Mia Xu

• Details available in my portfolio: https://miaimages.wixsite.com/portfolio
• Assisted as a 360-degree photographer for Singapore Airlines' virtual photo projects
• Photographed the 50th-anniversary celebration of China-New Zealand diplomatic relations
• Designed packaging for Chinese Tea House
• Created promotional posters for a road trip company
• Produced client portrait photography
• Filmed a folk singer's video.

• Establish and maintain an effective working relationship with DKSH clients and store managers, key contacts, key personnel in designated retail outlets
• Build shop displays, and ensure products are well presented and displayed in a favourable manner.
• Inspected merchandise for quality and arranged proper display location on floor.
• Established strong vendor relationships to maintain and support business.
• Completed efficient store resets to prepare store for special promotions and seasonal updates.

Company in Canada, Remotely base in Christchurch,NZ

• Developing,and implementing its PR, marketing strategies, brand positioning, advertising, communications, website establishing and campaigns
• Working with both internal and third parties to ensure high quality content for the brand's promotion videos and promotion materials.
• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Creating high quality marketing material with designers, such as, packaging design, online and physical store promotion materials

• Coordinating accordingly to develop online courses of ‘Google search strategy' marketing plans
• Assisting to create online video advertisements
• Planning, executing, and optimizing digital ‘Google Ads' marketing campaigns with the marketing team
• Monthly analysis of KPI's (site traffic, conversion rates) and creating reports for managers to adjust the marketing strategy
• Assisting the marketing director to prepare market reports based on market trends

• Creating online brand promotion contents (Wechat, Sina, etc)
• Managing digital social media platforms and updating contents regularly
• Coordinating the planning and implementation of digital marketing
• Managing guest feedbacks via social media platforms, such as, TripAdvisor, Sina, Facebook
• PR assist including events, photo shoot, media coverage arrangement, etc
• Working out promotion plans by cooperating with graphic designers.

• Creating up-selling contents via social media channels
• Updating sale promotions via social media platforms.
• Maintained consistent positive customer feedback.
• Greeted guests upon arrival and offered assistance.
• Answered guest inquiries and provided information regarding hotel services and amenities.

• Aligned designs with brand image while meeting usability and website standards.
• Developed creative solutions that drove engagement with published content.
• Provided advice and guidance on aesthetics for campaigns, projects and promotional events.
• Prepared briefs for projects and presented design ideas to stakeholders.
• Reviewed product positioning and online marketing content to identify room for improvement.

• Created marketing materials, including brochures, flyers and product catalogues to brand standards.
• Assisting art director to create graphic design projects.
• Applied skill in colour theory and composition to bring client visions to fruition.