Rachael Felt

Highly motivated digital marketing consultant passionate about sustainable business innovation. Driven by an entrepreneurial spirit, academic qualifications and hands-on industry experience have made my professional journey possible. Track record includes success in digital marketing strategy, copywriting, and media planning across various professional opportunities in the United States and New Zealand, bolstered dual citizenship. Experiences hone technical proficiencies in relationship management, ability to self-manage multiple simultaneous projects, and effective collaboration within a team-based environment.

• Boosted Social Media Audience: Achieved a remarkable 200% growth in the social media audience through grassroots marketing plans and strategic social media campaigns.
• Leveraged LinkedIn for B2B Brand Awareness: Successfully harnessed the power of untapped social media platforms like LinkedIn to enhance brand awareness for B2B companies.
• Instagram Page Transformation: Revamped Instagram business pages, resulting in a 300% increase in site visits, driving higher engagement and visibility.
• Event Attendance Enhancement: Innovatively increased annual event attendance by 40% by executing a more cost-effective social media campaign.

WoolAid, Capstone Research, The University of Auckland

• Conducted qualitative research by interviewing US consumers to gain insights into their behaviours and values concerning low-involvement sustainable products.

My Food Bag, Development Research, The University of Auckland

• Developed a comprehensive marketing plan that harnessed the concept of intergenerational learning to promote home baking among New Zealand-based consumers.

St John, Digital Marketing Plan, The University of Auckland

• Collaborated on a digital marketing campaign aimed at boosting engagement among young volunteers and re-framing the concept of volunteering within the context of the pandemic.

World Symposium on Choral Music, 09/2019 - 03/2020

• Orchestrated the execution of an integrated communications plan for a global arts festival uniting artists worldwide. This role encompassed diverse responsibilities such as content creation, coordination with talent management, and crafting a digital strategy across three social media platforms.

Journeys: An American Story, 05/2018 - 07/2018

• As a key member of the author's public relations team, developed a strategic media plan and successfully pitched the book "Journeys: An American Story," securing coverage across various print, digital, and broadcast news outlets.

Available upon request.