Mike Ross

Achievements and Responsibilities:

Strategic Management: Oversaw the effective management of Direct and Media Agency clients, facilitating the procurement of Out-of-Home (OOH), Radio and Digital advertising from Mediaworks, ensuring seamless execution and client satisfaction.

• Client Relationship Cultivation: Demonstrated prowess in fostering enduring relationships with both agencies and clients, employing meticulous planning and management techniques to uphold key accounts and drive retention rates.

• Campaign Planning: Developed strategic planning and proactive sale of large-scale outdoor advertising campaigns, leveraging creative insights and market expertise to deliver impactful solutions tailored to client objectives. Increased client satisfaction by building strong relationships and addressing their needs promptly.

• Negotiation Expertise: Applied expert negotiation skills to successfully navigate contracting processes and secure lucrative campaign agreements, ensuring favourable outcomes for all parties involved.

• Performance Excellence: Set and consistently exceeded monthly Key Performance Indicator (KPI) targets, including the dollar value of contracts signed per reporting period and net profit margin.

• Outdoor Strategy: Assisted in the development and training of Out-of-home advertising in the Christchurch market. Educated clients on new products or services to increase customer engagement with brand.

Achievements and Responsibilities:

• Strategic Business Expansion: Identification and acquisition of lucrative business ventures in the vibrant market of Christchurch, while concurrently nurturing existing client relationships to foster sustainable growth. Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.

• Client Engagement Mastery: Cultivated robust alliances with both direct clients and esteemed media agencies within Christchurch and beyond, ensuring comprehensive support and personalised solutions tailored to their unique needs and objectives.

• Site Innovation and Expansion: Spearheaded the discovery and integration of novel outdoor media sites, enriching our portfolio and expanding the reach and effectiveness of Out-of-Home (OOH) advertising initiatives.

• Resilient Performance: Demonstrated unwavering commitment and resilience in surpassing Key Performance Indicators (KPIs) even amidst challenging lockdown conditions, consistently achieving remarkable milestones, including surpassing the $100k threshold, showcasing adaptability and steadfast determination.

Achievements and Responsibilities:

• Strategic Business Expansion: Orchestrated the development and enhancement of partnerships with enterprises across Australasia, fortifying organisational presence and fostering enduring connections within the region.

• Establishment of Sales Framework: Implemented a robust sales infrastructure, integrating a meticulously designed and easily traceable opportunity pipeline, streamlining workflow processes for enhanced efficiency and accountability.

• Remarkable Sales Growth: Achieved a remarkable 25% expansion of the sales pipeline within a condensed timeframe of three months, leveraging proactive outbound marketing strategies and astute identification of novel business prospects, thereby significantly amplifying revenue potential and market reach.

• Fixed Term Contract

Outstanding Achievements and Responsibilities:

• Strategic Agency Management: Oversaw the effective management of five prominent Christchurch media agencies, facilitating the procurement of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising from QMS Media, ensuring seamless execution and client satisfaction.

• Client Relationship Cultivation: Demonstrated prowess in fostering enduring relationships with both agencies and clients, employing meticulous planning and management techniques to uphold key accounts and drive retention rates.

• Innovative Campaign Planning: Spearheaded the strategic planning and proactive sale of large-scale outdoor advertising campaigns, leveraging creative insights and market expertise to deliver impactful solutions tailored to client objectives.

• Negotiation Expertise: Applied expert negotiation skills to successfully navigate contracting processes and secure lucrative campaign agreements, ensuring favourable outcomes for all parties involved.

• Performance Excellence: Set and consistently exceeded monthly Key Performance Indicator (KPI) targets, including the dollar value of contracts signed per reporting period and net profit margin, showcasing a commitment to excellence and financial stewardship.

• Remarkable Achievements: Distinguished for the acquisition of new clients, including industry-leading brands such as Macpac, Fresh Choice, Swanndri, among others, through proactive pitching of innovative ideas and opportunities to agencies, expanding market reach and driving business growth.

• Was made redundant due to the COVID-19 Pandemic

Achievements/Tasks:

• Strategic Business Development: Spearheaded the identification of lucrative business prospects within the South Island, employing a multifaceted approach including proactive cold calling initiatives and meticulous management of a CRM database.

• Cultivating Strategic Partnerships: Forged enduring partnerships with key stakeholders across diverse sectors including commercial enterprises, arts and cultural organisations, event management entities, tourism boards, and community groups, fostering mutually beneficial relationships built on trust and reliability.

• Performance Excellence: Establish and surpass monthly Key Performance Indicator (KPI) targets, consistently achieving and exceeding contractual milestones, with a demonstrated track record of securing advertising contracts totalling $1,100,000 or more per reporting period.

Achievements and Responsibilities:

• Comprehensive Tutoring: Provided daily tutoring to a diverse cohort of 20-30 pupils, delivering expert instruction across various subjects, notably including Marketing Level 5, Business Law Level 5 encompassing Consumer Legislation, Contract Law, and Agency Law, as well as Employment Law.

• Mastery of Core Subjects: Demonstrated a profound understanding of foundational subjects, ensuring clarity and depth in teaching materials and interactions with pupils.

• Professional Development: Pursued ongoing professional growth by actively studying towards a Certificate in Adult Training, enhancing pedagogical skills and instructional effectiveness.

• Continuous Self-Improvement: Maintained a proactive approach to self-improvement, continually enhancing subject matter expertise and refining teaching methodologies to adapt to evolving educational needs.

• Effective Organization: Exhibited strong organizational abilities by meticulously preparing lesson plans and curating instructional materials, facilitating engaging and structured learning experiences for pupils.

Responsibilities:

• Client Engagement: Foster strong relationships with corporate clients through proactive communication and personalized service.
• Client Relationship Management: Provide dedicated support to coaches and venue partners, understanding their needs and ensuring satisfaction.
• Business Promotion: Drive business growth by identifying and pursuing opportunities to attract new clients and expand services to existing clients.
• Networking: Cultivate a robust network within the corporate sector, attending industry events and leveraging connections to generate leads and partnerships.
• Database Management: Maintain accurate and up-to-date customer databases to ensure efficient communication and record-keeping.
• Market Knowledge: Knowledge of all market segments and distribution channels