Experienced professional in FMCG sector with strong management skills, adept at strategic planning, business development, buying, operations, and project management. Proven track record of leading teams to achieve sales and profit targets. Thrives on challenging conventional thinking and exceeding expectations.
Overview
22
22
years of professional experience
Work History
General Manager Commercial Enablement
Woolworths New Zealand
Auckland, AUK
06.2024 - Current
Successfully lead the formulation and implementation of comprehensive strategic direction for commercial team, aimed at maximising overall commercial outcomes: sales, profit & customer satisfaction.
Delivered a $68M Better Buying result in F25; helping to improve commercial result and price competitiveness.
Lead the development of our Pricing & Customer Value strategy and build a 2 year roadmap to reset our price position on shelf & promotions, range optimisation to deliver operational efficiency & commercial benefit.
Comprehensive review of our Price Mechanics and how we can build these to deliver value for our customers while being complaint with Commerce Commission: Grocery Code & Price Trust requirements.
Implemented our Pricing strategy [Phase1-$60M investment] without any adverse commercial impact.
Established a Trade planning function [Commercial,ECom,EDR & Brand] which had improved our customer offer across all channels and is delivering some great results.
Working in collaboration with WiQ team to develop tools to streamline current processes and enhance our insights and analytics for commercial teams. Also working on further enhancements of tools & explore use of Artificial Intelligence and how it can drive the future of buying [Connected Buying]
Building platform for commercial teams to enable them to foster strategic Supplier partnerships & create a long standing strategic advantage for WWNZ.
Acting Commercial Director
Woolworths New Zealand
Auckland, AUK
04.2025 - 06.2025
A great opportunity to lead WWNZ Commercial team in F25Q4.
Delivered to our forecasted sales and profit numbers for Q4
Build F26 Commercial Strategy & Annual Operating Plan and presented to Woolworth's Board members
Spearheaded the Commercial Simplification process, establishing the new Operating model crucial for achieving our strategic priorities for F26.
GENERAL MANAGER MEAT, SEAFOOD, DAIRY, DELI, BAKERY & PROPRIETARY BREAD
WOOLWORTHS NEW ZEALAND
Royal Oak, Auckland, New Zealand
08.2022 - Current
Growing sales, profitability and building strategic plans for wider Fresh business and my current portfolio which has a weekly sales turn over of approximately $50 Million.
Leading development of Countdowns fresh strategy and growth plan for the next 5 years.
Working along with supplier partners to build a Differentiated product strategy in Fresh.
Leading our strategic partnership with Hilton Foods New Zealand to deliver a world leading Meat & Seafood offer for our customers.
Work with relevant teams to ensure that strategy and targets are aligned between business.
Developing our Fresh Value chain initiatives across specific business units to improve product freshness and quality improving our customer offer.
Building key strategic initiatives which include developing future store formats, repositioning of Meat & Seafood categories, developing our ready meals business & convenience food offer, improving availability, process improvement and reducing shrink in our business.
Responsible for $2.6 Billion+ Sales portfolio.
Strategic planning for Meat/Seafood, Dairy, Deli, Bakery & Proprietary Bakery.
Working with a very talented group of 39 team members. 7 Merchandise Managers, 11 Category managers, assistance category managers and promotional planners.
Working with Executive Leadership team on key strategic projects.
HEAD OF TRADE PERISHABLES, DELI & BAKERY
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
06.2018 - 08.2022
Responsible for $1.4 Billion+ Sales portfolio.
Strategic planning for Perishables, Deli & Bakery.
Working along with supplier partners to build a customer first strategy.
Working with a very talented group of 30 team members. 3 Merchandise Managers, 8 Category managers, assistance category managers and promotional planners.
Working with Executive Leadership team on key strategic projects.
SENIOR CATEGORY MANAGER
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
10.2012 - 09.2018
Managing Perishables and Deli portfolio.
Turning a -4% Sales decline to positive +3% Sales growth a key achievement in this role.
Motivating team to deliver Sales and Profit and making them believe in their ability to do this.
MERCHANDISE MANAGER PERISHABLES & DELI
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
09.2014 - 06.2018
Responsible for $1 Billion+ Sales portfolio.
Strategic planning for Dairy portfolio.
Working along with Marketing and Operations to ensure retail execution.
Managing a team of 10 buyers and 2 promotional planners.
Working with Communications & Public Relations team on key strategic projects. (Phasing out of 'Caged Eggs' from Countdown stores)
CATEGORY MANAGER
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
09.2008 - 09.2012
Responsible for Sales and Profit for every Category in Perishables portfolio during this tenure.
Working alongside small and medium suppliers to bring innovation in categories.
Building strong business relationships with suppliers for long-term strategic benefits for both businesses.
TRAINEE CATEGORY MANAGER
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
01.2007 - 09.2008
Learning basics of Buying and Category Management.
Managing a small category and assisting Senior buyers in category reviews for major categories.
DEPARTMENT MANAGER
WOOLWORTHS NEW ZEALAND
Auckland, New Zealand
01.2004 - 01.2007
Coal face is where my journey started.
Roles covered during this period Chilled supervisor, Department Manager, Duty Manager & Store Manager trainee program.
Education
Masters of Business -
Auckland University of Technology
Auckland, NZ
Post graduate diploma - Business
Auckland University of Technology
06.2009
Bachelor of Commerce - undefined
University of Mumbai
06.2001
Skills
Strategic Planning
Business Transformation
Negotiation
People Leadership
Public Speaking
Adaptability
Creative Thinking
Complex Problem Solving
Initiative
Problem-solving Abilities
Leadership and team building
Accomplishments
Business Development [Meat & Seafood Hilton Partnership]: - Spearheaded our Meat & Seafood transformation in North Island with Hilton Foods. Transitioned from CRM to Hilton in middle of COVID 19 and in 6 months improved our service level from 48% to 73%.
Lead our End to End Bakery Transformation commencing with Phase 1 of packaged sweet bake range & par baked bread contributing to improved sales & quality perceptions.
Successful implementation of our Phase 1 Price reset strategy improving our price competitiveness without any adverse impact on our commercial delivery.
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
<Enter your own>
Nationality: New Zealander
Awards
PAUL SIMMONS AWARD, WOOLWORTHS NEW ZEALAND, 2009-07-01
CATEGORY MANAGER OF THE YEAR, WOOLWORTHS NEW ZEALAND, 2012-08-01