Nicole Middleton

Small Business Owner / Entrepreneur

• Analyzed operations to evaluate company performance, determining areas of potential improvement.
• Delivered speeches and attended industry summits to promote company image, drive impact and engage with buyers
• Examined and conducted market analysis to discover target market and demographic audience.
• Formulated objectives by aligning product and service plans with company vision.
• Participated in small business training and development to increase company development and exposure.
• Promoted brand awareness by increasing market penetration across online markets.

Marketing, lead generation and sales:

Social Media Content Creator / Manager / co-ordinator

• Stayed up-to-date on social media and digital content trends to engage on trending topics and share best practices.
• Used social media to engage consumers, respond to questions or complaints and promote company initiatives.
• Monitored social media and company website metrics to design and implement improvements.
• Tracked performance of social content using native platform analytics, various social listening tools and regular reports to inform strategy.
• Pitched and coordinated live video streaming events for social media channels to engage viewers.
• Created new ideas, products and story boards for new marketing campaigns.
• Followed trends in industry and target genre to capitalize on emerging trends.
• Created product names and wrote taglines for packaging and promotional materials.
• Developed themes, characterizations and psychological analyses to create marketing material.
• Wrote sales copy, letters and other advertising and marketing material.
• Generate qualified new business
• Identifying and establishing relevant client relationships and opportunities
• Generate greater brand awareness
• Build strong relationships with new clients
• Generate new business with past clients
• Representing and advocating for the business as a personal brand
• Thought leadership blog / writing / guest & keynote speaking
• Act as a brand ambassador
• Create Ideas and funnels to lead clients to sales
• Branding and relationship building that leads to sales
• An in-depth understanding of social media / content creation that leads to action
• Impeccable oral and verbal communication and presentation skills
• Ability to stay current with services, as well as services offered by competition
• Able to stage a consultative selling process that overcomes objections and indifference and connects “need” with the solution
• Knowledge of direct marketing sales and service, and the ability to provide an integrated solution to prospects and customers
• Self-starter, motivated and driven sales effort
• Effective relationship building
• Proficient multi-tasking and organizational skills
• Strong sense of accountability and personal brand

LEADERSHIP

• Coach – As a leader & coach I have a strong affinity to develop others to succeed in their roles
• Coached and empowered clients by creating and sharing motivational vision plans.
• Act in a self-starting way, make good independent decisions, take steps to complete work within time parameters
• I am passionate about creative / out of the box problem solving & making things easier for others
• Strategist – All leaders must think strategically, keep the big picture in mind, and plot what directions and approaches the team should use to reach the desired results
• Visionary – Related to strategy, leaders must have a picture of where they are heading and why that destination matters to the organization, their team and themselves

Podcast host & editor/ Guest speaker on podcasts / speaker at summits

• Interviewed show guests about lives, work or topics of current interest.
• Helped increase active listener audience by posting updates on station's social media pages. Using canva / headliner etc
• Planned shows by selecting guests and topics and writing content.
• Researched topics / guests before writing interview scripts and conducting interviews (often was told i has the best interview they had had, and had put so much effort into the research so my questions and conversation by far outshone others)
• Gathered information and developed perspectives about subjects through research, interviews and observation.
• Editing: Regulated volume levels and quality during recording sessions. Tested sound equipment prior to live performances. Set up for recording sessions through choosing appropriate microphones.
• Reformatted audio, digital and video files for editing, remastering and transfer.

Coach

Over the past 5 years I have been coaching people from all walks of life from 19-year-olds going into their first job, feeling lost and confused as to what they would like to do and after a few short months with me landing their first job and feeling more confident, self-assured & resilient than ever before.

To coaching over 50-year-olds in motivation and direction, after having divorce, learning how to be a powerful human again through major life transition.

I’ve also coached people in building their own businesses, cultivating courage and building resilience to go after what they desire, creating practices & methods to become the people that have success in the areas they want.

• Helped clients identify goals, obstacles and strategies for attaining greater fulfillment.
• Assisted clients with developing life management skills and coping mechanisms to handle daily living requirements.
• Promoted useful resources to facilitate coaching goals.
• Led group sessions and encouraged discussion to improve results for individuals.
  Utilized tests and activities to determine unique client skills and passions.
• Referred individuals to outside resources and services for additional support.
• Incorporated different treatment methodologies and evidence-based practices to meet clients' specific needs including Motivational Interviewing, Neuro Linguistic programming (NLP), and more to cultivate a behavioral change method that I used called Identity codes, which helps people align (first and for most with the identity of the person who already has success in what they are craving change in and using language, and experimentation in everyday life implementing practical daily rituals and tools to create the evidence the brain needs to make a shift into the new identity.
• Counseled clients physical, mental factors impacting personal success.
• A solution focused approach to leadership & coaching where by I identify the need / goal and we work in building towards that.
• The core focus of my coaching, facilitation and writing has been in empowering groups and individuals to lead themselves and others by building their own self-awareness, confidence and character.

