Naomi Lindsay
Wanaka
Summary
Senior manager with extensive experience in relationship building across diverse sectors. Proven ability to thrive in remote and hybrid environments while delivering clear and concise reports to boards and committees. Successfully managed the Ignite Wanaka Business Chamber of Commerce, increasing membership and organizing events that enhanced members' skills and networking opportunities. Strong connections within the hospitality industry in Wanaka and some in Queenstown.
Overview
15
15
years of professional experience
Work History
Owner Operator
Well Bean Café
Wanaka, New Zealand
01.2022 - Current
- Own and operate café at Wanaka Lakes Health Centre, driving successful business performance.
- Created seasonal menus to enhance customer experience and engagement.
- Developed café brand and offerings from concept to execution in existing space.
- Managed all business aspects, including menu planning, cooking, barista duties, marketing, and accounts.
- Executed strategies for business development to increase customer engagement and sales.
General Manager
Ignite Wanaka Business Chamber of Commerce
Wanaka
01.2015 - 01.2022
- Expanded membership base from 120 to almost 250 through effective communication and event planning.
- Successfully retained most members during tenure by prioritizing member needs and increasing engagement.
- Advocated for business community at local and national levels on compliance and employment matters, as well as Easter Trading Laws
- Built strong partnerships with local stakeholders to enhance community representation.
- Created comprehensive events and training strategy, overseeing marketing and hosting responsibilities.
- Directed COVID-19 response initiatives for Southern Lakes alongside Queenstown Chamber, Council and RTOs.
- Oversaw communication strategies during pandemic to ensure consistent messaging for members.
Communications Manager Wanaka Airport
Queenstown Airport Corporation
Queenstown
01.2017 - 01.2019
- Developed and executed community engagement strategy for Wanaka Airport consultation on airport development.
- Developed communication strategies for internal and external stakeholders.
- Established strong relationships with local government, resident associations, Lake Wanaka Tourism, and Business Chamber.
- Organized community events to gather feedback and discuss future opportunities.
- Formulated marketing and communication strategies to enhance event visibility.
GM Sales and Marketing
Warbirds & Wheels
Wanaka
01.2014 - 01.2016
- Directed strategy, finance, budgeting, sales, marketing, HR, and events for a popular tourist attraction.
- Expanded events program at café and museum to enhance visitor engagement.
- Managed daily operations of aviation museum and associated attractions efficiently.
- Oversaw financial planning and budgeting processes to ensure fiscal responsibility.
Senior Account Manager
Southern PR
Queenstown
01.2013 - 01.2014
- Established strong relationships with local clients in tourism, hospitality, and construction sectors.
- Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
- Managed key account relationships, ensuring customer loyalty and retention.
- Enhanced client visibility on local, national, and international platforms through strategic public relations initiatives. Worked with: AJ Hackett Bungy, Minus 5 Ice Bar (now Future Group), Southern Discoveries, Ziptrek, Gibbston Valley Winery and Millbrook Resort.
Marketing Executive
Millbrook Resort
Arrowtown
01.2011 - 01.2013
- Developed and executed comprehensive marketing strategy for hotel, spa, golf, and four restaurants.
- Re-launched resort website to enhance user experience and engagement.
- Implemented successful seasonal marketing campaigns that drove revenue growth.
- Re-branded all resort collateral and brochures to align with new marketing vision.
- Increased website traffic by nearly 50% year-on-year through targeted initiatives.
- Established and managed resort's social media strategy to boost online presence.
- Coordinated public relations activities to strengthen relationships with online travel agents and media.
- Cultivated partnerships with key stakeholders to enhance brand visibility.
Sales Manager
Lakes Weekly Bulletin
- Sales manager for the Lakes Weekly Bulletin – increasing ad spend through cold calling and existing clients.
- Developed sales plans, goals, strategies and objectives to achieve revenue objectives.
Brand and Marketing Manager
Sotheby’s International Realty
- Overseeing rebrand and national rollout of offices.
Education
BA Hons Marketing And Communications - Marketing And Communications
University of Teeside
England06-1997
Skills
- Strong communicator
- Microsoft and Google proficiency
- CRM management
- Relationship building
- Community engagement
- New Zealand tourism knowledge
- Food and hospitality expertise
- Business development
- Event coordination
- Customer engagement
- Stakeholder collaboration
- Communication strategies
- Strategic thinking
- Problem resolution
- Public relations
References
References available upon request.
Timeline
Owner Operator
Well Bean Café
01.2022 - Current
Communications Manager Wanaka Airport
Queenstown Airport Corporation
01.2017 - 01.2019
General Manager
Ignite Wanaka Business Chamber of Commerce
01.2015 - 01.2022
GM Sales and Marketing
Warbirds & Wheels
01.2014 - 01.2016
Senior Account Manager
Southern PR
01.2013 - 01.2014
Marketing Executive
Millbrook Resort
01.2011 - 01.2013
Sales Manager
Lakes Weekly Bulletin
Brand and Marketing Manager
Sotheby’s International Realty
BA Hons Marketing And Communications - Marketing And Communications
University of Teeside