Phet Phaly
Auckland,New Zealand
Summary
I am strongly motivated to continue learning, growing, and excelling in my career. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
9
9
years of professional experience
Work History
Pricing Manager
ASB New Zealand
Auckland, New Zealand
05.2022 - Current
- Work with Senior Pricing Manager to develop & implement pricing strategies that align with the company's overall business goals
- This includes setting pricing objectives, determining pricing methods, and understanding pricing dynamics across Personal Baking Products
- Analyze the pricing strategies of competitors to ensure that our current pricing remains competitive and profitable
- This may involve tracking market trends, monitoring competitor's prices and identifying pricing gaps and opportunities
- Work with Asset Senior Pricing Manager to lead the design, development and implementation of advanced pricing architectures including Tools (e.g Risk based Pricing, Pricing Elasticity) aligned to strategic priorities across Personal Banking Lending product lines
- Prepare and present executive level pricing papers
- Identify and assess risk associated with pricing decisions and work on strategies to mitigate these risks
- Own and drive the management and execution of pricing outcomes in order to meet business objectives, such as market share, financial planning, and deliver outstanding customer outcomes
- Own and drive pricing experimentation, including active tests and future opportunities across Retail Products
- Design and build granular pricing analytics and reporting processes that will inform price settings
- Undertake detailed analysis and forecasting on the impact of pricing changes to support pricing recommendations and business strategy.
Enterprise Risk Senior Analyst
Westpac New Zealand
Auckland, New Zealand
04.2021 - 05.2022
- Collaborate with Risk Management to conceptualize, design, and develop enterprise risk insights, incorporating visual design elements, branding strategies, and accessibility features
- Observe the report production processes of the first-line and other Risk teams to enhance customer-centric solutions, both strategically and comprehensively
- By empathizing with our customers' perspectives, we aim to ensure that the information we provide is not only compelling but also presented in a clear and actionable manner
- Collaborate with Risk teams to construct, sustain, and improve operational risk reports within PowerBI servers
- These reports aim to capture valuable insights for process design and change management initiatives
- Utilizing Cognos and SQL Server to work with Risk Data, specializing in transferring data to Power BI
- My objective is to craft interactive and user-friendly reports that empower our stakeholders to gain a deeper understanding of how to efficiently manage and monitor their risk profiles
- In an agile environment, actively participate in idea-sharing and the exchange of best practices
- Embracing flexibility in the way we approach and complete our tasks, adapting seamlessly to the sprint environment, and regularly reflecting on our sprint performance for continuous improvement
- Work in a dynamic team to transform risk data by utilizing Microsoft Power Suite including PowerBI, SharePoint, SAS, SQL Server and Cognos as appropriate
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity
- Demonstrated respect, friendliness and willingness to help wherever needed
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Identified issues, analyzed information and provided solutions to problems
- Resolved problems, improved operations and provided exceptional service
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
Pricing Insights Analyst
Westpac New Zealand
Auckland, New Zealand
07.2018 - 03.2021
- Derive pricing insights from multiple data sources into pricing strategies to support both customer and organization objectives
- Support Senior Pricing Managers with pricing insights to drive performance and decision making
- Examine & assess data ranging from competitive pricing, cost data & customer segments
- Be able to present the insights gather in a clear and concise way using high quality data visualization
- Facilitate pricing governance and manage pricing risk
- Devise solutions to drive profitability & revenue opportunities
- Monitor competitive pricing & margin performance
- Assess & complete the monthly & quarterly market share report
- Automate, simplify, and improve current workflows, processes and reports
- Worked well independently and within a team to solve problems
- Develop & maintain pricing tools in order to help respond to market pricing changes
- Build & design pricing models & dashboard to better understand pricing trends, pricing outliers and pricing exceptions
- Organized and prioritized work to complete assignments in a timely, efficient manner.
Strategic Support Analyst
Westpac New Zealand
Auckland, New Zealand
10.2015 - 06.2018
- Develop, maintain & complete the monthly quarterly & yearly reports for Credit Restructuring Group
- Automate, simplify and improve current processes
- Attention to detail & focus is required for all task to ensure that the data/information collated is accurate as we have the responsibility for balancing all inflows & outflows within Credit Restructuring Group
- Undertake manager's responsibilities & duties while they are away on annual leave
- Access, extract & manipulate data using reporting systems such as Access, Excel and SQL
- Responsibility of balancing provisional accounts monthly, quarterly & yearly
- People skills are essential as we must engage with everyone in & out of the unit in order to complete our reports
- Responsibility of managing the Business Continuity Plan for Credit Restructuring Group, liaising with Compliance Risk managers, site testing & reviews are completed to ensure we are compliant
- Completion of hindsight reporting, accounts reconciliation & invoice payments
- Ad hoc reports requested at any given time from internal or external staff in relation to customers within Credit Restructuring.
Education
Bachelor of Business - Major Finance & Economics -
Auckland University of Technology
NCEA Level 1, NCEA Level 2, UE Entrance -
Auckland Girls Grammar School
SAS Programming 1 Essentials -
SAS Training
Introduction to SQL, Joining Data in SQL -
Data Camp
Skills
- Profit Margin Analysis
- Tableau proficiency
- Influencing skills
- Risk Reporting
- Adaptability
- Microsoft Office Products
- SQL/SAS/PowerBI/Power Automate
- Pricing Analytics
- Stakeholder Management
- Pricing Strategies
- Analytical Thinking
References
- Bahar Hassanadez, ASB, Senior Pricing Manager, 021 239 0929
- Amy Galvin, Westpac, Senior Manager Enterprise Risk Insights, 027 295 0180
Timeline
Pricing Manager
ASB New Zealand
05.2022 - Current
Enterprise Risk Senior Analyst
Westpac New Zealand
04.2021 - 05.2022
Pricing Insights Analyst
Westpac New Zealand
07.2018 - 03.2021
Strategic Support Analyst
Westpac New Zealand
10.2015 - 06.2018
Bachelor of Business - Major Finance & Economics -
Auckland University of Technology
NCEA Level 1, NCEA Level 2, UE Entrance -
Auckland Girls Grammar School
SAS Programming 1 Essentials -
SAS Training
Introduction to SQL, Joining Data in SQL -
Data Camp
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