Phil Gray

Responsibility for sales, pricing and profitability and custom design which has resulted in year on year profit growth

Promoting and maintaining a high level of client and trade relationships, through a proactive communication.

Taking ownership for all site works and project management of each customers build to exceed customer expectations

Established annual and long-term business objectives to achieve revenue

profit and market share objectives

Lead and managed the sales team, establishing core priorities within the business

Instigated Store level Business Plans

Drove Foodstuffs Auckland to become Villa Maria’s largest domestic account (ahead of Progressive nationally 2012)

Personally, rated by Coalface (Independent Market Research Company) as being in the top 10 percentile of Key Account sales people selling Liquor to FMCG in NZ in 2010.

Personally, Rated by Coalface in 2010 as being in the top two Key Account sales people supplying Wine to FMCG in New Zealand.

Managed the Northern Regional Sales Team to be the No1 rated Sales Team (Liquor)To both Pak n Save and No:1 New World Northern Region (Coalface 2011

Devised and rolled out of a core products programme for Liquorland resulting in Constellation products being a 'must stock' product nationally.

Was instrumental in devising and moving over 600 direct customers from a direct to a distributor model which increased overall profitability and reduced 98% of bad debt.

Secured 'own brands' for Traditional Liquor, giving a point of difference from the balance of the market