Pele Hansen

• Built and maintained a comprehensive trade client database across New Zealand, with accurate, up-to-date records.
• Identified and prioritised high-value clients, focusing sales efforts for maximum impact.
• Conducted detailed research into client businesses, design preferences, and project history to tailor engagement.
• Maintained consistent, value-driven communication to strengthen relationships and exceed expectations.
  Monitored client engagement and tracked ongoing support for Artisan.
• Engaged potential clients via phone, email, and in-person meetings.
• Identified growth opportunities through market and client analysis, expanding account reach and market share.
• Tracked competitor activity and market trends to uncover new opportunities and inform strategy.
• Supported product launches by identifying market gaps and collaborating with development teams to meet client needs.
• Secured high-value accounts through strategic, informed outreach and relationship-building.

• Managed MMW orders across multiple channels, including Shopify, in-person, email, and phone.
• Liaised with factories and suppliers to ensure timely delivery within lead times.
• Coordinated the studio calendar and scheduled client and customer meetings.
• Handled daily administrative tasks, including prioritising emails, phone support, and front-of-house client greetings.
• Created content and copy for social media, managed backend enquiries, and followed up with clients—resulting in increased orders.
• Coordinated product styling and photoshoots for new ranges.
• Assisted the interiors team with contracts, quotes, and stock ordering as needed.
• Oversaw studio stock, ordered office supplies, and arranged maintenance.
• Prepared budgets for MMW and supported annual planning, including advertising spend.
• Worked with the marketing team to develop and implement promotional events, including the brand’s first Black Friday sale.

Wonderful learning experience working on multimillion dollar sets for Lord of the Rings: Fabricating floor tiles, wall tiles, creating silicon moulds for our fibreglass team, assisted plaster department, paint department, carpenters & builders, assembled sets. Created mould library for Fabrication team at the end of season 1 to ensure easy transition to season 2.

Learnt all new practical skills alongside some of the most creative talents of the NZ film industry.

• Responsible for 45% growth on the Hobbiton account 2014-2018.
• Average sales increase of 35% across top 10 clients over past 5 years.
• Built close relationships with buyers of key accounts including Hobbiton, Sky City, Waitomo Caves, Akl Airport stores, developing and presenting seasonal, ranges of new product.
• Trafficked all work between the customer and our inhouse art department to produce & oversee new product/design development
• Built a tailored sales plan by understanding each client's retail aesthetic and product portfolio
• Used sales data and research to generate strategic sales plans for customers
• Networking at international trade shows, including sourcing new product and company representation

• Serviced, merchandised & presented to all levels of customer/business management teams in an effective and confident manner
• Developed trusted relationships with customers by identifying gaps in their product range & with considered consultation, would suggest appropriate alternatives
• Became a confident cold caller by heavily researching customer stock holdings and identifying slow selling lines to replace
• Maintained a detailed database of all customers so I had access to all stock preferences, ordering style, budgets.

• Developed a database to track all office inventory outgoings & managed levels effectively, developing new procedures around ordering stock which saved time and money.
• Supported senior management and developed new workflow processes & systems
• Contributed to smooth business operations by planning conference calls, organising meetings, scheduling diaries, booking travel

• Developed strong customer database of retailers to carry licensed Sydney 2000 Oylmpics product range, by cold calling, getting out & pounding the pavement.
• Identified and sold in specific products from ranges, later confirmed to be top sellers
• Developed a genuine passion for merchandising product, prepared creative & visual displays to grab customer interest.
• Introduced and developed new products to alleviate lost sales after close of the Olympics.