Dhara Chitalia

Projects Handled:

• Current: Piramal Mahalaxmi – SoBo

- Leading the team of 15 Inhouse Presales Executives

• Previous: Piramal Revanta Project in Mulund and Piramal Vaikunth Project in Thane.

- Lead a 10-member In-house Presales team and 45-members at contact centre to drive walk-ins and closures at Sales Gallery.

Job Responsibilities:

• Driving business growth by managing the entire presales lead generation process, including acquisition, nurturing, closure, and transition.
• Collaborating with team members, managers, and stakeholders to achieve established objectives.
• Monitoring and analyzing current operations, and providing recommendations for improvement.
• Developing go-to-market strategies.
• Assisting managers in exploring and supporting new business development opportunities.
• Liaising with Site Head along with Closing Manager to evaluate potential closures from Direct Vertical.
• Researching and implementing cross-functional, intra-industry, and cross-industry best practices to meet departmental goals and reduce inefficiencies.
• Analyzing department-related issues and offering effective solutions.
• Addressing employee concerns and fostering a positive work environment.
• Managing activation costs within pre-approved budgets.
• Implementing Data Strategies, SMS and Email Marketing. Also servicing the leads received through ATL activities and various digital platforms and to provide feedback to respective stakeholders.
• Handling vendor and finance management.
• Creating reports using data analytics and visualizations to support decision-making.
• Conducting learning and development programs for the department.

• Accelerated business by handling the end-to-end presales lead generation process, including acquisition, nurturing, closure, and transition.
• Catered to clients and assisted in closing deals for clients visiting the sites through presales efforts.
• Managed sales operations and database strategy for the direct sales (presales) function for specific or concurrent real estate sales campaigns across its micro, core, and extended markets.
• Analyzed the performance of existing datasets and extrapolated results to identify larger databases.
• Understood the right target group through demographic and psychograph profiling and created mirror images of similar target groups.
• Conducted SMS marketing from multiple panels, analyzing market traction related to SMS data and target audience.
• Managed and analyzed data using DBMS mapping and Xintel.
• Shared daily, weekly, and monthly analysis and reports on data and team performance.
• Designed agent development plans and monitored performance.

• Responsible for end to end Tele-Marketing and Sales Team
• Ensured the transition of clients from lead generation to closure
• Actively participated in pre-launches projects & exhibitions (MCHI)
• Identified potential buyers and followed up the sites visit done through sales team
• Maintained documentations and other various reports.

• Managed the team of 20 - 60 tele-sales representatives & 3-4 mentors
• Reviewed, implemented and updated company records related to team activities for future reference.
• Conducted daily team hurdles and listen to team member's feedback to developed effective strategies for the team to use to reach its goal
• Coached the team members on the best ways to carry out their duties by transferring expert knowledge to them to boost their skills.

• Called existing and potential customers to persuade them to purchase company products and services
• Generated promising leads for the field sales team to follow up
• Managed customer accounts by ensuring that existing customers remain satisfied with the company products and services.

• Generated leads for insurance policies
• Follow-ups and maintained the client contracts.
• Opened new accounts and documented personal, demographic, and payment information in system.