Naomi Chew Lit
Summary
Business Development professional with proven success in generating new opportunities, building strong client relationships, and driving revenue growth. Skilled in prospecting, pipeline management, and client engagement across civil construction, infrastructure, and service industries. Recognised for expanding market presence, securing strategic partnerships, and delivering customer-focused solutions.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Business Development Representative
RTL – Road Signs and Traffic Control Equipment Limited
09.2022 - Current
- Generate new business opportunities through prospecting, networking, and strategic client engagement.
- Build and maintain a strong pipeline using CRM tools, achieving consistent conversion of leads into long-term accounts.
- Negotiate contracts, pricing, and service agreements to maximise both customer satisfaction and revenue growth.
- Conduct market and competitor analysis to identify opportunities for expansion in civil construction and infrastructure sectors.
- Key Achievements:
- Secured partnerships by representing RTL in CCNZ Civil Contractors and NAWIC networks.
- Designed and distributed personalised customer newsletters, strengthening client relationships.
- Hosted RTL's first charity event with new customers, raising brand visibility in the Auckland market.
- Spearheaded the trial and rollout of new safety technology with Fulton Hogan (Tier 1).
- Contributed to RTL's Australasian Safety Award win (Global Fleet Champions).
- Increased client base by identifying potential customers and initiating strategic outreach.
- Consistently met or exceeded sales targets, contributing significantly to the overall success of the team.
- Conducted market research to identify new business opportunities and target areas for expansion.
- Brought in new accounts through successful networking strategies and promotional approaches.
Service Coordinator
RTL – Road Signs and Traffic Control Equipment Limited
11.2020 - 09.2022
- Acted as the primary liaison between clients, suppliers, and internal teams to ensure seamless project delivery.
- Scheduled and coordinated service teams across multiple projects, meeting tight deadlines.
- Supported sales by identifying upsell opportunities, assisting with proposals, and onboarding clients.
- Key Achievements:
- Introduced service-focused modules into MYOB Greentree, streamlining internal processes.
- Developed a training manual to standardise procedures and improve team efficiency.
- Served as a primary point of contact for clients, addressing inquiries, providing updates, and ensuring overall satisfaction with services rendered.
- Managed a high volume of client requests, ensuring timely and effective service delivery.
- Maintained accurate records of all service activities, facilitating smooth communication between clients and technicians.
- Established strong relationships with clients through regular follow-ups, keeping them informed about progress updates regarding their services requested or concerns raised.
Sales & Technical Support / Marketing Assistant
Bio Serve Limited
06.2019 - 11.2020
- Supported sales and marketing of medical technology by coordinating product trials, demonstrations, and customer training.
- Managed stock forecasting, procurement, and logistics for domestic and international orders.
- Assisted with website updates, marketing campaigns, and event promotion.
Practice Manager / Business Development
Physio Absolute Limited
03.2017 - 06.2019
- Oversaw operations and business growth, implementing marketing and recruitment strategies to expand services.
- Managed payroll, accounts, compliance, and a team of 40 staff.
- Strengthened staff retention and streamlined business processes.
Marketing Intern – Business Development
Physio Absolute Limited
01.2017 - 03.2017
- Conducted market research and recommended strategies for growth through alliances and social media.
- Produced and presented a full market report to company Directors.
Customer Service & Leadership Roles
InterCity Group Limited
01.2012 - 01.2019
- Progressed from Customer Service Representative to Shift Leader, managing daily transport operations across 130+ services.
- Coordinated service teams, liaised with franchises, and resolved customer/operational issues in real time.
- Supported global travel agents with wholesale bookings and customised group travel solutions.
Education
Bachelor of Business - Marketing Insights (MARS), International Business
AUT
01.2017
Certificate in Business - undefined
AUT
01.2014
Skills
- Business Development & Sales Growth – Lead generation, prospecting, and client acquisition
- Client Relationship Management – Skilled at nurturing long-term partnerships across multiple sectors
- Negotiation & Communication – Strong ability to influence and secure favourable agreements
- CRM & Sales Tools – Experienced in pipeline tracking, forecasting, and reporting
- Market Research & Strategy – Identifying opportunities and implementing growth strategies
- Cross-Functional Collaboration – Partnering with operations, marketing, and technical teams
- Leadership & Coordination – Experienced in supervising teams and coordinating service delivery
Certification
- The Āpōpō Guide (Asset Management – AM 101) | Feb 2025
- Active Team Leader Program – The Breakthrough Company | 2022
- National Association of Women in Construction (NAWIC) - Member | 2025
- Civil Contractors New Zealand - Member | 2025
- New Zealand Certified Builders - Associate | 2025
Timeline
Business Development Representative
RTL – Road Signs and Traffic Control Equipment Limited
09.2022 - Current
Service Coordinator
RTL – Road Signs and Traffic Control Equipment Limited
11.2020 - 09.2022
Sales & Technical Support / Marketing Assistant
Bio Serve Limited
06.2019 - 11.2020
Practice Manager / Business Development
Physio Absolute Limited
03.2017 - 06.2019
Marketing Intern – Business Development
Physio Absolute Limited
01.2017 - 03.2017
Customer Service & Leadership Roles
InterCity Group Limited
01.2012 - 01.2019
Certificate in Business - undefined
AUT
Bachelor of Business - Marketing Insights (MARS), International Business
AUT
Similar Profiles
Dylan WhitenightDylan Whitenight
Traffic Control Flagger at Abbey Road Control Inc-Traffic ControlTraffic Control Flagger at Abbey Road Control Inc-Traffic Control
Ryan KochRyan Koch
Heavy Highway Traffic Control at Abby Road Traffic ControlHeavy Highway Traffic Control at Abby Road Traffic Control
Dre McPhanDre McPhan
Managing Director at Road Kings Traffic ControlManaging Director at Road Kings Traffic Control
Tarang ChaturvediTarang Chaturvedi
BUSINESS DEVELOPMENT REPRESENTATIVE/SALES DEVELOPMENT REPRESENTATIVE at TeleperformanceBUSINESS DEVELOPMENT REPRESENTATIVE/SALES DEVELOPMENT REPRESENTATIVE at Teleperformance
Cynthia CrossCynthia Cross
Business Development Representative/Customer Service Representative at Serra Chevrolet Buick GMCBusiness Development Representative/Customer Service Representative at Serra Chevrolet Buick GMC