Petrina Carmen D’Rozario

• Directed initiatives for regional talent enhancement and industry advancement.
• Attract the right productions to the region to grow high-value work.
• Provide a unique city vibrancy and city profile to contribute to a more prosperous Ōtautahi, Christchurch.
• Showcased local Waitaha, Canterbury areas to global production companies.
• Facilitated influx of productions through effective application of $1.5M incentive.
• ROI of $17M on the $1.5M cash grant on 12 productions: HEAD SOUTH, BOOKWORM, WE WERE DANGEROUS, DARK CITY, and THE CLEANER, KIRI & LOU, to name a few.
• Facilitated 12 feature film productions via the incentive.
• Developed and implemented strategic business plans to guide the film office from conception to operational success.
• Identified potential partnerships to expand the reach of Screen Canterbury NZ.
• Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.
• Led industry consultation to align with the creative sector strategy 2030.
• Oversaw new market exploration (India), product development, and overseas production possibilities for business expansion objectives.
• Acted as an ambassador of goodwill for the organization by engaging positively with external parties.
• Delivered speeches and attended industry conferences to promote the company image and engage with producers. India, Cannes.
• Provided leadership and guidance on budgeting decisions to maximize resources available.
• Negotiated contracts with vendors for services such as marketing collaterals, red-carpet film premieres, and event catering.
• Represented the company in industry events, conferences, and public engagements.
• Negotiated high-value contracts and partnerships to expand market presence in the international film industry.
• Managed and oversaw my team to meet established KPIs, and achieve objectives and key results.
• Submitted reports by department heads to assess progress toward meeting objectives.
• Cultivated relationships with key stakeholders, such as mana whenua, producers, NZ Film Commission, NZ On Air, SKY Network, international production houses, and sponsors.
• Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.
• Developed and implemented strategic departmental plans to achieve KPIs.

· Company Overview: WIFT (Women in Film & Television) is a networking platform for women working in the industry

· The chapter aims to enhance the visibility of WIFT in India

· Spearheads the shaping of WIFT India and is responsible for the development of the chapter's strategy, network and aim to enhance the visibility of WIFT in India

· Sits on the board as the Founder President of WIFT India and on the International Board of WIFT (L.A) in the Communications and Marketing committee

· WIFT (Women in Film & Television) is a networking platform for women working in the industry

· The chapter aims to enhance the visibility of WIFT in India

· Featured in the June 2012 issue of Femina which highlighted her journey in setting up WIFT India

· Featured in 2013 Vogue India & Hello! Magazine

· Signed and approved budgets for new funding and program initiatives.

· Executed on-time, under-budget project management to adhere to project road map.

· Hired, trained, and mentored staff members to maximize productivity.

· Ensured compliance with legal and regulatory requirements relevant to the business operations.

· Developed and executed strategies for scaling the business domestically and internationally.

· Drove revenue by cultivating successful client relations.

· Secured initial funding through pitching to angel investors and venture capitalists, raising significant capital.

· Provided organizational leadership and collaborated with executive partners to establish long-term goals, strategies and company policies.

· Managed company finances, including budgeting, forecasting, and financial reporting to stakeholders.

· Negotiated contracts with vendors and suppliers for optimal pricing structure.

· Provided leadership support during times of organizational change or uncertainty.

· Developed and implemented a comprehensive business plan to launch the company.

· Developed and implemented strategic business plans to guide the startup from conception to operational success.

· Identified potential partnerships to expand the reach of the business.

· Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.

· Updated and maintained databases with current information.

· Oversaw new market exploration, product development and overseas production possibilities for business expansion objectives.

· Acted as an ambassador of goodwill for the organization by engaging positively with external parties.

· Delivered speeches and attended industry conferences to promote company image and engage with buyers.

· Provided leadership and guidance on budgeting decisions to maximize resources available.

· Negotiated contracts with vendors for services such as IT maintenance or event catering.

· Represented the company in industry events, conferences, and public engagements.

· Negotiated high-value contracts and partnerships to expand market presence.

· Managed and oversaw leadership team to meet established KPIs and achieve objectives and key results.

· Reviewed reports submitted by department heads to assess progress towards meeting objectives.

· Cultivated relationships with key stakeholders such as donors, volunteers, partners, and sponsors.

· Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.

• Cultivated relationships with external organizations to build partnerships that benefited both parties.
• Signed and approved budgets for new funding and program initiatives.
• Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
• Led strategic planning and execution to enhance profitability and company growth.
• Our film, NEWTON, was shortlisted for the OSCAR in 2018 under the Foreign Language category.
• Executed the PR campaign in LA for NEWTON.
• Represented the organization at conferences, events, and networking activities as needed.
• Developed and managed production budgets, forecasting expenditures and controlling costs.

• A boutique production house owned by celebrity Priyanka Chopra Jonas.
• Produced 3 feature films
• PPP won 3 national awards for our first regional language feature film
• Supervised team of creative and diverse individuals across varied job titles and professional delivering consistent feedback and positive reinforcement to maximize performance.
• Managed crisis situations, resolving issues promptly to minimize impact on production.
• Interfaced with legal counsels to ensure compliance with applicable labor laws.
• Sourced vendors for equipment rentals or purchases needed during production process.
• Secured funding and investment for projects through pitches and presentations.
• Acquired top clients and met needs with hands-on and collaborative approach.
• Monitored costs associated with production process and identified cost-saving opportunities.
• Demonstrated in-depth understanding of financing, marketing and distribution.
• Assisted in developing strategies for promoting finished product prior to its release.
• Contributed to the recruitment, training, and retention of top talent, enhancing organizational capability.
• Oversaw daily operations across multiple departments, ensuring alignment with strategic objectives.

• Company Overview: BBC Worldwide India is the commercial arm of the BBC, responsible for the distribution of BBC content and the development of new programming
• Developed ideas to be pitched to channels
• Developed, scripted and directed a 10-part series on the endangered species of crocodiles – Gharials – for BBC Earth (digital)
• Worked closely with the BBC Earth editor-in-chief and social media planners based in the UK on the project
• Developed and created an idea for a cooking show STAY HOME CHEF for TLC Discovery
• Instrumental in the creative concept & flow for the documentary on Mahindra’s electric vehicle, the e2o, for Discovery’s INSIDE OUT
• BBC Worldwide India is the commercial arm of the BBC, responsible for the distribution of BBC content and the development of new programming
• Each story received more than a 100k likes
• Developed & adapted formats WHAT NOT TO WEAR SEASON 2, ANTIQUES ROAD SHOW
• Worked on the creatives for content day for Unilever

• Company Overview: Worked with leading production houses in New Zealand and India, including Greenstone Pictures and Eyeworks Touchdown
• Responsible for working on the creative brief to flesh out a treatment and shoot plan across varied budgets and to execute the ad-film to completion
• Produced a slate of more than 60+ adfilms that have stood out from the clutter
• Worked with leading production houses in New Zealand and India, including Greenstone Pictures and Eyeworks Touchdown

• Company Overview: A film school in New Zealand specializing in documentary directing and producing
• Graduated with a distinction & double major in documentary directing and producing
• A film school in New Zealand specializing in documentary directing and producing
• Simultaneously freelanced with a local production house Mirchi, producing/anchoring a weekly magazine food show ‘Aapka Ghar’ and a part-time features writer

• Company Overview: A leading news channel in India
• Worked as a journalist intern combining her love for meeting new people with literature
• A leading news channel in India

• Company Overview: One of the largest English-language newspapers in India
• Worked as a journalist intern combining her love for meeting new people with literature
• One of the largest English-language newspapers in India