Priya Chhima
Auckland
Summary
Results-driven professional with extensive experience in sales and marketing. Skilled in crafting and implementing strategic plans that align with business goals and drive revenue growth. Understands the importance of working with customers and other executives, as well as keeping staff informed and motivated. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
20
20
years of professional experience
Work History
Sales Manager
Wainhouse Distribution
07.2022 - Current
- Lead and inspire a team of 5 Territory Managers and driving excellence in International and Pharmacy Wholesale Key Account Management
- Collaborate strategically with the Business Manager to identify and evaluate innovative product ideas and lucrative market opportunities, enhancing business growth.
- Recruit, train, and mentor new team members, consistently achieving KPIs and driving substantial profit growth across the organisation.
- Successfully established robust presence in the Samoan market, securing new business and significantly expanding opportunities with key accounts.
- Executed a strategic initiative to address obsolete stock challenges, achieving a 90% clearance rate at a profit through the acquisition of new key accounts.
- Directed the management of Pharmacy Wholesale and National Pharmacy Key Account Conferences, generating over $50,000 in sales revenue, showcasing strong organisational and leadership skills.
Key Account Manager
Wainhouse Distribution
03.2022 - 07.2022
- Managed key accounts with a strong emphasis on grocery sales and brand preparation, ensuring alignment with company objectives and customer needs.
- Drove sales performance of existing and new accounts, leveraging strategic relationships and market insights to maximise revenue.
- Assisted the Director in establishing all operational requirements for the launch of a new brand with a projected value of $1M, contributing to a successful market entry.
National Sales Manager
The Beauty Collective
02.2017 - 12.2021
- Directed sales activities of all Area Managers, optimising territories for improved performance.
- Recruited new team members to join the sales and merchandising team.
- Project managed the launch of a new sales tool on the Pepperi B2B app, enhancing efficiency and time management for mobile order taking of The Beauty Collective portfolio.
- Managed an outsourced contractor utilised for sales and merchandising requirements across multiple channels.
- Ensured nationwide consistency in merchandising standards for Hair & Beauty Accessories and Cosmetic Bags.
- Negotiated contractual arrangements, securing advantageous agreements with new business partners, strengthening relationships.
- Identified and pursued new sales opportunities within the existing customer base.
- Expanded the customer base collectively with my sales team across the national pharmacy network, significantly increasing market share and surpassing competitors.
- Elevated the sales team from 6th to 1st in the Coalface Consulting Customer Survey for three consecutive years, earning recognition as the top pharmacy sales team in New Zealand.
- Assisted the Senior Brand Manager in rebranding core Hair Accessories, achieving the number one market position in New Zealand pharmacies.
- Being part of a successful team to win the tender of the Farmers contract in 2017 for exclusivity of Hair & Beauty Accessories.
- Renewed a $900K key account successfully securing the 2022 tender as the exclusive supplier of Hair & Beauty Accessories.
- Negotiated a $150k clearance deal, effectively clearing obsolete stock with a key account.
Area Manager
McPhersons
07.2015 - 02.2017
- Managed existing customer base to grow sales.
- Developed new business with new customers.
- Monitored budget performance daily and adjusted strategies as needed.
- Oversaw a large key account on behalf of head office.
- Kept designated customers informed about product developments, pricing, supply issues, and promotional focuses.
- Consistently met quarterly and annual financial targets.
- Converted top pharmacies in Auckland to exclusively range McPhersons Hair & Beauty Accessories, executing buybacks of competitor stock and negotiating business deals.
- Recognised as Rep of the Year in 2016.
- Acknowledged by the GM as a strong performer, leading to inclusion in project work through a development plan.
- Selected to represent the company at supplier conferences.
- Contributed to the project team for onboarding a new skincare distribution opportunity and executing market sales strategies.
- Organised and facilitated a skincare training seminar for pharmacy buyers.
Auckland Area Manager
Phillco
01.2010 - 07.2015
- Serviced over 100+ pharmacy accounts
- Identified sales opportunities and followed up on existing accounts.
- Effectively resolved customer complaints.
- Ensured thorough planning for product promotions.
- Provided product knowledge and training for the brand portfolio.
- Supported key account management with Pharmacy Brands Ltd, successfully achieving the addition of new brands into Unichem and Life Pharmacies.
- Consistently ranked as top sales rep, exceeding KPI's year on year.
Cosmetic Manager
Radius Pharmacy Browns Bay
01.2005 - 01.2010
- Managed a team of 8 while running the Lancôme counter.
- Drove growth for 5 prestigious cosmetic brands and 15 smaller accounts.
- Oversaw stock management for all accounts.
- Implemented an internationally recognised sales and service training program, achieving outstanding results.
- Received the 2007 100% Mystery Shopping Report award for Lancôme New Zealand
- Maintained the number one position for hosting the most successful VIP events in Radius Pharmacy nationally.
Skills
- New Business Development
- Communication
- Persuasive negotiations
- Operations
- Training & Presenting
- Staff management
- Sales strategy development
- Sales team training
Hobbies and Interests
- Family
- Cooking
- Organising family events
- Boxing
- Hockey
- Travel
Timeline
Sales Manager
Wainhouse Distribution
07.2022 - Current
Key Account Manager
Wainhouse Distribution
03.2022 - 07.2022
National Sales Manager
The Beauty Collective
02.2017 - 12.2021
Area Manager
McPhersons
07.2015 - 02.2017
Auckland Area Manager
Phillco
01.2010 - 07.2015
Cosmetic Manager
Radius Pharmacy Browns Bay
01.2005 - 01.2010
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