Workshop Facilitator

• Trained to properly and compassionately interact with clients coming from all walks of life and all life situations.
• Authored and delivered training programs covering diverse topics.
• Prepared custom training & presentations for retreats & workshops Virtually and in person.
• Led small groups of clients focused on confidence / self-worth / power
• Utilized appropriate promotional or marketing methods to recruit program participants, members and volunteers.

Client Testimonials

“Working with Nicole has been UNREAL

I can pinpoint the day that my business took off – she helped me align my energy and courage to make a wild, crazy offer to the world

I genuinely don't think I'd be in the same position without Nicole's coaching I want to work with her forever! “ - Sarah Arnold Hall - High Performance Coach Can be used as a (reference) 0278597806

“Working with Nicole is not like working with anyone else, it's breakthrough after breakthrough She has this energy that is infectious

Her fire within is amazing, it really helped pull something out that i didn't even know existed. Since working with Nicole I realized that the big dreams I had for 10 years’ time could actually be accomplished today!” - Sarah Arnold Hall - High Performance Coach (return client)

“When I first started working with Nicole, I was burnt out & exhausted, and I didn’t have much creativity or joy in my life. Through simple practices I was able to put in motion daily habits and mindsets to pull me into action to now live the life a really like. I sold the business that was suffocating me & I started a new business which I feel is my soul calling. And now I get to wake up & start my day the way I want to

I wrote out how I want my life, biz relationships & finances to look, and I had about 10 points and i can honestly say I now have 8 of those

And I think that’s an incredibly short time to have such a big shift in my life & to really be embodying the life of the perfect version of me! So if you are on the fence about working with Nicole, I highly encourage you to get into a conversation with her!”

Keturah – Welness Coach

“Nicole is a spark of light who makes personal development fun and inspiring. Nicole has helped me deal with unresolved feelings and focus on what it is I want to create in my life so that I can live a life of bliss

She is always positive, keeps things real and is a constant support.”

Keturah – Welness coach (return client)

“During the time working with Nicole, I stopped worrying and started to claim that next level version of myself

Nicole, I don't know how to thank you! Everyone who is thinking of signing up with Nicole, I can totally recommend it

It's not only the mindset part but also the practical tools she gives

It's just incredible what can happen in such a short time!”

Valery – Financial Analyst & Coach “I was feeling unsure on what direction I wanted to take

I was amazed at how accurate her ability was to uncover hidden blocks, not only for me to recognize, but to give me tools to incorporate into my everyday life

I highly recommend her to anyone seeking to ignite their fire.” – Victoria “I was stuck in my business and unsure where to go next, when I started watching Nicole I was like "OMG she’s got that energy that I need in my coach" So I decided to work with her, and I learnt a lot about myself which helped me learn a lot about my business

The First thing she taught me was a gamechanger! It was Authenticity, how to be myself! This has made a huge difference in attracting the cliental that aligns with who I am

Another thing she taught me that completely transformed my business is to know my worth & my value (this was a hard lesson for me) She taught me to not accept less than I’m worth, and that made such an impact! I tripled my prices in my biz, cut the clients I didn’t want to work with and freed up so much of my time!”

Sonya “Thank you, Nicole, I feel so lucky to have been invited to be a part of this

It was such a joy having these calls and i don’t think it's going to click for me that it's over until a week or two when I’m starting to miss it

Since I met you, I’ve been led into being more and more myself

You accept me for exactly who I am, with all the quirks, and encourage me to be just me

I never feel judged or wrong around you and that in itself grows my confidence so much

Your energy is bold & free & contagious, and it's exactly what so many of us need

Thank you for helping me lead myself further out of my smallness.”

Hanne Rachel – Photographer ‘If you are ready "do the damn thing" then I highly recommend working with Nicole! I am so excited to continue to watch myself expand! And I am beyond grateful for all of her incredible guidance.’ - Stacia “Having Nicole as a coach has empowered me to be the best, strongest and fullest version of myself

Nicole helped me shed my limiting beliefs, leaving me with clarity, confidence, and vibing high.” – Emma Donaldson (life coach & healer) "Nicole Middleton, you inspire me to discard my fears and live

I used to get bogged down with "what ifs" but now I just live every day as it comes

I've even started dancing like no one is watching, I feel liberated Thank you" – Karen Abrams Entrepreneur

As a facilitator my role / duties were:

