Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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NGÔ THANH NGÂN

Auckland,New Zealand

Summary

Marketing leader with over 10 years of experience creating and executing high-impact strategies, building strong partnerships, and driving measurable business growth. Former part-time lecturer in Integrated Marketing and Communication at HUTECH University, combining academic insight with hands-on expertise to deliver results across diverse markets. Proven ability to lead teams, manage multi-channel campaigns, and oversee projects from concept to completion. Skilled in brand building, stakeholder engagement, and data-driven decision-making, with a track record of adapting strategies to succeed in any industry.

Overview

9
9
years of professional experience

Work History

Marketing Manager

Toong Co-Working Space
01.2024 - Current
  • Company Overview: Toong is the largest co-working space network in Southeast Asia, operating over 20 locations across Vietnam and regional markets.
  • Planned and executed integrated marketing campaigns, with peak season occupancy reaching 92%.
  • Directed social media, digital marketing, and branding initiatives to generate high-quality leads.
  • Trained the Business Development team to convert leads into tenants.
  • Organised large-scale national events welcoming key government figures and hosting high-profile art exhibitions.
  • Built and nurtured a vibrant member community across 20 locations.
  • Developed strategic partnerships with businesses, cultural organisations, and government bodies.
  • Toong is the largest co-working space network in Southeast Asia, operating over 20 locations across Vietnam and regional markets.

Business Development Manager – New Sales Digital Channel

Asia Commercial Bank
08.2020 - 01.2023
  • Company Overview: Asia Commercial Bank is one of Vietnam’s largest private banks, operating over 365 branches nationwide.
  • Led end-to-end development of mobile sales platforms.
  • Rolled out distribution plans for 365 branches.
  • Grew platform users to 150,000 within a year.
  • Delivered multiple projects on time and within budget.
  • Created and managed campaigns for multiple mobile applications.
  • Developed and executed training and communication plans for Sales CRM.
  • Asia Commercial Bank is one of Vietnam’s largest private banks, operating over 365 branches nationwide.

Associate Marketing

VNG Corporation
01.2020 - 06.2022
  • Company Overview: VNG Corporation is one of Vietnam’s largest technology and game publishers. PUBG Mobile, its flagship title, is among the highest revenue-generating games for the company.
  • Developed and executed creator marketing strategies.
  • Built and maintained relationships with gaming creators.
  • Coordinated internal teams and vendors for campaign execution.
  • Generated and refined content ideas.
  • Managed relationships with stakeholders and sponsors.
  • Led the successful execution of the PUBG Mobile Pro League 2020 Spring Split – Vietnam.
  • VNG Corporation is one of Vietnam’s largest technology and game publishers. PUBG Mobile, its flagship title, is among the highest revenue-generating games for the company.

Marketing Manager

Up Up Technologies
12.2017 - 10.2019
  • Company Overview: Up Up Technologies is a mobile app development company specialising in lifestyle and entertainment applications.
  • Established and led a team of 10 marketers, reducing costs by 50%.
  • Boosted company revenue by 30% through targeted campaigns.
  • Launched and managed high-impact social media campaigns.
  • Developed test plans for acquisition, retention, and engagement.
  • Collaborated with the product team for in-app messaging strategies.
  • Up Up Technologies is a mobile app development company specialising in lifestyle and entertainment applications.

Account Manager

Fastboy USA Marketing Agency
Houston, USA
01.2017 - 12.2017
  • Company Overview: Fastboy USA Marketing Agency is a creative advertising firm serving diverse local and international clients.
  • Managed a portfolio of 50 SME clients in Houston, Texas.
  • Designed and coordinated marketing campaigns.
  • Achieved 80% client package renewal and upgrades.
  • Recognised as Top Employee of the Month for client satisfaction.
  • Collected and presented client feedback with clear reports.
  • Fastboy USA Marketing Agency is a creative advertising firm serving diverse local and international clients.

Education

Bachelor of Science - Public Relations And Communication

Van Lang University
Vietnam
01-2017

Skills

  • Brand strategy
  • Digital marketing & campaign strategy
  • Social media management & content creation
  • Lead generation & conversion optimisation
  • Event planning & execution
  • Partnership development & stakeholder management
  • Community building & engagement
  • Cross-department collaboration
  • Data-driven marketing & performance analysis
  • Team leadership & training

Accomplishments


Asia Commercial Bank,

  • Project: Developed a fully cashless education platform that enables users to learn and practice banking with an ACB account and a virtual card—entirely digital, no physical actions required.
  • Highlights:
    Designed a seamless, user-centric virtual banking experience.
    Supported financial literacy through intuitive, hands-on digital interaction.
    Demonstrated innovation and strong understanding of digital payment ecosystems.

References

References available upon request.

Timeline

Marketing Manager

Toong Co-Working Space
01.2024 - Current

Business Development Manager – New Sales Digital Channel

Asia Commercial Bank
08.2020 - 01.2023

Associate Marketing

VNG Corporation
01.2020 - 06.2022

Marketing Manager

Up Up Technologies
12.2017 - 10.2019

Account Manager

Fastboy USA Marketing Agency
01.2017 - 12.2017

Bachelor of Science - Public Relations And Communication

Van Lang University

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