Peiqi (Peggy) Li
Auckland,New Zealand
Summary
To utilize my expertise in social media strategy, content creation, and brand marketing as a Brand & Marketing Specialist - social media at Air New Zealand. Passionate about crafting innovative campaigns and driving user engagement, I aim to contribute to Air New Zealand's global brand objectives while enhancing its esteemed reputation as an industry leader in aviation.
Overview
8
8
years of professional experience
Work History
Sales and Marketing Coordinator
Flash Mobile Services
05.2021 - Current
- Devise and execute marketing strategies to meet sales goals
- Conduct market research to identify sales opportunities
- Design promotional materials to increase brand visibility
- Enhance sales through client communication, product recommendations, and resolution of concerns to ensure satisfaction.
Associate KYC (Know Your Customer) Analyst
Commonwealth Bank of Australia
09.2019 - 09.2020
- Reviewing, analyzing and gathering information and data
- Contacting customers to discuss and probe around the activity
- Employed problem-solving strategies to apply critical and logical thinking
- Played a crucial role in training and coaching staff.
Sales and Marketing Coordinator
Best N Health
09.2017 - 01.2019
- Formulated marketing strategies and predicted market trends
- Handled design, social media, and client communication
- Order processing and conflict resolution.
Marketing Coordinator
Manukora
09.2016 - 01.2017
- Managing WeChat brand store & Answering customer service enquiries
- Developing Mandarin content on website (WordPress)
- Translating documents & Creating marketing material (MS office)
- Providing creative marketing tactics for Chinese market.
Retail Sales & Marketing Assistant
Woods Furniture
Auckland, New Zealand
05.2016 - 11.2016
- Sales: Greet customers and consult with them
- Recommend solutions and close deals
- Daily sales report & Delivery management
- Marketing: Management of social media (Facebook and WeChat)
- Marketing Research and Data Analysis
- Investigating customer inquiries.
Education
Postgraduate diploma in Marketing -
Massey University
01.2017
Bachelor’s degree in English -
South-Central University for Nationalities
06.2015
Skills
- Marketing Strategy Development
- Market Research & Analysis
- Creative Content Creation
- Client Communication & Satisfaction
- Team Collaboration & Training
- Bilingual Proficiency
Personal Information
Visa Status: Permanent Resident Visa
References
Available upon request.
Timeline
Sales and Marketing Coordinator
Flash Mobile Services
05.2021 - Current
Associate KYC (Know Your Customer) Analyst
Commonwealth Bank of Australia
09.2019 - 09.2020
Sales and Marketing Coordinator
Best N Health
09.2017 - 01.2019
Marketing Coordinator
Manukora
09.2016 - 01.2017
Retail Sales & Marketing Assistant
Woods Furniture
05.2016 - 11.2016
Postgraduate diploma in Marketing -
Massey University
Bachelor’s degree in English -
South-Central University for Nationalities
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