Michael Welch
Auckland
Summary
Hardworking and motivated Sales/Account Manager with 17 years of experience and record of success in the wholesale industry. Solid history balancing brand performance, customer targets and business objectives. Dedicated to working closely with customers to maximize productivity and sales opportunities.
Overview
14
14
years of professional experience
Work History
Country Manager - Lacoste, Ben Sherman & Nautica
True Alliance
Auckland , Auckland
09.2016 - Current
- Developed and implemented country-specific strategies to increase market share.
- Responsible for sales and gross margin budgets to ensure organisation targets are met.
- Forecasting stock and sales revenue on a monthly, quarterly and annual basis.
- Lacoste Key Account Manager for Amazon.com.au. 1,900% increase in sales from 2020 to present
- Performed financial analysis of customer data in order to identify areas of improvement or cost savings.
- Managed multiple accounts simultaneously while meeting deadlines.
- Developed and maintained relationships with key accounts to ensure customer satisfaction.
- Developed successful customer relationships and quickly resolved service requests to increase sales.
- Maximized retailer sales of products through experience marketing, providing exceptional customer service.
Senior Account Manager - Ben Sherman & Lee Jeans
True Alliance
Auckland, Auckland
10.2013 - 09.2016
- Presented seasonal range collections to all accounts by brand deadlines.
- Prepared monthly reports that tracked sales performance versus budget expectations.
- Developed and implemented sales strategies to increase key account sales.
- Consistently met or exceeded monthly, quarterly, annual sales targets set by management.
- Identified opportunities to increase revenue by developing new sales strategies.
- Ensured accurate forecasting of customer orders, pricing, and product availability.
- Managed a junior account manager in order to ensure success in meeting goals and objectives.
Account Manager - Ben Sherman
True Alliance
Auckland, Auckland
08.2010 - 10.2013
- Managed a multi-channel brand including menswear, womenswear, footwear and accessories.
- Identified opportunities for cross-selling additional products and services.
- Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
- Increased sales revenue 30% YOY.
Education
Bachelor of Planning (Hon) - Urban Planning
University of Auckland
Auckland05-2006
St Peters College
Auckland, NZ11-1999
Skills
- Strategic Planning
- Client Relationship Building
- Sales management
- Key Account Management
- Sales tactics
- Relationship selling
- Territory Management
- Needs analysis
Accomplishments
- True Alliance Australia & New Zealand FY2023 - Sales Person of the Year
- Lacoste Australia & New Zealand FY2023 - Sales Person of the year
- Ben Sherman Australia & New Zealand FY2019 - Sales Person of the year
Affiliations
- Being a dad to Emily
- Fishing
- BBQ / Smoking
- House renovations / projects
- Entertaining with family and friends
- Sport - Rugby, Rugby League, Cricket (Most Sports)
References
References available upon request.
Timeline
Country Manager - Lacoste, Ben Sherman & Nautica
True Alliance
09.2016 - Current
Senior Account Manager - Ben Sherman & Lee Jeans
True Alliance
10.2013 - 09.2016
Account Manager - Ben Sherman
True Alliance
08.2010 - 10.2013
Bachelor of Planning (Hon) - Urban Planning
University of Auckland
St Peters College
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