Parvathy Sasikumar
Mt.Roskil,New Zealand
Summary
Natural leader experienced in driving great team successes by coaching and motivating team members to increase financial profitability, operational efficiency and customer satisfaction. Record of performance in meeting organizational objectives. Excellent interpersonal skills, to work well with others, in both supervisory and support staff roles.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Social Media Manager
Auckland Galatta
02.2024 - Current
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased customer engagement through social media.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Client Relationship Account Manager
Emirates for Universal Tyers Trading LLC (part of Abdulla Masood Group Automobiles)
12.2022 - 01.2024
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Maintained detailed records of all client interactions in CRM systems, ensuring accurate tracking of activities and outcomes.
- Delivered customized presentations to potential clients, showcasing the value our solutions could provide to their businesses.
- Participated in industry events and conferences, networking with potential clients and staying current on market trends.
- Identified appropriate marketing channels and target customers for campaigns.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
- Enhanced brand visibility with targeted social media and content marketing initiatives.
- Conducted market research to identify customer needs, preferences, and trends for effective product positioning.
- Implemented customer feedback channels to continuously refine product offerings based on real-world usage insights.
- Managed cross-functional teams to successfully execute product launches and promotional events.
Digital Sales & Marketing Consultant
Delta Vision General Trading LLC
11.2021 - 12.2022
- Spearheaded email marketing initiatives, crafting engaging newsletters and promotional materials to drive customer retention.
- Conducted thorough market research to inform content strategy and enhance competitive positioning in the industry.
- Enhanced brand visibility by implementing strategic digital campaigns across multiple platforms.
- Implemented data-driven strategies to refine targeting and improve overall campaign performance.
- Facilitated ongoing communication and collaboration with internal stakeholders, ensuring cohesive messaging across all digital touchpoints.
- Optimized website content for improved search engine rankings and increased organic traffic.
- Monitored competitor activity closely, identifying opportunities for differentiation within the crowded digital landscape.
- Maximized ROI on ad spend by allocating budget strategically across various digital channels based on performance insights.
Marketing Specialist
Daffodils Flowers and Plants Trading L.L.C
01.2022 - 11.2022
- Conducted competitor analysis for better positioning in market and identifying growth opportunities.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Refined product positioning based on customer feedback, resulting in increased sales conversions.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Client Account Manager
Waiheke Unlimited
01.2020 - 04.2020
- Monitored and prioritized incoming emails, with particular attention to reservations and accounts, serving as the primary point of contact for suppliers' billing correspondence
- Organized and replenish office stationery supplies as needed to support day-to-day operations effectively.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Handled complaints, provided appropriate solutions, and alternatives within appropriate timeframes and followed up to achieve resolution.
- Performed duties and provided service in accordance with established operating procedures and company policies.
- Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues.
- Conducted thorough market research to inform content strategy and enhance competitive positioning in the industry.
- Spearheaded email marketing initiatives, crafting engaging newsletters and promotional materials to drive customer retention.
Office Administrator
Data Telecom (D. Tel)
01.2019 - 01.2020
- Interacted with customers by phone, email, or in-person to provide information.
- Maintained electronic and paper filing systems for easy retrieval of information.
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Assisted in the onboarding process for new employees, providing comprehensive training and guidance as needed.
Client Relationship Manager
FourtiSeven Digital Marketing Company
08.2016 - 12.2017
- Developed summaries to assess each client's participation level and determine targets for follow-up plans.
- Conducted quarterly business reviews with clients to assess performance, identify opportunities, and set goals for future growth.
- Retained updated knowledge of market competition and related offerings to generate favour for their Digital Presence and services.
- Assessed client needs and developed plans to adequately address current and future objectives.
- Facilitated smooth onboarding experiences for new clients, guiding them through product setup and training procedures.
- Adhered to sales contract agreements and high-quality service delivery by coordinating with Production team and leveraging productive and open client communications.
- Streamlined processes for managing client interactions, leading to improved response times and higher levels of satisfaction.
