Michelle Hu

• Maintain relationship with key accounts in New Zealand eg. Foodstuffs (NI& SI), Woolworths New Zealand & Australia. Submit CPT and NPD applications, attend annual review meetings, communicate with the category managers for the promotions.
• Built and maintained strong client relationships to drive business growth with other exporting customers in Taiwan & Hongkong, Mainland China and South Korea.
• Create call cycle and frequent visit the local customers eg. Farro, Commonsense organic, Moore Wilson, Vetro and all other small retailers with big potentials.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
• Analyzed sales and customer data to identify trends and opportunities for increased profitability.

Overseas Market:

• Key contact for the company in search of suitable distributors, resulting in partnerships with major distributors in China and Vietnam.
• Established short-term and long-term marketing strategies and contributed to OEM projects.

E-commerce Market:

• Set up Tmall store for Puria, with JD.com and TikTok store initiatives in progress.

NZ Local Market:

• Maintained key accounts for Puria brand in the Asian market, implementing customized promotions and participating in online events.
• Developed sales channels for both Puria and Altrix brands in local markets, managing key accounts and building relationships.Managed sales promotions and marketing strategies on major social media sites.
• Analyzed sales and marketing data for improved strategies.

• contracted in a project of infant formula for the Asian market especially as a consultant both in NPD and sales.
• create sales strategy and CPS for the new products in different stages.
• Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
• Analyzed problematic areas to provide recommendations and solutions.
• Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
• Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.

• Managed a team of five sales reps in NZ nationwide for the Daigou exporting market.
• Managed key accounts in forecasting, promotions, customized sales plan for individual customer to maximize the sales.
• Organize events in various ways to boost sales.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.

• Managed the POME(Point of market entry) project for Wella colouring products, focusing on professional channels in China such as the state owned hairdressing colleges, the franchise salons and hairdressing academies. Target on the new entrants with the products training seminars and events.
• Oversaw budget allocation, sales target allocation, and execution of marketing plans.
• Managed Wella's annual campaign in Xiamen in 2012.
• Coordinated with cross-functional teams to resolve project issues and mitigate risks.
• Monitored project performance to identify areas of improvement and make adjustments.
• Planned, designed, and scheduled phases for large projects.
• Provided detailed project status updates to stakeholders and executive management.