Peter Fraser
Nelson
Summary
World-class customer experience and leadership in increasing profits and business growth. Motivated professional who demonstrates a strong work ethic. Skilled in identifying project needs and developing innovative solutions. Result-driven leader and coach with 25+ years of proven experience expanding businesses, managing projects, increasing revenue streams, and capturing market share in the highly competitive Health & Fitness industry. Possess a broad repertoire of transferrable skills, including new business and product development, client account management, budget management, professional training and development, and establishing productive corporate cultures. Passionate about coaching, supporting, and empowering staff. Known to create and deliver operational and strategic imperatives, transform the business through change and cost reductions, optimise customer experience, and build a culture of success through employee engagement. Hands-on P&L role in strategic planning initiative management, multisite operation, recruitment and training, team building, and project management. Expert at delivering innovative solutions to accelerate business growth, identify clients’ needs and implement sales and marketing strategies, and increase revenue. Acknowledged for the ability to steer the strategic direction and build consensus while creating strong relationships with stakeholders.
Overview
18
18
years of professional experience
Work History
Owner/Director – Studio Manager
BFT (Body Fit Training)
04.2024 - Current
- Company Overview: Body Fit Training (BFT) is a growing fitness franchise that focuses on providing high-quality, results-driven group training experiences to a diverse clientele
- As a business, BFT offers a scalable and profitable model, targeting individuals looking for personalised fitness solutions in a group environment
- The brand leverages a mix of science-backed training methodologies, such as HIIT and strength-based circuits, to deliver consistent and measurable results for members
- BFT provides a turnkey franchise opportunity with strong support systems, marketing tools, and a structured training curriculum, allowing franchisees to tap into the expanding fitness market
- By offering flexible membership options, fostering community engagement, and ensuring a high standard of service, BFT creates long-term value for both clients and franchise owners, positioning itself as a leader in the boutique fitness space
- Overseeing the daily operations of the fitness studio, ensuring the business runs smoothly and efficiently
- Responsible for managing staff, leading a team of trainers/Coaches, and maintaining a high standard of customer service to create a positive experience for members
- Handle financial management, including budgeting, pricing, and tracking revenue, while ensuring that membership and retention rates remain strong
- Additionally, I play a key role in marketing and community engagement, helping to promote the brand and attract new members
- Our focus is on fostering a supportive and motivating environment where members can achieve their fitness goals, while also driving the growth and profitability of the business
- Body Fit Training (BFT) is a growing fitness franchise that focuses on providing high-quality, results-driven group training experiences to a diverse clientele
- As a business, BFT offers a scalable and profitable model, targeting individuals looking for personalised fitness solutions in a group environment
- The brand leverages a mix of science-backed training methodologies, such as HIIT and strength-based circuits, to deliver consistent and measurable results for members
- BFT provides a turnkey franchise opportunity with strong support systems, marketing tools, and a structured training curriculum, allowing franchisees to tap into the expanding fitness market
- By offering flexible membership options, fostering community engagement, and ensuring a high standard of service, BFT creates long-term value for both clients and franchise owners, positioning itself as a leader in the boutique fitness space
- I have 8 direct reports and liaise with another director (we are 50/50 owners)
General Manager NZMA/NZIS and National Sale Manager of UP Education
UP Education/NZMA/NZIS
02.2021 - 04.2024
- Company Overview: UP Education has 25+ years dual sector education experience with a wide-ranging group of university partnerships and private colleges across Australasia, UP Education is a top three pathway provider and New Zealand’s most extensive provider of skills-based learning
- NZMA (New Zealand Management Academies) is a tertiary educational provider that sits under the parent company of UP Education
- NZMA boasts a large variety of vocational educational qualifications with over 2,500 students coming through each year
- NZIS (New Zealand Institute of Sport) is part of NZMA with its own brand identity due to its popularity
- Accountable for meeting EBITDA and funding targets ($40+ Million), educational & graduate success performance, staff & student engagement, engagement with industry to provide employment opportunities ensuring graduate success targets are met, managing risk to ensure the company maintains their Category 1 rating with NZQA, oversee strategy, governance, vision, special projects and company culture as part of the Executive Management Team
- UP Education has 25+ years dual sector education experience with a wide-ranging group of university partnerships and private colleges across Australasia, UP Education is a top three pathway provider and New Zealand’s most extensive provider of skills-based learning
