Nathalia Warnings
New Zealand ,Whitianga
Summary
I am a result-oriented marketing professional with nearly 9+ years of experience within the hospitality, advertising and retail industries handling diverse responsibilities in strategic brand building, online and offline advertising and leveraging a solid marketing communication strategy to grow businesses. Implement Marketing Plans and Generate leads for sales team on products/services; by effectively coordinating with open consumers and/or working with associated teams in our organization. Managing stakeholders' expectations by planning the optimal marketing strategy to generate ROI.Planning and implementation of product launch campaigns through digital domain/partners and reaching out to relevant target audiences. Creating a digital footprint for the brands across owned and paid media Manage projects and delivering high quality output by implementing processes for quality management
Overview
1
1
Certification
Work History
Digital Marketing Manager
Asiana Hotels
- Responsible to develop and implement comprehensive digital marketing programs across all digital channels, including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
- Involved in working with marketing and design teams to create suitable content for each stage of a customer's journey
- Responsible in the reviewing and optimizing the design and content of all online assets including the company website and social media pages
- Proof reading and managing website contents, ensuring all information is up to date and maintaining site dynamic for internet related exposure
- Involved in planning and controlling the digital marketing budget and spending by allocating budgets to different channels
- Supports business growth and development through preparation and execution of marketing objectives; through advertising campaigns & programs on digital medium/platforms
- Using A/B testing to optimize digital marketing performance and regularly monitoring user analytics and used these insights to drive strategies to secure and improve customer engagement
- Responsible to ensure that marketing and communications efforts adhere to agreed timelines and managing expectations
- Also liaising with various marketing agencies, media houses and PR agencies acquiring their services to improve brand value and performing various ad-hoc activities as deemed necessary
- And executing marketing initiatives for new projects, menu changes, special menus, remodels, and rebranding campaigns
- Responsibility also involved organizing and planning photo-ops and shoots and representing the marketing team to cross-functional groups including sales, or customer support
- Introducing sustainability programmers'/ CSR events to all departments and communicating the same to guests
- Measuring performance of all marketing campaigns against goals (ROI and KPIs) along with performance evaluation of the OTA's using reporting tools and social reputation management of the hotel's social networks
- Ensuring that all filling systems, both manual and electronic are maintained at all times was a part of my responsibilities too.
Assistant Marketing Manager
The Canvas Hotel Dubai - Mgallery Hotel Collection
- To assist the Director of Sales & Marketing in developing and implementing an effective PR, marketing, and advertising strategy in conjunction with appointed The Canvas Dubai- MGallery Hotel Collections and PR Agency
- To liaise with the appointed marketing agency with regards to design and layout coordination and production of stationary, collateral, ads, brochures and graphics
- To maintain the hotel library (Hotel library and Online Library) and photographic image filling
- To track and maintain information about competitor's marketing and communication activities in Dubai market (promotions, offers, articles, advertising, collaterals) and to develop and update a filling system for all information
- To track and maintain information on Food & Beverage trends and competitors' activities
- Act as the liaison between the hotel and the appointed PR and marketing agency to generate awareness and write ups of the hotel according to the marketing objectives
- To coordinate with the PR agency and DOSM to create property press kits, press releases and creative communication of newsworthy items, and continuously update press kits and developing sales promotions, with external partners such as developing sales promotions, with external partners such as embassies, organizations, credit card companies, banks, retails, and airlines etc
- To develop and maintain active contacts with the press and key overseas media people
- And build a database of key media contacts, opinion makers and local VIP's
- To ensure the hotel's web page are up to date and advice on keeping site dynamic for internet related exposure and advertising
- Creation of online sales strategies and coordinating with the Revenue Management team
- Implementation of the strategy developed by Revenue Management in different OTAs
- And become the representative face
- Control parity price and availability of OTA's
- Along with performance evaluation using reporting tools
- Preparation of weekly and monthly production reports for each hotel
- Optimization of the presence of hotels in terms of ranking, content, photos and presence
- Identify opportunities to develop online sales, other OTAs or selling models by BAR
- Get a good promotion of hotels in each OTA
- Conduct marketing campaigns through banner, exclusive offers study the competences, in terms of strategies within online channels
- Social reputation management of hotels social networks, forums, blogs and community clubs.
