Nicole Attrill
Summary
Enthusiastic, dedicated, and highly motivated marketing, events and communications professional.
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognised for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organisational goals. Focused CX Manager, skilled in customer journey tracking and improvement.
Overview
22
22
years of professional experience
Work History
Marketing and Customer Experience Manager
Mitre 10 MEGA New Plymouth
11.2012 - Current
- Prepare and manage Strategic Annual Marketing plan
- Initiate local events to drive engagement as well as sales, including planning, H&S plans.
- Liaise and drive all sponsorship initiatives including TAFT Garden Spectacular, Sustainable Taranaki, Helping Hands initiatives.
- Covid 19 pivotal role driving communications between management and team, as well as trade and customer interactions.
- Manage both direct and wider relationships with team, and stakeholders
- Manage escalated customer issues promptly, ensuring timely resolutions and maintaining positive relationships.
- Supervise daily operations and sales functions to maximise revenue, customer satisfaction, and employee productivity.
- Conduct regular performance reviews with team members, fostering professional growth and development.
- Handle complaints, provide appropriate solutions, and alternatives within appropriate timeframes and follow up to achieve resolution.
- Cultivate a supportive team environment that encourages open communication, collaboration, and continuous learning to drive exceptional performance outcomes.
- Implement data-driven strategies to identify areas needing improvement in the customer journey.
- Elevate customer satisfaction scores by implementing customer feedback loop that addressed concerns promptly.
- Foster culture of continuous improvement, encouraging team members to propose innovative solutions to enhance customer experience.
- Analyse customer feedback data to identify trends and areas for improvement.
- Champion customer-centric culture within company, leading by example and rewarding exceptional customer service behaviours.
- Analyse customer journey maps to pinpoint friction points and implemented strategies to smooth customer experience.
- Launched successful digital marketing campaigns that achieved required goals.
- Manage budget allocation and resource utilisation to maximise marketing ROI.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organisational goals.
- Manage social media accounts, engaging with followers and creating loyal brand community.
- Oversee budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Execute comprehensive marketing plans that consistently achieve targets for increased revenue.
- Coordinate with design and media teams to develop high-quality creative assets.
- Write and distribute press releases to increase brand visibility.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Generate sponsorships with related and partnering entities to enhance marketing objectives, while also fostering 'locally owned and operated', and 'we are from over the fence, not over the ditch' community feel.
- Boost brand awareness and generate leads while managing internal and external marketing campaigns and programs.
- Develop and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organise successful exhibits, showcasing products or services effectively to potential customers or partners.
- Boost sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Manage workflow between team, coordinating documents, planning, and creative material distribution.
- Mentor junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Implemented waste reduction initiatives through effective recycling programs and resource conservation strategies, reducing overall waste production.
- Manage carbon footprint analysis projects to identify opportunities for emissions reductions, guiding clients towards climate-positive actions.
Fundraising Coordinator
Taranaki Air Ambulance Trust
06.2017 - 01.2019
- Develop Fundraising Calendar
- Manage all social media and web profiles
- Manage all sponsorship and donor relationships
- Obtained grants and funding
- Increased donor engagement by developing and implementing targeted fundraising campaigns.
- Planned and implemented fundraising events.
Fundraising Coordinator – Committee Role
Taranaki Neonatal Trust
12.2015 - 06.2017
- Planned and coordinated fundraising events.
- Established strategic partnerships with local businesses to secure sponsorships and in-kind donations.
Sales Consultant
Mediawork’s Taranaki
08.2010 - 11.2012
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Restaurant Manager
Frederic’s Bar & Restaurant
06.2009 - 08.2010
- Managed daily operations to ensure a high level of efficiency, consistency, and quality in both food and service.
- Manage Loyalty Club Database
- Communicate with Shareholders by way of weekly reports
- Initiate and plan “outside the square” marketing and events that are timely as well as effective
- Carefully interviewed, selected, trained, and supervised staff.
Account Manager
The Radio Network
09.2008 - 06.2009
- Prepare proposals for events and plan promotions
- Build creative, effective schedules and marketing campaigns for businesses
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Contributing Writer
The Nelson Mail, Division of Fairfax Media
08.2005 - 09.2008
- Responsible for researching and writing quality feature articles for in house and client features
Account Manager
The Nelson Mail, Division of Fairfax Media
01.2004 - 09.2008
- Advertising Department responsible for marketing sales consisting of a section of the Nelson CBD and outlying area
- Identify, develop and maintain a diverse client base, using marketing techniques, product knowledge and personality
- Maintain successful relationships with clients from a wide variety of businesses
- Achievement – 2007 PANPA Newspaper Advertising Awards – Highly Commended for an Advertising Campaign
Advertising Consultant
The Nelson Mail, Division of Fairfax Media
09.2003 - 01.2004
- Features Rep
Education
Diploma - Business
Massey University
Post Graduate Diploma - Applied Marketing & Communications
Southern Institute of Technology
06.2025
Skills
- Resilient in challenging situations
- Proficient in community driven and sustainable marketing directives
- Strong problem-solving skills
- Strong written and verbal communication
- Cross-functional collaboration
- Voice of customer analysis
- Brand development
- Strategic planning
- Relationship building
- Social media marketing
- Business development
- Retail marketing
- Brand positioning
Timeline
Fundraising Coordinator
Taranaki Air Ambulance Trust
06.2017 - 01.2019
Fundraising Coordinator – Committee Role
Taranaki Neonatal Trust
12.2015 - 06.2017
Marketing and Customer Experience Manager
Mitre 10 MEGA New Plymouth
11.2012 - Current
Sales Consultant
Mediawork’s Taranaki
08.2010 - 11.2012
Restaurant Manager
Frederic’s Bar & Restaurant
06.2009 - 08.2010
Account Manager
The Radio Network
09.2008 - 06.2009
Contributing Writer
The Nelson Mail, Division of Fairfax Media
08.2005 - 09.2008
Account Manager
The Nelson Mail, Division of Fairfax Media
01.2004 - 09.2008
Advertising Consultant
The Nelson Mail, Division of Fairfax Media
09.2003 - 01.2004
Diploma - Business
Massey University
Post Graduate Diploma - Applied Marketing & Communications
Southern Institute of Technology
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