Olivia Martyn

Providing expert sales strategy and food regulations compliance advice to clients within the FMCG industry. Clients I have worked with are:

• Annies Fruit Snacks
• UBD Food Co
• Jok’n’Al’s Jams & Sauces
• My Kitchen Table
• Wildwood Functional Mushroom Drinks
• Pic’s Peanut Butter
• The Food Factory
• NZ Ventures
• Perfectly Imperfect
• Muesli & Co.

After one year as a Board Member I took over as Chair

• Completed the Institute of Directors Tuakana Teina Board Chair Mentoring Program on 27 November 2023.
• Led the board in developing strategic plans for organizational growth and sustainability
• Led and implemented a new organisational structure to maximise operational efficiency
• Cultivated relationships with external partners to expand organisational reach and collaborative opportunities.
• Enhanced board efficiency by streamlining board sub-committees and decision-making processes.
• Oversaw financial management and budgeting, ensuring responsible use of resources and long-term financial stability.
• Facilitated effective board meetings, fostering open dialogue among members while maintaining focus on strategic goals.

Led the export and domestic sales program under the Annies and private label brands.

• Launched private label fruit bars with new customers in Japan and China.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Increased sales revenue by developing and implementing effective sales strategies.

Both roles were based in Kuala Lumpur, Malaysia

Director of Asia, 4 years, Jan 2017-Dec 2020

• Led McCain Asia engagement and customer relationships with major Quick Service Restaurant customers in Asia to deliver profitable top line growth for both parties.
• Initiated category leadership to excite internal planning and inspire customer execution
• Led category growth strategy for Mac Fries in Asia securing 15% share gain over 2 years
• Led new product development projects and delivered 18 speciality promotion products in Asia
• Led a business case for new technology specifically designed to improve eating quality of French Fries when delivered. Product launched successfully at 26,400 ton per year
• Delivered mix revenue of $71.9 million & GP $21 million

Regional Quality Manager, 3 years, Jan 2014-Dec 2016

• Implementation and monitoring of quality and food safety policies, programs, and strategies in the AMENA region
• Food Safety & Quality management of McCain production facilities in India and China.
• Ensured McCain Foods were safe and met both internal and external requirements: regulatory, legal, customer expectations, relevant local trade regulations.
• Managed critical incidents to protect McCain brand and minimise business impact.

National Quality Assurance Manager, March 2012-October 2013

• Led a team of four people based in Sydney, while I was based in Auckland: great communication, flexibility and effective use of technology was critical to my success as a leader of this team.
• Developed and implemented strategic and tactical programs to manage an assigned portfolio of suppliers to achieve "One Taste McDonald's" My portfolio included Potato, Dairy, Confectionary, Formulated Foods, Fresh Produce, Bakery and Beverages.
• New product development for multiple products, including frappe mix for McCafe launch.
• Managed regulatory approvals by ensuring compliance with the Food Standards Code and accuracy of information including nutrition and product claims in the public domain across NZ and Australia: POP, advertising (print, TVC, tray mats, packaging) and mobile ordering.

Quality Assurance Manager, July 2010-March 2012

• Managed relationships with suppliers to ensure products consistently comply with McDonald’s local and global expectations
• Established supplier performance criteria and conducted formal supplier reviews
• Implemented systems to streamline and gain supply chain efficiencies specifically in the areas of food safety tracking, nutritional and ingredient information, product specifications.
• Implemented procedures for McDonald’s kitchens to follow to ensure new ingredients complied with restaurant food safety, legislative requirements, food handling and sanitation.

National Innovation & Quality Manager, April 2008-July 2010 (Auckland)

• Led the innovation and quality departments, managing a team of three people, to launch new products and managing existing products
• Member of the Executive Team
• Led the Burgen Gluten Free bread plant project from end to end including development of financial business cases, product trials, ingredient sourcing, plant manufacturing, packaging, product and nutrition claims.
• Led GWF response to the proposed amendment of the FSANZ code in relation to mandatory folic acid fortification of bread
• Implemented the “Recipe for Quality” resulting in significant shift in quality culture
• Launched 8 successful new products bakery products

Regulatory Affairs Manager, December 2025-April 2008 (Sydney & China)

• Approval and compliance of all product packaging and associated advertising material ensuring compliance with all relevant food and trade standards.
• Provided technical and nutritional advice regarding the development of new products including product claims
• Lived in Wuhan, China for almost one year to implement the Food Safety & Quality System at a new bakery GWF built there.
• Acted as the QA Site Manager at Top Taste Cakes in Kedron, Queensland, Australia for six months managing the site Food Safety & Quality program.

Regulatory Affairs Coordinator, April 2023-December 2025 (Sydney)

• Responsibilities focused on providing a dedicated resource to ensure GWF met legal and compliance obligations with respect to food regulations.

Management Trainee, March 2001-April 2003 (Sydney)

• GWF offers a graduate program to recent university graduates from all disciplines. My program was based in Sydney, and I fulfilled the following roles: Regulatory Affairs Coordinator, National Bakery Assistant, Marketing Brand Manager, Sales Representative & Finance Coordinator.