Qiaochu (Nicole) Song
Auckland,Fairview Heights
Summary
Results-driven marketing professional with 2 + years of experience in digital marketing, e-commerce, and social media management. Skilled in creating and managing WordPress websites, developing engaging content, and driving customer engagement across multiple platforms. Ability to edit promotional images and videos, write compelling copy, and communicate effectively with online clients to resolve inquiries. Hands-on experience using platforms such as Instagram, Facebook, and TikTok to increase brand awareness and customer engagement, as well as experience in product performance data and marketing promotion data analysis. Combine a passion for storytelling with a data-driven approach to achieve marketing and sales objectives. Creative, detail-oriented, and passionate about building brand awareness and delivering an exceptional customer experience.
Overview
2
2
years of professional experience
Work History
Digital Marketing Analyst
HubCore Consulting Ltd
05.2023 - 05.2024
- Data-driven digital market analysts that support the use of Power BI to provide insights and trend reports to inform digital marketing strategies through data visualization.
- Collaborate with stakeholders like sales teams, to delivery insight for Service WIP Sales & Revenue Dashboard, budget forecasts, and inventory reporting to adjust strategies, and ensure marketing efforts are aligned to improve decision-making and operational efficiency.
- Measured and evaluated product digital performance to send Daily/Monthly Summary snapshot to management.
Digital Marketing (Part-time)
B & L Home Improvement Ltd
03.2022 - 05.2023
- Designed and developed an e-commerce website using WordPress, creating product and service pages to enhance online visibility and sales.
- Edited product images and crafted persuasive product descriptions to improve click-through rates.
- Communicated with online clients to address product and service-related inquiries.
Marketing Promotions Intern
Tiger Trade NZ
01.2023 - 03.2023
- Developed strong relationships with vendors and partners, facilitating efficient collaboration on joint promotional efforts.
- Improved brand awareness by executing successful marketing campaigns and promotional events.
- Distributed surveys for data collection and analysis.
- Created content for social media platforms, resulting in higher user interaction rates.
Sales (Part-time)
OWN TEA
04.2022 - 10.2022
- Worked effectively in fast-paced environments.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Developed engaging content for social media platforms (Instagram, Facebook, WeChat, etc.), increasing brand awareness and driving growth in follower engagement.
Education
Master of Information Technology -
The University of Auckland
Auckland, NZ10-2022
Bachelor of Computer Science and Information Systems -
The University of Auckland
Auckland, NZ07.2020
Skills
- Technical skills:
- - ERP: Dynamics 365 Fin & Ops
- - Tools: Microsoft Office (Word, Excel, Outlook, Teams), Power BI and Tableau, WordPress
- - Photo&Video Editing: Photoshop, iMovie, CapCut, HitFilm
- Soft skills:
- - communication: English/Mandarin
- - Time management: Backlogs grooming/priority
- - Reporting Written: Weekly performance reports
- - Multi-task: Able to manage multiple tasks and priorities at the same time
Timeline
Digital Marketing Analyst
HubCore Consulting Ltd
05.2023 - 05.2024
Marketing Promotions Intern
Tiger Trade NZ
01.2023 - 03.2023
Sales (Part-time)
OWN TEA
04.2022 - 10.2022
Digital Marketing (Part-time)
B & L Home Improvement Ltd
03.2022 - 05.2023
Master of Information Technology -
The University of Auckland
Bachelor of Computer Science and Information Systems -
The University of Auckland
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