Phoebe ZHANG
Summary
Highly skilled Data Analyst with a strong background in data interpretation and visualization. Proficient in using various analytical tools and techniques to derive valuable insights from complex datasets. Demonstrated ability to provide actionable recommendations to drive business growth and efficiency.
Overview
5
5
years of professional experience
Work History
Marketing Analyst
Goodwe
01.2022 - 11.2022
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
- Conducted daily data analysis and monitoring for the existing EMEA (Europe, Middle East, Africa) region's market, promptly identifying any data anomalies, and regularly producing market analysis reports.
- Tracked the underdeveloped country markets in the EMEA region for an extended period, identified potential markets through various dimensions of data analysis, and ultimately produced an analysis report on the potential markets.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Data Analyst
Bytedance
06.2021 - 11.2021
- Conducted data insight analysis, optimized the data foundation, and improved data quality. Utilized online dashboards for data visualization.
- Tracked the complete path of daily sales data through data analysis to identify any unreasonable business processes, and provided strategic recommendations at the data level.
- Established a business analysis framework, improved the panoramic view of business data and the management indicator system, constructed operational analysis models, and efficiently analyzed issues to drive solutions.
Data Strategist
Sunmei
07.2019 - 04.2021
- Collected and analyzed Web and APP metrics such as visits, time on site and page views per visit, and crafted strategies to increase search visibility and website traffic.
- Analyzed customer profiles in different regions and business districts based on various dimensions of data, proposed segmentation strategies, and provided strategic recommendations for the future by reviewing past data for each segment.
- Maintained the online data dashboard and constructed data dashboards to meet the new requirements from different departments.
- Conducted data analysis for specific activities or directions and generated analysis reports, such as the annual complaint analysis report and the summer promotion campaign effectiveness analysis report.
Risk Control Strategy Analyst
China Rapid Finance
07.2017 - 06.2019
- Utilized SQL and Excel to create daily risk department data reports, conducted strategy analysis, adjustments, and optimizations based on data changes and risk requirements.
- Based on customer mobile crawling information, delved into customer attributes and data, analyzed and summarized the risk profiles of borrowers, and regularly produced analysis reports and optimization suggestions.
- Regularly performed strategy iterations, monitored various indicators, paid attention to feature deviations, and ensured the stability and effectiveness of the strategies.
- Based on specific data requirements from different departments, extracted corresponding data from the data platform using SQL.
Education
Master of Science - Data Analysis
University of Canterbury
Christchurch, NZ07.2024
Master of Arts - International Trade And Economic Cooperation
Kyung Hee University
Seoul, Sourth Korea07.2017
Master of Arts - Financial Management
Shanghai Normal University
Shanghai, China07.2015
Skills
- MySQL
- Microsoft Visio
- Advanced Excel Spreadsheet Functions
- Statistics and SAS
Timeline
Marketing Analyst
Goodwe
01.2022 - 11.2022
Data Analyst
Bytedance
06.2021 - 11.2021
Data Strategist
Sunmei
07.2019 - 04.2021
Risk Control Strategy Analyst
China Rapid Finance
07.2017 - 06.2019
Master of Science - Data Analysis
University of Canterbury
Master of Arts - International Trade And Economic Cooperation
Kyung Hee University
Master of Arts - Financial Management
Shanghai Normal University
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