Dana Roache

I am a motivated and results-driven leader with proven experience in both sales and branch management within Farmlands. Over the past four years, I have advanced from frontline Salesperson to Assistant Business Manager in Putaruru, while also contributing to the growth of the Tokoroa branch under Wendy Costar and successfully managing the Ōpōtiki branch during periods of leadership absence.

These experiences have equipped me with a well-rounded understanding of branch operations, shareholder engagement, and team leadership.

I take pride in my ability to foster positive workplace cultures where staff feel empowered, supported, and motivated to achieve both personal and business goals.

My leadership style is built on collaboration, integrity, and a commitment to helping people thrive, which in turn drives strong shareholder trust and sustainable business growth.

With a strong record of operational performance, relationship building, and staff development, I am now ready to step into a full Business Manager role. I am passionate about continuing my career with Farmlands and contributing to the ongoing success of the co-operative, its staff, and its shareholders.

Date of Birth: 07/15/98

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• Te Wai Ripeka Halley (Business Manager, Farmlands, Opotiki) 027-274-1861 - work phone 073-153-008 - Branch
• Wendy Costar ( current business manager)