Sales and Marketing Executive
Dubai Polo and Equestrian Club - Emaar Hospitality Group
- Responsible for all social media accounts at the Dubai Polo and Equestrian Club and liaised with copywriters and other departments to create unique content and formulate marketing strategies
- Analyzed efficacy of social media strategies, implemented digital tools such as SEO, image optimization and google analytics, reporting performances and suggesting and recommending improvements
- Monitored competitors to determine strategy's efficacy for the brand
- Rolling out new projects, designs, artworks and rebranding from a marketing standpoint
- Managed a budget of AED 700,000 annually as marketing expenses, controlled cost and analyzed effectiveness of expenditures (cost-benefits) and returns
- Managed all marketing associated approvals of media house for the brand and special events as well as customer acquisition and retention - related marketing programs
- Initiated marketing activations and strategies to promote the brand to destination wedding industry and similar exhibitions and trade shows
- Liaised with various marketing agencies, accruing their services to improve brand value, and performed various ad-hoc activities as deemed necessary.
Client Servicing / Marketing Executive
Continent Ad
- Meeting and liaising with clients to discuss and identify their advertising requirements, working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
- Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client
- Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively, negotiating with clients and agency staff about the details of campaigns
- Presenting creative work to clients for approval or modification
- Handling budgets, managing campaign costs and invoicing clients
- Writing client reports, monitoring the effectiveness of campaigns, undertaking administration tasks, arranging and attending meetings, making pitches, along with other agency staff, to try to win new business for the agency.
Customer Service Executive
Trident International Holding
- Deal directly with customers either by telephone, electronically or face to face
- Respond promptly to customer inquiries
- Handle and resolve customer complaints
- Obtain and evaluate all relevant information to handle inquiries and complaints
- Communicate and coordinate with internal departments
- Follow up on customer interactions.
Customer Service Executive /Client Retentions
3G UK
- Manage customers' accounts
- Handled all Hutchison 3G Mobile queries
- Ensuring customer satisfaction through services
- Handling irate customers, critical resource management
- Handled customers with courtesy and efficiency as is expected in the industry
- Keep records of customer interactions and transactions
- Record details of inquiries, comments and complaints.
Fresh Foods Supervisor
Woolworths New Zealand
02.2024 - Current
- Evaluated employee performance regularly, providing constructive feedback for improvement when necessary.
- Implemented promotional strategies that resulted in increased sales revenue within the Fresh Foods Department.
- Reduced waste by closely monitoring product freshness and promptly removing expired items.
- Ensured proper temperature control of refrigerated cases to maintain food safety standards at all times.
- Enhanced customer satisfaction by ensuring efficient stocking and rotation of fresh food items.
- Maintained a clean, safe, and visually appealing fresh foods department for customers'' enjoyment.
Education
Bachelor Of Arts - Sociology
University of Mumbai
Mumbai06.2009
Skills
- Digital Marketing
- SEM strategy development
- Social Media Management
- Content Marketing Strategy
- Search Engine Optimization
- Content Development
- Project management abilities
- Competitor Analysis Techniques
- Email marketing campaigns
- Communication and writing skills
- Web Analytics
- Project Management
- Brand Development
- Social media activities
- Keyword analysis
- SEO Strategies
- E-commerce Marketing
- Google Analytics proficiency
- Keyword Research Proficiency
- Web Design Principles
- Online Marketing
- Email Marketing
- Business Development
- Marketing Automation Tools
- Digital Advertising Platforms
- Marketing Strategies
- Social Media Marketing
- Client Relationship Management
- Influencer Marketing Collaboration
Certification
- Certified Learning Coach, Talent Acquisition - Emaar Hospitality Group, UAE
- Diploma in BTEC, HNC - Frankfinn Institute of Training in Aviation, Hospitality & Travel Management, Mumbai, India
Visa Status
New Zealand Work Visa - Partner of a worker (open visa)
Educational Proficiency
Bachelor of Arts Applications from Mumbai University Passed out in Second Class in 2009.
Personal Information
Date of Birth: 09/14/98
References
- Michael Breggis
- Glen Almedia
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Timeline
Fresh Foods Supervisor
Woolworths New Zealand
02.2024 - Current
Digital Marketing Manager
Asiana Hotels
Assistant Marketing Manager
The Canvas Hotel Dubai - Mgallery Hotel Collection
Sales and Marketing Executive
Dubai Polo and Equestrian Club - Emaar Hospitality Group
Client Servicing / Marketing Executive
Continent Ad
Customer Service Executive
Trident International Holding
Customer Service Executive /Client Retentions
3G UK
Bachelor Of Arts - Sociology
University of Mumbai
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