- NZMA (New Zealand Management Academies) is a tertiary educational provider that sits under the parent company of UP Education
- NZMA boasts a large variety of vocational educational qualifications with over 2,500 students coming through each year
- NZIS (New Zealand Institute of Sport) is part of NZMA with its own brand identity due to its popularity
- I had 12 direct reports and over 250 staff in total
Operations Manager
Tahuna Beach Kiwi Holiday Park and Motel
08.2019 - 02.2021
- Company Overview: Tahuna Beach Kiwi Holiday Park and Motel (TBHP) is an accommodation provider set on 54 acres of land with 21+ million dollars worth of fixed assets
- This includes over 90 roofed accommodation units (ranging from basic cabins to apartment motels to a 4-bedroom house), 600 camp sites, 100 resident sites (127 residents) and currently 86 RSE Workers
- TBHP is set in one of NZ’s most idyllic locations with a purpose of 'Creating Lifelong Memories' and BHAG to be 'The Worlds Most Loved Kiwiana Holiday Park'
- Accountable for developing and delivering TBHP’s strategic plan, marketing strategy, implementing human resource framework (recruitment, induction, training, disciplinary procedures, remuneration banding/scaling), implementation of other business framework including KPI’s and policy manual, H&S (using Vault), development of asset and utilities management plan and project manage any new developments, producing and delivering monthly operational reports and analytics
- Co-Manage of TBHP with the Finance Manager (both reporting directly to the Board of Trustees)
- Tahuna Beach Kiwi Holiday Park and Motel (TBHP) is an accommodation provider set on 54 acres of land with 21+ million dollars worth of fixed assets
- This includes over 90 roofed accommodation units (ranging from basic cabins to apartment motels to a 4-bedroom house), 600 camp sites, 100 resident sites (127 residents) and currently 86 RSE Workers
- TBHP is set in one of NZ’s most idyllic locations with a purpose of 'Creating Lifelong Memories' and BHAG to be 'The Worlds Most Loved Kiwiana Holiday Park'
- I had 5 direct reports and 23 indirect reports in off peak and 50+ in peak season
Industry Educational Manager
New Zealand Institute of Health and Fitness (NZIHF)
04.2018 - 08.2019
- Company Overview: NZIHF is New Zealand’s fitness educator offering people the best possible start in Personal Training so they can create a satisfying and rewarding career and make a real difference in people’s lives
- NZIHF has over 700 enrolled students per annum
- Plan, organise, and direct fitness programs and policies; spearhead the project management, business, and strategic planning at NZIHF
- Responsible for $1,000,000 P&L
- Collaborated with New Zealand’s premium fitness industry experts, trainers, and presenters, and launched REPs accredited professional development suite for fitness professionals called ‘Pro Series’
- Part of the senior leadership team heading a team of 8 direct and 23 indirect reports
- NZIHF is New Zealand’s fitness educator offering people the best possible start in Personal Training so they can create a satisfying and rewarding career and make a real difference in people’s lives
- NZIHF has over 700 enrolled students per annum
General Manager / Club Manager / 2IC
Les Mills Taranaki Street
01.2007 - 12.2018
- Company Overview: Les Mills Taranaki Street is part of a chain of New Zealand-owned fitness clubs providing clients with state-of-the-art fitness equipment and a comprehensive range of fitness classes facilitated by certified and highly experienced professional trainers
- Accountable for the full P&L for Les Mills Taranaki Street branch
- Managed a team of 10 direct reports, 150+ staff with 7500+ members
- Oversaw $10M operational budget
- Key player in strategic planning, business development, operations, sales, marketing, brand building, and customer service/retention
- Les Mills Taranaki Street is part of a chain of New Zealand-owned fitness clubs providing clients with state-of-the-art fitness equipment and a comprehensive range of fitness classes facilitated by certified and highly experienced professional trainers
Education
Bachelor of Science - Exercise Science
Central Institute of Technology
Wellington, NZ01.2001
Skills
- New Business Development
- Revenue & Profit Maximisation
- Strategy Development
- Finance & Budgeting
- Project Management
- Sales & Marketing
- Contract Negotiation & Closing
- Consultative & Solution Selling
- Client Account Management
- Brand Development
- Business Transformation
- Engagement Leader
- Training & Development
- Talent Development & Retention
- Business leadership
Personal Information
Title: General Operations Manager
Professional Organizations
Current Board Member of Exercise NZ
Training
- Business Performance, BFT, 10/01/23
- Performance Management & The Disciplinary Process, Chapman Employment Relations, 10/23/19
- Leadership Collaboration Series, Les Mills, 01/01/17
Timeline
Owner/Director – Studio Manager
BFT (Body Fit Training)
04.2024 - Current
General Manager NZMA/NZIS and National Sale Manager of UP Education
UP Education/NZMA/NZIS
02.2021 - 04.2024
Operations Manager
Tahuna Beach Kiwi Holiday Park and Motel
08.2019 - 02.2021
Industry Educational Manager
New Zealand Institute of Health and Fitness (NZIHF)
04.2018 - 08.2019
General Manager / Club Manager / 2IC
Les Mills Taranaki Street
01.2007 - 12.2018
Bachelor of Science - Exercise Science
Central Institute of Technology
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