Nicole Pluck

• Actively manage strategic and administrative support for New Zealand members and the wider sector, ensuring a high standard of service
• Developed a robust governance framework to align with FBANZ strategies and vision, emphasising family business dynamics
• Established effective working relationships with sponsors, corporate and academic organisations and associations
• Collaborated with a National operational support team to implement plans that built and retained membership, ensuring the satisfaction of members and exceeding their expectations
• Identified, negotiated, and serviced National partners, meeting all obligations and fostering strategic alliances
• Responsible for role out of National events program ensuring budget expectations were met. Negotiated pro bono services where possible.
• Assisted in program development, including supporting program design, budget preparation, and promotion of brand/publications at events
• Monthly reporting to the Board of Directors, providing crucial insights into the organisation's performance

• Led dynamic marketing initiatives as a pivotal member of the executive team, reporting directly to the CEO.
• Spearheaded end-to-end marketing campaigns, ensuring alignment with strategic objectives.
• Directed emblem brand management and set the organisation's tone of voice.
• Played a crucial role in major projects, including Tier 1 events and National Family Business Day.
• Cultivated relationships with internal teams, the FBA Board, creative agencies, members, sponsors, and media.
• Achieved measurable success in driving member and program participation growth.
• Increased awareness and secured valuable media partnership/s.

• Developed and executed comprehensive marketing and membership strategies, positioning FBA as a professional peak body.
• Directly reported to the CEO and collaborated with key stakeholders.
• Over 5 years of proven client-servicing experience in marketing, PR, or membership.
• Managed branding, marketing, sales, and membership strategies aligned with the strategic plan.
• Championed CRM development, implemented retention strategies, and ensured budget compliance.

• Managed a large membership portfolio, focusing on enhancing engagement and ensuring high satisfaction and retention.
• Achieved an 88% membership retention rate through robust member engagement, targeted marketing campaigns, and effective brand representation.
• Contributed expertise to the membership team, offering insights into best practices for cultivating member relationships and driving retention.
• Played a key role in marketing and communication campaigns, elevating member engagement and participation by implementing strategies such as milestone recognition, increased touchpoints, and tailored marketing around events and resources.
• Successfully crafted online, print, and media communications, significantly enhancing the organsation's profile.
• Fostered cross-team collaborations (Events, Education, Advocacy, Policy, etc.) to deliver a comprehensive membership offering and maximise client value.

• Orchestrated and managed 30+ major events annually, demonstrating proficiency in end-to-end project management.
• Coordinated National Conferences for Healthcare and Not-for-Profit sectors, showcasing event planning expertise.
• Fostered corporate partnerships through strategic market research, elevating brand visibility and securing sponsorships.
• Achieved an impressive membership retention rates, contributing to strong member relations and value-adding initiatives.
• Successfully executed marketing campaigns, surpassing event budgets and targets while enhancing member acquisition and engagement.

* This role was inclusive of 3 years in the Brisbane office 3 years in the Melbourne office (after relocation).