritise the backlog for Payments and Transfers to ensure the team are delivering enhancements required to meet customer and business value in a timely manner

• Providing vision and direction to the development team and stakeholders (marketing/frontline/risk and legal/product teams)
• Creating stories with clearly defined acceptance criteria
• Stories prioritised and tactically released to customers
• Mitigate impediments impacting successful team completion of release/sprint goals
• Release management ensuring expectations are set for delivery of functionalities
• Scrum master -facilitation of agile ceremonies
• Recruitment and onboarding of Digital Analysts

Develop and implement the roadmap for the digital marketing campaigns across Stuff Limited ensuring optimal use of the marketing technology capabilities (3 direct reports). Responsibilities include:

• Digital campaign strategy (acquisition and retention) for Stuff Limited - Including joint ventures and retail clients: Neighbourly, Stuff Pix, Stuff Fibre and Disney.
• Team management - providing leadership and support to Marketing, and wider Editorial/Product teams
• Project management - B2C/B2B campaigns and system integrations
• Production of digital marketing campaigns - Including insights into customer behaviour and recommendations on data targeting/content
• Website design and development for Stuff Events - Round the Bays, Central District Field Days, Night Noodle Markets.

Responsible for the analysis, UX design and development of the new PwC NZ site, PwC microsites and marketing campaigns. Responsibilities include:

• Rebuild of pwc.co.nz in Adobe Experience Manager (launched 20
• Development of microsites in Wordpress including PwC training, PwC digital and Choose PwC (PHP, HTML5, CSS3, JS)
• Production of email marketing campaigns (Campaign Monitor)
• Insights on data (GA and Adobe Analytics) and social media

Providing leadership and management to the production team (Studio of 27 designers/developers/QA including 3 direct reports) to ensure the delivery of high quality web and mobile solutions for organisations. Responsibilities include:  

• Development and implementation of robust operational processes and strategies to maximise company productivity and profitability
• Financial management including budgeting, forecasting and reporting
• Resource planning and allocation
• Project and Support management (using agile methodologies and traditional waterfall) - Clients include NZTE, Tourism NZ, Real Journeys
• Data analytics/reporting and website optimization

Managing a team of 10 developers/designers/producers to provide delivery of various software systems including websites, microsites, kiosk, mobile/iPad and Facebook applications. Key projects include Vodafone Galaxy Kinect Interactive Billboard, Air NZ Hobbit microsite and Westpac Wayfinder Kiosk.

Responsible for managing the delivery of software projects and marketing campaigns. Key project was managing the digital marketing campaign for ATEED Rugby World Cup 2011 including website, mobile app, digital billboards and touchscreen kiosks.

Responsible for the online planning and execution of 3News.co.nz and radioLIVE.co.nz. Key tasks include supervising online editors/website admins/developers to create site pages and promotional concepts for sponsorship/advertising in order to execute site strategies and deliver traffic targets.

Satellite Media, Auckland

Frontend development of marketing campaigns including Coca-Cola, Vodafone, NZ Radio Awards, Kiwibank, Air NZ.

ProximityID, Auckand

Development for the new TVNZ Website (launched 2008) and Progressive Onecard Email Campaign system.

Analysis, design and development of new systems, and maintenance of existing systems. Key responsibilities were development of MS CRM, CMS and website/intranet projects (C#, ASP.NET, HTML, CSS, SQL).