• Provided constructive feedback and positive reinforcement to keep trainees motivated.
• Deliver learning objectives in a way that brings our curriculum alive for the student
• facilitated, exercises and role-plays for courses to verify competency.
• Mentoring students and tracking/monitoring of our student success
• Managed learning experience consistent with company philosophy and company-wide strategies.
• Evaluated individuals regularly for progress or growth potential to guide decisions regarding advancement and additional training.
• Achieve graduate success outcomes

Key Responsibility Areas

• Checked office stock to determine supply levels and maintain inventory.
• Assist the team to ensure that hazards arising from, or associated with project or activities undertaken are identified, reported and managed including self-management where appropriate
• Ensure Emergency procedures are understood and followed
• Contribute on an on-going basis toward maintaining a safe working environment both for yourself and for those working with you or in your close vicinity
• Ensure that all projects and activities have an approved safety plan and that health and safety issues are managed through the project plan
• All aspects of the site and work will be completed and consistent with the agreed Project Safety Plan
• Ensure that hazards arising from, or associated with project or activities undertaken are identified, reported and managed including self-management where appropriate
• Contribute on an on-going basis toward maintaining a safe working environment both for yourself and for those working with you or in your close vicinity
• Key Responsibility Area – Delight our Clients
• Client events arranged as required
• Employees supported in developing and maintaining employee CV’s
• Liaise with client representatives as required by client managers
• Needs of senior employees anticipated, confidentiality maintained at all times
• Meetings organized, agendas and minutes prepared, catering arranged
• Key Responsibility Area – Grow the Business
• Undertake bid document production, offers of service, reports and presentations
• Assist Client Account Managers with maintaining up to date records of prospects and leads
• Liaise with Creative Solutions and maintain supplies of promotional material
• Assistance with set up and implementation of project plans (VPM), start up and closure
• Organize and take minutes of Design Team Meetings where required
• Project files, dossiers and drawing register maintained
• Support provided to ensure the efficient processing of project billing
• Important documents are archived electronically and physically
• Assist with preparation of project and other reports
• Key Responsibility Area – Enable an Agile and Engaged Workforce
• Assist with team resourcing
• Administrative files maintained
• Assistance provided to authorise and code accounts, work orders etc
• Assist mangers with accounting and financial matters
• Timesheet completion monitored and if required act as secondary approver
• Support provided to employees in the use of MS Office tools e.eg Word / Excel, power-point
• Assist in on-boarding new employees; liaising with line managers, HR and other support services
• Co-ordinate team social events and assist with office & client functions

• The role was 60% Account Management and 40 % BDM
• Managed a portfolio of approx 200 charities who use the entertainment book to raise money for their cause
• Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
• Acted as main point of contact in matters relating to client concerns and needs.
• Developed successful customer relationships and quickly resolved service requests to increase sales.
• Renewed existing accounts by cementing trusting relationships with customers.
• De-escalated customer interactions by providing alternative tactics to solving problems and satisfying customer needs.
• Developed thorough understanding of products and service offerings to better upsell and cross-sell to clients.
• Negotiated contracts and closed agreements to maximize profits.
• Kept accurate records pertaining to inventory and account notes, documenting any contract updates and renewals.
• Pitched to new clients by leveraging client base and targeting strategic partnerships.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Drive marketing campaigns to increase book/ digital sales & targets within accounts
• Drove sales of company products and services by meeting with customers using strategic and organized approach.
• The other half of the role is managing restaurants and activities in their geographical region and to identify and target potential restaurant and activity partners
• They are basically selling advertising and the cost to the restaurants or activities is the discount they give
• Candidate Profile: A people person, able to influence, charm, friendly, talkative, life of the party type personality
• Direct, able to manage conflict and sell
• Mostly female 20’s to 40’s
• Have had people come from a range of backgrounds and industries including, tele sales /charity call centre team leaders, Restaurant Managers, Hospitality sales, Event Management, Travel/hotel Sales & Account management, Recruitment – very open
• Good Time management essential and reporting / admin skills
• Entertainment Publications is Australia and New Zealand's leading producer of dining and activity guides which help raise over $6 million for local community groups every year
• This role focuses on fostering relationships in both the fundraising community and restaurant & activity sector – nurturing established connections while sourcing new business in both areas
• My daily tasks include the following;
• Calling and meeting with your own client accounts
• Signing new restaurants and activities for the Entertainment Memberships
• Being creative and designing marketing plans for your fundraising groups and helping them reach their goals
• Account management – coordinating the delivery stock to fundraisers, invoicing, regularly servicing accounts through phone calls and meetings, reporting on restaurant and activity results and so on
• Helping with event management for our annual launch parties and attending various events that our restaurants and fundraising partners host throughout the year
• Achieving weekly and monthly individual and team goals
• Conferred with management to offer feedback on operations and promotions based on customer preferences and purchasing habits.