Portal Administrator
SI SYSTEMS
11.2013 - 01.2015
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
- Screened and transferred incoming calls, took down messages, and transmitted information and documents to internal personnel.
- Managed company schedule to coordinate calendar and arrange travel.
- Maintained personnel records and updated internal databases to support document management.
- Drove marketing initiatives to increase brand recognition, facilitate promotion and boost revenue.
- Enhanced internal communication by creating a centralized information hub accessible to all staff members.
Portal Administrator Trainee
Quadruple Educational Network Pvt Ltd
06.2013 - 11.2013
- Screened and transferred incoming calls, took down messages, and transmitted information and documents to internal personnel.
- Handled sensitive information discreetly, maintaining strict confidentiality at all times as required by company policy or legal regulations.
- Computerized office activities, maintained customer communications, and tracked records through delivery.
- Drove marketing initiatives to increase brand recognition, facilitate promotion and boost revenue.
Education
Post Graduate Diploma in IT -
Eastern Institute of Technology
01.2018
MSc Computer Science and Technology -
Madras University
01.2013
Skills
- Online marketing strategies
- Keyword Research
- HTML and CSS Coding
- Customer Retention Strategies
- Business process improvement
- Campaign Management
- Reporting and Analytics
- CRM systems experience
- HubSpot expertise
- CRM Experience
Certification
- ITIL Foundation Certificate in IT Service Management
- Salesforce Administration
- LinkedIn Digital Marketing Course completion (2021)
- HubSpot Content Marketing – Preparing
Additional Information
I Look forward an interview and hope to hear from you at your earliest convenience.
Thanking You
PARVATHY S
Professional Key Skills
- Digital Marketing Strategy
- Google Ads
- Search Engine Optimization (SEO)
- Content/Email Marketing
- Microsoft/Sales Force CRM Marketing
- Pay-Per-Click (PPC) Advertising
- Data Analysis and Reporting
- CRM Strategy Implementation
- Budget Management
- Market Research and Analysis
Projects Achievements
- Presented Marketing Techniques & implemented idea for B2B, B2C and Online in Continental Marketing Conference for MENA region on November 2023. (Refer LinkedIn Media)
- Supported and trained the B2B Continental portal for Dealers to make sales orders online.
- Participated & opened a counter for YALLATYRE in AUTOMOTO show Abu Dhabi.
- Organized Audi & Continental brand awareness campaign in AUTODROME Dubai.
- Organized Women’s Day special Tire safety check and Tire service training for DP world women’s Employees.
- Created and renamed the company Google business Manger profile, Google ads, GA4 account set up completed for Yalla Tires, and EUT.
Job Reference
3386409
Accomplishments
- Collaborated with team 20 in the development of B2B client online ordering portal.
- Documented and resolved product Inventory which led reduce purchase, Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved 10% reduction in client churn rate through effectively helping with the development of a customer loyalty program, personalized onboarding experiences, and regular check-ins to address concerns proactively.
- Achieved 30% increase in qualified leads by introducing Hootsuite for marketing automation tasks.
Timeline
Social Media Manager
Auckland Galatta
02.2024 - Current
Client Relationship Account Manager
Emirates for Universal Tyers Trading LLC (part of Abdulla Masood Group Automobiles)
12.2022 - 01.2024
Marketing Specialist
Daffodils Flowers and Plants Trading L.L.C
01.2022 - 11.2022
Digital Sales & Marketing Consultant
Delta Vision General Trading LLC
11.2021 - 12.2022
Client Account Manager
Waiheke Unlimited
01.2020 - 04.2020
Office Administrator
Data Telecom (D. Tel)
01.2019 - 01.2020
Client Relationship Manager
FourtiSeven Digital Marketing Company
08.2016 - 12.2017
Portal Administrator
SI SYSTEMS
11.2013 - 01.2015
Portal Administrator Trainee
Quadruple Educational Network Pvt Ltd
06.2013 - 11.2013
Post Graduate Diploma in IT -
Eastern Institute of Technology
MSc Computer Science and Technology -
Madras University
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