Natasha Gordon
Creative Strategic Leader
Mount Albert,Auckland
Summary
Experienced marketing leader with 10 years of brand success and 20 years of media, arts, and events leadership. Expert in strategic brand development, communication strategy, and cross-functional team leadership. Proven in elevating brand positioning, boosting revenue, and fostering audience loyalty. Skilled in crisis communication, media relations, relationship building, and innovation for organizational success.
Overview
21
21
years of professional experience
Work History
Head of Marketing
World of WearableArt (WOW)
, Nelson/Wellington
04.2021 - 06.2023
- Senior Leadership role - Marketing, Brand, Partnerships, Communications and Ticketing.
- Drove all company revenue generation including sponsorship plus ticket and merchandise sales. Increased sales revenue by 8% .
- Protected and grew WOW's brand loyalty and positioning within New Zealand; and internationally.
- Developed and led the strategy for digital innovation which included the implementation of a new world-class website launched in June 2023.
- Led all internal and external corporate communications including COVID- crisis communications.
- Directed visual creative striving for absolute excellence to ensure it was a true representation of the WOW brand.
- Grew and managed relationships with stakeholders and external vendors including media, partners, audiences, digital and creative agencies, photographers and designers.
- Built and nurtured a passionate team of eight and empowered them to reach their full potential creating a positive environment where everyone strived for superior results.
- Encouraged the team to continually analyse and segment audience data in order to better understand and grow the WOW audience.
Head of Marketing & Partnerships
Auckland Theatre Company
, Auckland
06.2020 - 04.2021
- Senior Manager - business sales, partnerships, brand and communication strategy across Auckland Theatre Company (ATC) and ASB Waterfront Theatre.
- Managed a team of five to deliver internal and external communications and secure strong brand presence, customer & sponsor loyalty, sales performance and revenue collection.
- Developed and implemented comprehensive crisis communications strategies during COVID to enhance the brand and retain customer loyalty.
- Management of digital and print advertising, promotions, communications, brand and audience engagement campaigns on time and on budget.
- Worked closely with brand, show and project partners to mutually elevate and celebrate each others brands including when ASB was ATC's brand partner.
- Managed and grew positive relations with press, partners, sponsors, venue hirers and audiences.
Head of Marketing
Auckland Theatre Company
, Auckland
07.2017 - 06.2020
- Senior Manager - business sales, brand and communication strategy.
- The same role and responsibilities as above without the partnership portfolio.
Marketing Campaigns Manager
Auckland Theatre Company
, Auckland
11.2013 - 07.2017
- Developed and executed show marketing campaigns to drive sales and achieve ticket targets within tight budgets.
- In collaboration with in-house designer, developed promotional materials such as brochures and digital content including copywriting.
- Monitored campaign performance using analytics tools such as Google Analytics.
- Analyzed customer feedback from surveys and focus groups to refine campaigns accordingly.
TV Documentary Director
Topshelf Productions
, Auckland
02.2009 - 05.2012
- Director on series 4 of 'What's Really in our Food?' and two series of consumer affairs show 'Target' for TV3
- Wrote scripts, developed storylines, sourced talent and directed crews on shoot and editor in post.
Producer
Trends TV
, Auckland
02.2008 - 02.2009
- Produced short architectural videos for corporate DVDs and online advertising.
- Led filming and editing of content, crafted scripts.
TV Director
Cream TV
, Auckland
09.2006 - 03.2007
- Directed 'Moneyman' series II and a 1 hour couple special of 'Ten Years Younger' for TV3
TV Director
Maverick
, Birmingham, UK
10.2005 - 01.2006
- Directed 5 x 30 min make-over series presented by Nicky Hambleton-Jones for primetime Channel 4, UK
TV Director
Talkback UK
, London, UK
03.2004 - 10.2005
- Directed 1x1 hour Grand Designs Clapham Revisit.
- Directed/Assistant Produced 3 x 1 hours for Grand Designs UK series 5.
Assistant Producer
Darlow Smithson Productions Ltd
, London, UK
06.2003 - 02.2004
- Assistant Produced 'Lost Buildings of Britain' a primetime 6x1 hour popular history series for C4 and Discovery which recreated iconic British architecture thought to be lost forever.
TV Researcher
Endemol
, London,UK
05.2002 - 09.2003
- Researcher on 'Restoration' & 'Restoration Live', a landmark series for BBC 2 about buildings at risk in Britain presented by Griff Rhys Jones.
Education
Bachelor of Arts - Major Drama, Minor Mãori
University of Canterbury
Canterbury, NZSkills
- Leadership Experience
- Brand Marketing Expertise
- Strategic Thinking
- Team Leadership & Empowerment
- Relationship Building & Collaboration
- Excellent Communication Skills
- Curiosity & Continuous Learning
Timeline
Head of Marketing
World of WearableArt (WOW)
04.2021 - 06.2023
Head of Marketing & Partnerships
Auckland Theatre Company
06.2020 - 04.2021
Head of Marketing
Auckland Theatre Company
07.2017 - 06.2020
Marketing Campaigns Manager
Auckland Theatre Company
11.2013 - 07.2017
TV Documentary Director
Topshelf Productions
02.2009 - 05.2012
Producer
Trends TV
02.2008 - 02.2009
TV Director
Cream TV
09.2006 - 03.2007
TV Director
Maverick
10.2005 - 01.2006
TV Director
Talkback UK
03.2004 - 10.2005
Assistant Producer
Darlow Smithson Productions Ltd
06.2003 - 02.2004
TV Researcher
Endemol
05.2002 - 09.2003
Bachelor of Arts - Major Drama, Minor Mãori
University of Canterbury
References
References available upon request.
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