Miriam Olds Spence
36 B Takitimu Street, Ōrakei,AUK
Summary
I bring a unique combination of entrepreneurial experience, strategic marketing expertise, and academic research skills. Through my premium tour business, I demonstrated the ability to create tailored client experiences and build lasting relationships in the hospitality sector. My sales and marketing background includes managing multi-title portfolios and implementing comprehensive strategies that drive revenue growth and strengthen business partnerships.
Overview
16
16
years of professional experience
Work History
Founder & Tour Director
Unique Tours Ltd
Auckland CBD, Auckland
03.2016 - 03.2019
- Founded and operated a premium small-group walking tour business specialising in Auckland's diverse culinary scene and New Zealand wines
- Developed and delivered personalised tour experiences for discerning travellers in historical Downtown Auckland
- Built relationships with local restaurants, historical bars, and hotels to create an authentic cultural experience.
- Managed all business operations, including marketing, booking, customer service, and financial management.
- Maintained consistently high customer satisfaction ratings through expert knowledge of local cuisine and hospitality, as reflected in reviews on TripAdvisor and Expedia.
Sales and Marketing Manager
Littlies Ltd
Kohimarama, Auckland
05.2003 - 12.2014
- Developed and implemented comprehensive sales and marketing strategies to maximise client annual budget allocation across two publications
- Managed sales portfolio for monthly Littlies magazine and annual Pregnancy magazine, targeting parenting and family market segments
- Built and maintained relationships with key clients to secure multi-title advertising commitments
- Collaborated with editorial and production teams to create integrated marketing solutions for advertisers
Education
Ph.D. - Art History
University of Auckland
Auckland, NZ05-2026
Skills
- Art curation
- Research methodologies
- Project management
- Public speaking
- Data analysis
- B2B sales and relationship management
- Strategic marketing planning
- Multi-product portfolio management
- Publishing industry experience
Languages
German
Professional
Timeline
Founder & Tour Director
Unique Tours Ltd
03.2016 - 03.2019
Sales and Marketing Manager
Littlies Ltd
05.2003 - 12.2014
Ph.D. - Art History
University of Auckland
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