After excelling at my role as an account manager especially being given the "difficult and unhappy clients" in order to turn them around and re-establish a bond through excellence, charisma and building trust - I was asked to move in to the Business Development Manager Role by the current BDM team Leader based on the fact that "I was a natural" (His words) when it came to relationship sales, customer relationship management and building business relationships that resulted in sales.

Shortly after, I Immigrated to NZ where I resumed a role as a travel agent as that was the role available at the time.

This Is a role that comes effortlessly and naturally to me.

• Build market position by locating, developing, defining, negotiating, and closing business relationships
• Locate or propose potential business deals by contacting potential partners; discovering and exploring opportunities
• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments
• Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals
• Investigation and conversion of new business
• Maintained open and ongoing communication with clients to meet needs and expectations.
• Established new customer accounts using negotiation and sales closing abilities.
• Promote the company brand to key potential clients
• Recommend product lines by identifying new product opportunities
• Sustain relationships with all existing clients and identify additional opportunities
• Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
• Determined business development opportunities and implemented effective strategy for client acquisition.
• Use Salesforce as a CRM Platform to track client and BDM activity
• Drove customer intimacy and brand value by defining and segmenting needs, pain points and buying behaviors.
• Assembled and prepared tenders and request for proposals
• Develop and prepare business proposals for prospective clients
• Driving the implementation process and ensure efficient delivery for the travel program
• Leveraged cold calling, in-person visits and referrals to build leads.
• Retaining clients and optimize on their travel spend
• Resolved customer complaints regarding sales and service.
• Ensure multi-level relationships throughout our company and clients
• Build creditability in the market and gain market share
• Provide a high level of sales to convert business
• Resolve customer issues and complaint handling

• With an emphasis on providing a seamless, one-stop travel experience, and 100% customer satisfaction, this position is sales oriented and involves working towards targets, and liaising with the Team Leader for the success and profit of the business
• With a strong focus toward cruise sales, my role requires incorporating and evaluating client’s desires, and ensuring the product meets their every expectation and more
• Responsibilities / Skills:
• Consultant for complete travel planning and advisory for travel - specialising in cruise arrangements
• Relationship building skills to create an environment for repeat business
• Ability to work within a team as well as individually
• Exceptional skills in communication
• I pride myself in going the extra mile for my clients and ensuring that their experience becomes one that they will remember for many years to come.
• Upheld high standards of customer services by responding to inquiries, needs and problems.
• Responded immediately to clients' questions, issues and complaints and found effective solutions when required.
• Handled travel arrangements for groups, couples, executives and special needs clients.
• Maintained relationships with travel partners and vendors.
• Asked open-ended questions to best understand client needs and determine best travel offerings.
• Offered exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
• Sustained operational efficiencies, coordinating domestic/international customer travel accommodations while managing airfare, hotel bookings and rental car reservations.
• Cultivated strong value-added relationships with customers daily by delivering accurate travel itinerary and knowledge to drive business development.
• Mitigated financial discrepancies, accurately collecting customer fees, managing refunds and providing accurate travel documentation.
• Recorded and maintained information on clients, vendors and travel packages.

• Business Travel
• Focusing on Corporate / Business travel
• Being a specialist division of Flight Centre, we can offer the broadest choice of corporate and leisure travel.

Previously to this role, I was assistant manager and assisted / collaborated with the Team lead & Area leader in these areas for 3 years.

• Managed and inspired team members to perform to full potential, driving branch profitability.
• Encouraged, empowered and motivated team to accomplish objectives.
• Led routine meetings to share new policies, gather feedback and improve team cohesion.
• Helped employees feel valued and supported on interpersonal, customer and operational issues.
• Helped employees understand and follow senior manager orders to support business success.
• Enhanced personnel management strategies for better morale and retention.
• Promoted professional and personal development of individual team members by administering performance evaluations.
• Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.
• Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.
• Built referral pipeline by remaining active with community and establishing referral networks and resources.
• Collaborated with internal teams to support long-term research, marketing and ad hoc projects.
• Assigned duties to employees and examined work for accuracy, neatness and timeliness.
• Planned work schedules to maintain adequate staffing levels.
• Disciplined employees to encourage compliance with company policies and procedures.
• Established and built customer relationships through targeted outreach and initiatives.
• Verified cash by balancing cash drawers and maintaining cash count records.
• Worked cross-functionally to plan and establish branch goals, supporting strategic objectives.
• Designed sales and service strategies to improve revenue and retention.
• Completed month-end and year-end closings, kept records audit-ready and monitored timely recording of accounting transactions.
• Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
• Analyzed competitors and market trends to facilitate business growth.
• Created and updated financial reports on frequent basis to present information to leadership teams.
• Consolidated business data into actionable metrics to simplify and highlight areas of concern and opportunity.