Pamela Ah Ling

Lead and drive sales performance across multiple locations. Responsible for managing a team of ten sales consultants, developing strategic growth plans, and ensuring exceptional customer experiences.

• Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and sales performance
• Generated detailed sales reports and forecasts to analyze performance and track progress.

Lead the development and execution of training programs for five cosmetics brands. Responsible for enhancing product knowledge, sales techniques, and customer service excellence across our retail teams nationwide.

• Improved overall team efficiency with customized training materials tailored to specific job roles.
• Created engaging instructional content that catered to diverse learning styles, enhancing performance
• Conducted regular assessments of staff competencies, using results to guide ongoing professional development plans.
• Oversaw budget allocation for the national training department, optimizing resource utilization while meeting organizational needs.

Revamped Store Operating Model to improve Efficiencies, Customer Service and Experience across 19 Stores across South Africa

• Developed and implemented marketing strategies to use for launches, rebranding campaigns an promotional activities
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Negotiated lease agreements for new store locations, securing favourable terms that supported long-term financial success in each market area.
• Conducted performance evaluations for store managers, identifying areas for improvement and recommending appropriate training or development opportunities.
• Oversaw visual merchandising initiatives across multiple locations, creating an engaging in-store experience that attracted customers and drove sales growth.
• Promoted inter-store collaboration, sharing best practices among team members to improve overall regional performance.

Responsible for setting up new division, creating the policies and procedures and reporting structures for 55 stores.

● Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.

● Built and deepened partnerships with industry leaders to strengthen collaborative efforts and promote mutual profitability.

● Supervised staff to optimize brand expansion initiatives and productivity, achieving perfect store score results of 97%.

● Managed P&L to decrease discrepancies and retain budget project completion.

● Grew market share by building strong vendor network and customer-oriented retail store and services.

Represented Unilever Brands in 126 retail stores and managed 6 regions. Responsible for the personal care category across in six channels in the FMCG retail industry

• Budget and Financial management by compiling annual budgets and monthly budget reports. Taking appropriate to ensure adherence to expense budgets and continuously ways to improve efficiencies and decrease expenditure
• Effective Operational management by ensuring adherence to call cycle, stock management, administration, and asset management.
• Effective People Management through recruitment, induction, coaching, remuneration and performance.
• Led numerous training and motivational workshops and monthly cycle meetings
• Proactively build relationships with clients and customers and ensure they are kept informed of all innovations as well as promotional activities.

Worked in a multi – branded environment with Shiseido, Molten Brown and ElemisPlan and interpret the strategy and brand plans with International Principals of the brand, and give strategic input to the strategy, where required.

• Assist in the development and implementation of all marketing activities/plans against the strategy to achieve budgeted volumes and profitability.
• Identify opportunities for growth in the required portfolios by drawing from consumer research and insights, as well as monitoring trends in the ever-changing consumer landscape.
• Create an environment that inspires and encourages the growth though training, coaching and mentoring Counter Managers
• Monitor sales performance (volume, value, profitability), as well as evaluate overall campaign performance to drive continuous improvement to result in a positive ROI.
• Develop, implement and monitor new product launches, and influence product innovation through consumer and market trends

Developed, implemented, and delivered training programs that enhance the skills, knowledge, and performance of employees across the organization. Responsible for ensuring consistency in training delivery, aligning programs with business objectives, and fostering a culture of continuous learning

• Designed comprehensive curriculums based on thorough research and industry best practices, leading to improved skill development.
• Developed innovative evaluation tools that measured participant engagement and skill acquisition, driving continuous improvements in content delivery.
• Customized training materials to meet the specific needs of diverse audiences, ensuring relevancy and comprehension.