Summary
Overview
Work History
Skills
Timeline
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Nicola Williamson

Nicola Williamson

Waikanae,WGN

Summary

Looking for a Territory Manager position, Lower North Island

Results driven Area Manager, with a proven background of success in business development, sales and marketing within the pharmaceutical and health sectors. This includes promoting and selling a diverse range of Gift, homewares and personal care products, as well as educating customers in their use. Self-motivated and confident team player, with immaculate personal presentation. Enjoys new challenges and has a proven track record in achieving and exceeding challenging sales targets. Excellent communication, negotiation and interpersonal skills, with the ability to establish and maintain strong relationships and influence with customers, business partners and key stakeholders. Goal oriented sales professional who 'thinks outside the box' and has the ability to develop and implement strategic marketing initiatives that increase sales, turnover and profitability. Proactive, approachable and positive individual, with a strong work ethic and a proactive, 'can do' attitude to identifying and acquiring new business. Has a genuine passion for health and wellness, combined with a professional manner and the ability to work well within a team or independently when required.

Overview

17
17
years of professional experience

Work History

Territory Manager

Figtree Marketing
01.2018 - Current
  • Formed my own business working for many different agencies in the Healthcare, gift, Homeware sector
  • This has been a very rewarding career move and successful
  • It is very busy & with Petrol costs sky high it is making it really hard to make a decent living now.! I would now like to concentrate on one company.

Territory Manager

Kerridge Group
01.2016 - 01.2018
  • Visit Homewares Stores in designated areas to sell in product from over 3,500 skus
  • Show new product and place on back order
  • Manage credits, back orders & returns
  • Forge great relationships with Owners, Managers & Staff
  • Managing consignment accounts
  • Seeking out new business in each area
  • Setting up display beds & advertising & Promotion
  • Attending 2 x Auckland Gift Fairs, set up & pack down
  • Major Achievements: Selling $95,000 over the previous Territory Managers figures in the first year
  • This Manager had been in the job for five years
  • This was a completely new Industry for me
  • Opening many new accounts.

Area Manager

McPherson's Consumer Products Ltd
01.2011 - 01.2016
  • Visit pharmacies in designated area to provide support and direction to managers and staff, and to present and demonstrate new product ranges
  • Place monthly orders and assist managers with merchandising Manicare, Mita, drLwinns, Aki'n product stands
  • Increase market share within the area by growing existing business and buying out the opposition
  • Forge and maintain strong relationships with business owners, stockists, retail managers and staff
  • Oversee price lists, discounts, and sales quotas
  • Provide product training and assist instore sales teams to meet their sales targets when required
  • Assist stores with implementing and coordinating marketing initiatives, promotions and instore events to further drive sales and product turnover
  • Advise management on public reaction to products and produce sales reports
  • Major Achievements: Organised and implemented a number of highly effective mini instore events and customer incentive programmes, which led to a 35% increase in annual area sales
  • Deals directly with key clients included department stores, as well as a large number of pharmacies
  • Responsible for an area budget of up to $500K
  • Highest achiever in Aki'n Natural Skincare sales.

Territory Manager

Living Nature
01.2008 - 01.2011
  • Market and sell premium level skincare and beauty products to the Pharmacy and Health sectors
  • Build successful relationships across 64 stores within the Lower North Island, including Wellington, Hawkes Bay, Gisborne, Taranaki, and Nelson areas
  • Lead new business development, implementing effective strategies to gain further clients
  • Facilitate business & sales presentations, demonstrating a comprehensive knowledge of the product range
  • Answer general customer enquiries and provide a high level of customer service
  • Assess satisfaction levels and develop key relationships with customers, business partners and suppliers
  • Utilise successful direct marketing techniques such as cold calling, prospecting, telemarketing and networking to develop new business opportunities
  • File account records and reports
  • Ensure a high level of customer retention and acquisition
  • Recruit, train and manage five regional demonstrators in the full range of company products
  • Major Achievements: Due to consistently exceeding monthly sales targets by 25% and acquiring up to 100% more new business when compared to other branches, recognized as top Territory Manager out of four within the company
  • This included increasing area sales from 300K - 500K during the four year period
  • Organized several instore events that resulted in increased sales by up to 50%
  • This included speaking to audiences of up to 60 people on the benefits of Natural Skincare
  • Built and maintained strong networks with a wide range of Managers of Pharmacy and Health stores
  • Successfully held numerous training events for staff, as well as developed and presented guidelines for holding instore events to senior management
  • Assisted Head Office with the setup of the eventing process by designing / implementing beautiful invites and store point of sale
  • This led to being awarded the responsibility of writing an event manual which is currently used by all Territory Managers
  • Organized a number of large events for up to 50 attendees
  • Each event generated a return of $4-5K
  • Designed an instore event table for the Health 2000 Group, which was used instore to display product and have interactive, ongoing promotions with various products
  • Led all HR aspects for three permanent staff, as well as various casual staff employed for various instore events
  • Completed all aspects of the recruitment process
  • Conducted mini training sessions instore, as well as training evenings, utilizing a conference room
  • Key clients included numerous department stores, pharmacies and health stores.

Skills

  • Team Collaboration and Leadership
  • Customer Relationship Management
  • Multitasking and Organization
  • Goals and performance
  • Sales expertise
  • Goal Setting
  • Lead prospecting

Timeline

Territory Manager

Figtree Marketing
01.2018 - Current

Territory Manager

Kerridge Group
01.2016 - 01.2018

Area Manager

McPherson's Consumer Products Ltd
01.2011 - 01.2016

Territory Manager

Living Nature
01.2008 - 01.2011

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Nicola Williamson