PRAMITHA HEWAWASAN
Wigram
Summary
A master's student with work experience in sales, client and business stakeholder management, project management and digital marketing techniques. Currently pursuing a Master of Business in Management to enhance strategic and leadership skills at the University of Canterbury. Experienced in driving business development initiatives for global clients in driving sales and digital marketing campaigns including web content management/marketing, web development, and other areas of digital marketing, maintenance of client digital channels, and data analytics reporting. Technically, experienced in using varied systems and tools; including Content Management Systems, document repositories, web analytics and data visualization platforms and MS Office applications (Word, Excel, PowerPoint).
Overview
12
12
years of professional experience
Work History
Senior Business Analyst
ACUITY KNOWLEDGE PARTNERS
01.2014 - 01.2024
- Supported leading global asset management firms and financial institutions.
- Stakeholder management; client communications and maintained client relationships and expectations, managed governance and maintained senior management expectations.
- Oversaw a number of teams as deputy head of Financial Marketing Services vertical in Colombo; provided mentoring, and worked towards building high-performance teams, goal setting and career planning, resource and financial management.
- Managed and coordinated technical projects, tools and systems development, web development, web publishing, email marketing and other digital marketing requests using content management, marketing automation, analytics software, content strategy and continuous process improvements through automation tools and techniques.
- Managed timely delivery of tasks, production workflows and accuracy.
- Traveled overseas for training and client business exposure to the US and Europe.
- Headed several employee engagement teams (Firm Events team in 2018, Diversity and Inclusion arm for Multicultural Network in 2021 and 2022, Health and Safety team 2014 and 2015).
- Previously Moody's Analytics
e-Business/Sales Development Executive
AITKEN SPENCE HOTEL MANAGEMENTS (PVT) LTD
12.2011 - 01.2014
- Conducted comprehensive analysis and assessment of summary reports provided on website performance to increase web traffic and attract customers and achieve e-business budgets.
- Developed and hosted websites; managed content, rates, and room inventory; optimized revenue and SEO; engaged in social media networking; coordinated with registered online tour operators and maintained brand reputation of all group hotels on all online channels.
- Executed offline sales campaigns, engaging with potential leads to convert them into customers.
- Traveled overseas to visit five hotel properties to gain insight.
Education
Master of Business in Management -
UNIVERSITY OF CANTERBURY
06.2025
Executive Education - Digital Marketing: Strategies, Models and Frameworks
NATIONAL UNIVERSITY OF SINGAPORE (NUS), BUSINESS SCHOOL
12.2021
Bachelor of Science in Business Information Technology - undefined
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
01.2011
Skills
- Business process improvement
- Organization, prioritizing and multi-tasking
- Customer engagement
- Team collaboration
- Online and traditional marketing
Languages
English
Native or Bilingual
Sinhala
Native or Bilingual
Timeline
Senior Business Analyst
ACUITY KNOWLEDGE PARTNERS
01.2014 - 01.2024
e-Business/Sales Development Executive
AITKEN SPENCE HOTEL MANAGEMENTS (PVT) LTD
12.2011 - 01.2014
Executive Education - Digital Marketing: Strategies, Models and Frameworks
NATIONAL UNIVERSITY OF SINGAPORE (NUS), BUSINESS SCHOOL
Bachelor of Science in Business Information Technology - undefined
ASIA PACIFIC INSTITUTE OF INFORMATION TECHNOLOGY
Master of Business in Management -
UNIVERSITY OF CANTERBURY
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