Iris Nguyen
Summary
Motivated, inquisitive and results-driven Account Manager with a flair for cross-cultural communication and strong account management skills honed through hands-on experience in New Zealand and Vietnam. Bringing forth a 4+ years refining B2C and B2B client relations, I am enthusiastic about deploying my adaptive expertise to create communication campaigns for clients across diverse industries. Committed to ongoing personal and professional development, I am energised by opportunities to generate engagement and growth for forward-thinking companies.
Overview
11
11
years of professional experience
Work History
Account Manager
Botica Butler Raudon Partners
11.2021 - Current
- Manage and nurture accounts for key B2B retainer client accounts within specialised sectors spanning New Zealand, Australia and international markets.
- Execute versatile copywriting for media releases, editorials, advertorials, blogs and social media content, adapting messaging for diverse communication channels.
- Draft PR proposals and control budgets leading to successful campaign implementations and optimised profitability.
- Handle invoicing and financial management tasks diligently.
- Cultivate lasting relationships with clients through strategic advisory.
- Coordinate media relations and build a rapport with essential media outlets to boost client profiles.
- Analyse media coverage trends to advise on strategic direction, enhancing client visibility.
- Compose comprehensive reports to quantify the impact of public relations activities.
- Encourage a team-driven atmosphere, promoting knowledge sharing of industry trends and best practices.
Public Relations Supervisor
Biz-Eyes
11.2014 - 06.2017
- Managed over 35 communication projects with an aggregated annual budget of up to $400,000USD, focusing on execution quality and fiscal efficiency.
- Developed and sustained media relationships through the organisation of press events and international media visits.
- Preserved continual engagements with notable retainer clients including Tiger Beer, Coca-Cola, Lifebuoy, and Education New Zealand.
- Articulated public relations strategies effectively during client presentations.
- Networked with influencers and coordinated with third-party service providers to achieve targeted outcomes.
- Oversaw creative outputs such as photoshoots and video productions.
- Ensured content consistency across English and Vietnamese platforms, including press materials, social media updates, and multimedia scripts.
Public Relations Supervisor
Jigsaw Communications
12.2012 - 11.2014
- Produced compelling media releases, advertorials and social media content.
- Developed content for company website and marketing collateral.
- Played a pivotal role in analysing media opportunities and forming media partnerships, optimising reach and impact.
- Actively participated in social media initiatives, providing strategic insights that influenced campaign planning and execution alongside senior colleagues.
Education
Postgraduate Degree - Communication and Media Studies
Auckland University of Technology
Auckland, NZ02.2021
Master of Science - International Marketing
Newcastle University
Newcastle, England09.2018
Bachelor of Arts - International Relations
Ho Chi Minh City University of Foreign Languages And Information Technology
Ho Chi Minh City, Vietnam08.2013
Skills
- Client Account Management
- Copywriting (across multiple platforms)
- Strategic Planning and Execution
- Budget Management
- Media Relations
- Cross-Cultural Communications
- Team Leadership and Collaboration
- Report Writing
Hobbies
Daily meditation
Journal writing
Partaking in movie challenges - watching a minimum of 100 films annually
Timeline
Account Manager
Botica Butler Raudon Partners
11.2021 - Current
Public Relations Supervisor
Biz-Eyes
11.2014 - 06.2017
Public Relations Supervisor
Jigsaw Communications
12.2012 - 11.2014
Postgraduate Degree - Communication and Media Studies
Auckland University of Technology
Master of Science - International Marketing
Newcastle University
Bachelor of Arts - International Relations
Ho Chi Minh City University of Foreign Languages And Information Technology
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