Poorni Gamage
Marketing Executive
Auckland
Summary
Qualified Marketing Executive with 7 years’ experience in business management, administration, and strategic marketing. Holds a Master’s in Applied Business (NZ) and a Bachelor’s in Business Management (UK). Proven track record in developing and executing targeted marketing campaigns, enhancing brand presence, and driving revenue growth. Skilled in leading cross-functional teams, optimising operations, and leveraging market insights to identify and capitalise on new business opportunities.
Overview
8
8
years of professional experience
Work History
Marketing Executive
DHT Cement
01.2021 - 02.2024
- Develop and execute marketing strategies aligned with organizational goals.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Coordinated appointments and meetings for marketing director with active projects.
- Conduct market research and analysis to drive informed decision-making.
- Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
Development Merchandiser
ScreenLine (PVT) LTD
01.2019 - 04.2021
- Product Sourcing: Source new products and suppliers to expand product offerings and meet customer demands.
- Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive landscape.
- Supplier Negotiation: Negotiate pricing, terms, and contracts with suppliers to ensure favorable terms and cost-effective procurement.
- Product Development: Collaborate with suppliers and internal teams to develop new products or improve existing ones based on market insights and customer feedback.
- Inventory Management: Manage inventory levels and turnover, optimizing stock levels to meet demand while minimizing excess inventory costs.
Junior Business Analyst
Accenture
01.2017 - 12.2019
- Sourcing and Procurement: Procure bulk products through effective negotiation and sourcing strategies.
- Inventory Management: Manage inventory levels, including ordering, receiving, and maintaining stock levels.
- Supplier Relations: Build and maintain strong relationships with suppliers to ensure timely and cost-effective procurement.
- Distribution Planning: Plan and coordinate distribution of bulk products to various destinations, optimizing logistics and transportation costs.
- Quality Control: Implement quality control measures to uphold product standards and regulatory compliance.
Insurance Division
Hatton National Bank
01.2016 - 12.2017
- . Presented detailed reports on offender progress at court hearings, contributing to informed judicial decisions regarding probation terms or potential modifications.
- 2. Provided guidance and support to the families of juvenile offenders in navigating the complexities of the criminal justice system and accessing relevant community resources.
- 3. Collaborated with multidisciplinary teams to address the specific needs of each juvenile offender, resulting in tailored interventions and support services.
- 4. Developed strong rapport with juvenile offenders to foster trust and encourage open communication about their challenges and goals.
Education
MBA -
Unitec Institute of Technology
07.2025
Bachelor of Science - Business Management
Cardiff Metropolitan University
12.2020
Accounting - undefined
The Association of Accounting Technicians
06.2018
High School Diploma - undefined
Yasodara Devi Balika Maha Vidyalaya
12.2016
Skills
Strategic Marketing & Campaign Execution
Market Research & Competitive Analysis
CRM & Customer Engagement
Performance Reporting & Analytics
Product Development & Merchandising
Supplier Negotiation & Relationship Management
Procurement, Inventory & Logistics Optimisation
Quality Assurance & Compliance Oversight
Timeline
Marketing Executive
DHT Cement
01.2021 - 02.2024
Development Merchandiser
ScreenLine (PVT) LTD
01.2019 - 04.2021
Junior Business Analyst
Accenture
01.2017 - 12.2019
Insurance Division
Hatton National Bank
01.2016 - 12.2017
Bachelor of Science - Business Management
Cardiff Metropolitan University
Accounting - undefined
The Association of Accounting Technicians
High School Diploma - undefined
Yasodara Devi Balika Maha Vidyalaya
MBA -
Unitec Institute of Technology