Nadine Uerata
Ngāruawāhia,Aotearoa
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer three years of experience to new role dedicated to achieving exceptional results within the industry.
Overview
3
3
years of professional experience
Work History
Communications & Marketing Manager
TK Marine Ltd
Taupiri, Hamilton
09.2023 - Current
- Formulated long-range marketing and communications strategies based on organizational goals.
- Supervised, trained, and coached a team of 2 marketing and PR staff.
- Used Canva and Wix frequently to develop marketing concepts and layouts.
- Researched and reviewed processes to assess efficiency and effectiveness of marketing campaigns.
- Generated media stories and digital messaging related to program initiatives.
- Assessed campaign performance using Google Analytics and Facebook Business Manager.
- Promoted company through advertising, social media, digital marketing, events and traditional media avenues.
- Completed frequent market research projects to identify and take advantage of unmet needs and emerging trends.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Aligned marketing messages with organizational vision, mission and focus.
- Created and managed traditional and digital marketing campaigns.
Content Specialist
Nui Creative
, Auckland, NZ
05.2024 - 08.2024
- Developed scripted ad content to enhance client marketing strategies.
- Utilized well-developed social listening skills to craft valuable original content.
- Utilized editing and photography tools to enhance storytelling.
- Planned, produced and edited video projects to maximize engagement.
- Posted useful, creative and timely content on social media, blog and website.
- Curated content for social media platforms.
- Collaborated with social media managers to define channel content needs.
- Maintained knowledge of digital technology and social media trends, media requirements, and best practices.
- Coordinated with marketing team to drive messaging and promote current campaigns.
Policy Process and Procedure Analyst
Te Wānanga o Aotearoa
, Hamilton, NZ
05.2023 - 06.2024
- Aggregated and analyzed internal and external strategies to assess performance drivers and identify insights.
- Reported on common sources of technical issues or questions and made recommendations to product team.
- Developed dashboards to track productivity and expedite remediation of issues.
- Performed quality assurance to assess data and validate results.
- Developed actionable roadmaps for improving workflows and processes.
- Participated in regular meetings with management to assess and address issues and identify and implement improvements.
- Determined operational objectives by studying business functions and evaluating output requirements and formats.
- Conducted detailed analysis on key trends and findings to summarize findings for leadership.
Social Media Manager
Acorn ITM
, Hamilton, NZ
08.2023 - 12.2023
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Used editing and graphic design tools to create content and visuals for social channels.
- Developed and implemented strategic social media marketing plans.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Engaged with and responded to online audience through relevant comments.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
- Liaised with senior leadership to concept and pitch strategic social campaigns and content plans.
Social Media Manager
Horsham Downs Golf Club
, Hamilton, NZ
06.2023 - 12.2023
- Developed and implemented a comprehensive social media strategy and created visuals and copy for social media posts that increased following by 66%
- Monitored key metrics and performance to identify trends and opportunities for improvement,
- Collaborated with committee members and Club Manager to ensure messages are consistent across all channels (Facebook, Instagram, website),
- Utilized insights to develop targeted campaigns specific to their demographic
- Utilised key features (such as Reels) to bring more awareness to social media pages
- Monitored competitor activity to identify strategies that could be adopted and improved upon
- Analyzed social media data to identify key trends and insights, resulting in improved marketing strategies
- Produced and edited videos and photos to be scheduled and used in posts
- Adapted content for different formats and platforms, including print, web, and mobile
Social Media Assistant
The Social Collective
, Hamilton, NZ
03.2021 - 08.2021
- Developed a content calendar that outlined upcoming social media posts and campaigns
- Developed creative strategies to increase user engagement on social media platforms
- Adapted content for different formats and platforms, including print, web, and mobile
- Authored and published high-quality Instagram posts
- Collaborated with cross-functional teams to develop content that was aligned with brand and marketing objectives
Education
Te Pūkairua Reo (Rumaki) (Te Kaupae 5) - New Zealand Diploma in Te Reo (Rumaki) Level 5 - Māori Studies
Te Wānanga O Aotearoa
Hamilton, NZ12.2023
Te Pūkaitahi Reo (Rumaki) Te Kaupae 4 - New Zealand Certificate in Te Reo (Rumaki) Level 4 - Māori Studies
Te Wānanga O Aoteroa
Hamilton, NZ12.2022
Te Pūkaitahi Reo (Rumaki) Te Kaupae 3 - New Zealand Certificate in Te Reo (Rumaki) Level 3 - Māori Studies
Te Wānanga O Aotearoa
Hamilton, NZ12.2022
New Zealand Certificate in Te Reo (Rumaki, Reo Rua) (Level 2) - Māori Studies
Te Wānanga O Aotearoa
Hamilton, NZ11.2021
Te Pokaitahi Reo (Rumaki, Reo Rua) (Level 1) - Māori Studies
Te Wānanga O Aotearoa
Hamilton, NZ11.2021
Diploma in Occupational Health and Safety (Level 6) -
Southern Institute of Technology
12.2017
Skills
- Digital Communications
- Developing creative content
- Canva Graphic Designing
- Integrated marketing campaigns
- Customer Engagement
- Social Media Campaigns
- Marketing Strategies
- Strategic Planning and Alignment
- Training and Onboarding
- Strategic Marketing
- Market Trends Analysis
- Relationship Building
- Complex Problem Solving
- Google Analytics
- SEO Optimization
- Content Curation
- Brand Messaging
- Decision-Making
- Marketing and Advertising
- Lead Generation Campaigns
- Microsoft Office
- Social Media Strategy
- Digital Marketing
- Social Media Marketing
- SEO Strategy and Execution
- Promotional Events
- Content Development
Languages
Māori
Professional
References
References available upon request
Golfingexperience
Kirikiriroa, 01/01/23, Present, Women's Championships Pennants Player - Horsham Downs, Wills Cup Pennants Player - Horsham Downs, Horsham Downs Club Member and Secretary
Details
Ngāruawāhia, Aotearoa, 0226195226, nadineuerata@gmail.com
Personal Information
Nationality: Māori
Affiliations
- Golf - creator of The Wahine Golfer and Wāhine Golfer Meet Ups in Aotearoa (NZ). Amateur golfer
References
References available upon request.
Timeline
Content Specialist
Nui Creative
05.2024 - 08.2024
Communications & Marketing Manager
TK Marine Ltd
09.2023 - Current
Social Media Manager
Acorn ITM
08.2023 - 12.2023
Social Media Manager
Horsham Downs Golf Club
06.2023 - 12.2023
Policy Process and Procedure Analyst
Te Wānanga o Aotearoa
05.2023 - 06.2024
Social Media Assistant
The Social Collective
03.2021 - 08.2021
Te Pūkairua Reo (Rumaki) (Te Kaupae 5) - New Zealand Diploma in Te Reo (Rumaki) Level 5 - Māori Studies
Te Wānanga O Aotearoa
Te Pūkaitahi Reo (Rumaki) Te Kaupae 4 - New Zealand Certificate in Te Reo (Rumaki) Level 4 - Māori Studies
Te Wānanga O Aoteroa
Te Pūkaitahi Reo (Rumaki) Te Kaupae 3 - New Zealand Certificate in Te Reo (Rumaki) Level 3 - Māori Studies
Te Wānanga O Aotearoa
New Zealand Certificate in Te Reo (Rumaki, Reo Rua) (Level 2) - Māori Studies
Te Wānanga O Aotearoa
Te Pokaitahi Reo (Rumaki, Reo Rua) (Level 1) - Māori Studies
Te Wānanga O Aotearoa
Diploma in Occupational Health and Safety (Level 6) -
Southern Institute of Technology
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